亲爱的安先生·第一人称短视频社群3.0版本，人人都可以成为新媒体导演（包含内部社群直播课全套）

Dear Mr. An, First Person Short Video Community version 3.0, everyone can become a new media director (including the full set of internal community live classes)
亲爱的安先生·第一人称短视频社群3.0版本，人人都可以成为新媒体导演（包含内部社群直播课全套）

First person
第一人称

New media director class
新媒体导演班

When short videos become a symbol of The Times
当短视频成为一种时代符号

When short videos become an aesthetic outlet
当短视频成为一种审美出口

When short videos became a way of life
当短视频成为一种生活方式

When the short video creator becomes an identity
当短视频创作者成为一个身份

When a short video account becomes a social calling card
当短视频账号成为一张社交名片

How do you direct your life?
你该如何导演你的生活？

Video course outline
视频课大纲

Know Douyin
认识抖音

Q hot premise: platform mechanism and algorithm
Q热门的前提：平台机制与算法

O Topic: From Universal to Unfamiliar
O选题：从普世到陌生

O Universal: need finding and value recognition
O普世：需求的寻找和价值的确认

O Defamiliarization: deduction, placement and transformation
O陌生化：演绎、井置和转化

Basic content construction:
基础内容搭建：

From algorithms and contexts to structure and kernel
从算法和语境到结构和内核

O Build awareness of structure
O建立结构意识

18 traffic passwords and 2 kinds of hooks
18个流量密码和2种钩子

O Skeleton Building: Five ways to keep an audience on your shoulders
O骨架搭建：五种持续担住观众的方法

O Emotional pricks: How much leverage there is to improve the numbers
O情绪刺点：提高数据的筹码有多少

O Structure and flow control
O结构与流量控制

0 Pay on the Go: The secret to buying incentives
0付费随路：刺激购买的秘密

O Personalized expression: Heartbreaker's words and phrases
O个性化表达：击碎心员的字词句

O Optimize the hourglass of information density control time
O优化信息密度控制时间的沙漏

0 Douyin communication: situation and tone, posture and stance
0抖音式交流：处境与腔调、姿态与立场

The engine of the story:
故事的引擎：

A mind worm that travels through thousands of years
穿越千年的心灵虫

Q The story principle through the millennium
Q穿越千年的故事原理

The 5 Practices of Storytelling
故事的5种实践

The basic flow of creative ideas
创作构思的基本流程

Basic principle of image:
影像基础原理：

Order, hierarchy and potential energy
秩序、层次与势能

Q Expression of gravity: Balance, contrast and tension in composition
Q重力的表达：构图的平衡、对比和张力

O focal segment: Look for different penetration
O焦段：寻找不同的穿透力

Light!
光！

Light!
光！

Light!
光！

Order of color
色彩的秩序