如何用小红书群聊日引200+精准粉

How to understand the underlying logic of traffic business?
如何理解流量生意的底层逻辑？

I think it can be summed up in one sentence: low cost to get traffic, high price to sell traffic.
我认为可以用一句话来总结：低成本获取流量，高价格卖出流量。

On this basis, the Internet ecosystem has the following five roles and business models:
在此基础上，互联网生态中具有以下5种角色及商业模式：

One: brand side.
一：品牌方。

Buy traffic, place ads, build brand premiums.
购买流量，投放广告，打造品牌溢价。

Two: the platform side.
二：平台方。

Traffic trading platform, relying on all kinds of advertising space and advertising platform intermediary fees to collect rent.
流量买卖平台，依靠各类广告位和广告平台中介费收租。

Three: the content party.
三：内容方。

Obtain platform traffic and complete the closed loop through advertising and other business models.
获取平台流量，通过广告等商业模式完成闭环。

Fourth: the third party.
四：第三方。

Around the platform ecology, relying on data analysis platform/paid community and other forms of "selling shovels"
围绕平台生态，依靠数据分析平台/付费社群等形式「卖铲子」

Five: consumer side.
五：消费方。

The consumer side itself has a very high lifetime value.
消费方本身就是具有极高的终身价值。

Preparation and practice
准备与实操

Small red book group chat gameplay with wechat group chat compared with four advantages:
小红书的群聊玩法跟微信群聊的玩法相比有四大优势：

First, you can enter precise group chat through keyword search.
一，可以通过关键词搜索进入精准群聊。

Two, you can join a group chat without being invited
二，不用被邀请也能进入群聊

Third, you can send your own group invitation to other groups (this rule is particularly important)
三，可以把自己的群邀请发送到别人群上面（这个规则特别重要）

Fourthly, there is no limit on the number of group entries
四，目前没有进群次数限制

It's best to have more than two mobile phones, two small red book numbers, and two QQ or wechat accounts.
最好准备2台以上手机，2个小红书号，以及两个QQ或者微信号。

There are some accounts need to bind QQ or wechat to have the permission to build fan groups.
有一些账号需要绑定QQ或者微信才有建粉丝群的权限。

How to check whether XiaoHongshu has the function of building fan groups, enter XiaoHongshu, click the message, and then click the upper right corner to view.
如何查看小红书是否具有建粉丝群功能，进入小红书，点击消息，再点右上角即可查看。

If you do not have the permission to create group chat and group chat square, please bind QQ or wechat.
如果没有创建群聊跟群聊广场权限，请绑定QQ或者微信。

After binding, exit, log in again with QQ or wechat.
绑定后退出，重新用QQ或者微信登入。

How do we get into the Little Red Book fan base in bulk?
我们怎么批量进入小红书粉丝群？

There are two main ways to enter the fan group of XiaoHongshu. The first way is to enter through keyword search, and the second way is to enter through group chat square.
进入小红书粉丝群主要有两种方式，第一种就是通过关键词搜索进入，第二种可以通过群聊广场进入。

Keywords into the group chat is very accurate, as long as you need what fans hit what keywords on the line.
关键词进入的群聊非常精准，只要需要什么粉丝就打什么关键词就行了。

For example, you need skin care makeup fans hit skin care related keywords on the line.
比如你需要护肤美妆的粉丝就打护肤相关的关键词就行了。

The group chat square is simpler and more straightforward. It has already sorted the groups.
群聊广场就更简单直接，他已经把群的分类已经做好了。

The first keyword enters the group chat:
第一种关键词进入群聊：

1. Go to the home page
1，进入首页

2. Click the magnifying glass in the upper right corner
2，点击右上角放大镜

3. Input keywords
3，输入关键词

4. Go to the main page of the blogger one by one, check whether there is a group chat, and then enter the next one.
4，逐个进入博主主页，查看是否有群聊，有就进，然后下一个。

The second is through the group chat square:
第二种通过群聊广场进入：

1. Go to the homepage of Little Red Book and click on the upper right corner of the message.
1，进入小红书主页，点消息的右上角群聊。

2. Choose to enter the group chat square
2，选择进入群聊广场

3. After entering the group chat square, it is classified and you can choose to enter according to your business needs.
3，进入之后群聊广场是分类好的，可以根据自己的业务需求进行选择进入。

With these early foundations in place, we created our own domain group chat in Little Red Book, and after creating it, we could share the seed group that we had joined, so that our initial task was ok.
有了这些前期的基础之后，我们在小红书创建自己领域的群聊，创建后可以分享到已经加入的种子群，这样我们的初始任务就ok了。

Interested traffic will go into its own pond, and we can hook it in the group bulletin, and then lead it to the private domain.
有兴趣的流量就会进入自己的池塘，我们可以在群公告进行钩子投放，再引到私域。

Operating rules
运营细则

Here are two main points: how to register the little red book at a low cost and how to obtain keywords
这里讲2点主要的：如何低成本注册小红书和如何获取关键词

If your little red book is used to operate content, it is recommended to use the hall card;
如果你的小红书是用来运营内容的，建议使用厅卡；

If it is to play drainage plus group chat, you can use the registration card, the current code registration in about 10 yuan.
如果是来玩引流加群聊的，可以使用注册卡，目前接码注册在10元左右。

How to get keywords this is more important, so that we can help quickly find the group chat, you can use the website 5118 to get keywords.
如何获取关键词这个比较重要，这样有助于我们快速的找到群聊，大家可以使用5118这个网站来获取关键词。