肖伯戎·短视频直播内容电商创新课，一切流量的获取和转化都需要好的内容

· Short video live content E-commerce innovation course, all traffic acquisition and transformation need good content
肖伯戎·短视频直播内容电商创新课，一切流量的获取和转化都需要好的内容

Course outline
课程大纲

Foundation: The foundation of correct understanding of cognition, on this basis to understand the course
基础篇：铺垫正确理解认知，在此基础上才能领会课程

Deep content.
深层内容。

01. Correct cognition of video and live broadcast
01.对视频、直播的正确认知

02. Explanation and application of common nouns
02.常用名词解释及应用

03. Creation requirements
03.创作要求

04. Push rules
04.推送规则

05. Four main homepage introduction
05.四大主页介绍

06. Transform
06.转化方式

07. Analyze the reference account number
07.分析对标账号

Operation: Understanding business logic is the premise, in order to create high-quality and effective
运营篇：了解商业逻辑是前提，才能创作出优质有效的

Content.
内容。

08. Account location
08.账号定位

09. Case analysis of Account Positioning (focus)
09.账号定位案例分析（重点）

10. Differentiated staffing and IP creation
10.差异化人设、IP打造

11. Account construction
11.账号搭建

12. Mining and matching of product selling points and users' pain points (1. Key points)
12.产品卖点和用户痛点的挖掘与匹配（1.重点）

13. Mining and matching of product selling points and users' pain points (2. Key points)
13.产品卖点和用户痛点的挖掘与匹配（2.重点)

14. Take advantage of hot spots to create a hit
14.借力热点打造爆款

15. Copywriting shortcuts
15.文案创作快捷方式

16. Topic selection, covering a network of users (1. Focus.)
16.选题，覆盖用户的一张网(1.重点.）

17. Topic selection, covering a network of users (2. Key points)
17.选题，覆盖用户的一张网（2.重点）

18. Title, a thorn in the user's mind (emphasis)
18.标题，戳入用户心智的一根刺（重点）

19. Content, the ultimate weapon to occupy the user's mind (1. Focus)
19.内容，占领用户心智的最终武器（1.重点）

20. Content, the ultimate weapon to occupy the user's mind (2. Focus)
20.内容，占领用户心智的最终武器（2.重点）

21. Content, the ultimate weapon to occupy the user's mind (3. Focus)
21.内容，占领用户心智的最终武器（3.重点）

22. Imagination, the core pillar of creativity
22.想象力，创作的核心支柱

23. Understanding of the video content
23.关于视频内容的理解

24. Live streaming operation, product selection, product scheduling and marketing (1. Key points)
24.直播运营、选品、排品、营销话术(1.重点）

25. Live streaming operation, product selection, product scheduling and marketing (2. Key points)
25.直播运营、选品、排品、营销话术（2.重点）

26. Release of DOU+
26.DOU+的投放

Editing practice: Understand the common editing functions
剪辑实操篇：了解常用剪辑功能

27. How do I check accounts
27.如何检测帐号

28. Common composition and landscape
28.常用的构图与景别

29. How to add a trending topic to a video
29.如何给视频添加热门话题

30. How to upload Ultra HD video
30.如何上传超高清视频

31. Set phone camera parameters
31.手机相机参数设置

32. Function of the base interface
32.剪映基础界面的功能

33. How do I import clips
33.如何导入剪辑素材

34. There are three steps you must take before editing
34.剪辑前必做三个步骤

35. Clip page common functions
35.剪辑页面常用功能

36. Video segmentation and editing
36.视频的分割和剪辑

58. Automatically recognize and add lyrics
58.自动识别添加歌词

59. How do I add stickers to videos
59.如何给视频添加贴纸

60. Application of material packages
60.素材包的应用

61. How to use picture in picture
61.如何运用画中画

62. How do I add transitions to videos
62.如何给视频添加转场

63. How to add special effects to a video
63.如何给视频添加特效

65. How do I change the video background
65.如何更换视频背景

66. How to tone the video
66.视频如何调色

Crowd oriented
面向人群

1. The new person does not know which industry field to do?
1.新人不知道做哪个行业领域?

Teach you to locate the thinking, to find the right industry field.
教你定位思维，找准适合自己的行业领域。

2. Enterprise merchants and self-employed people don't know how to operate, develop and create content online?
2.企业商家、个体户不知道怎样线上运营发展及内容创作?

Teach you how to leverage online operations and grow brands and product and content creation.
教你如何利用线上运营和发展壮大品牌和产品及内容的创作。

3. Can't find an effective operation mode suitable for personal entrepreneurship and team building?
3.个人创业、团队组建找不到适合自己的有效运营模式？

Teach you what works for you.
教你找到适合自己的有效运营模式。

Harvest after learning
学完收获

1. Master the application of business positioning system thinking: industry positioning, self-positioning, product positioning, content positioning.
1.掌握商业定位系统思维的运用：行业定位、自身定位、产品定位、内容定位。

2. Master the thinking and application of product operation and content operation: Only by refining product selling points and users' pain points and differentiating expression, can we create high-quality and accurate content to maximize the results.
2.掌握产品运营、内容运营的思维运用：通过产品卖点和用户痛点的提炼及差异化表达，来创作优质精准的内容才能使结果最大化。

3. Master video shooting and editing: know how to use lens language and video post-production, and present accurate and high-quality video contents through the use of shooting skills, so as to obtain effective results.
3.掌握视频的拍摄和剪辑制作：懂得运用镜头语言、视频的后期制作，将想表达的内容通过拍摄技巧的运用呈现出精准、优质的视频画面内容，从而获取有效的结果。

4. Master the ability of data analysis: know how to accurately judge which link is the problem and which link needs to be improved according to the feedback of background data, can quickly find and solve the problem, and enable myself to grow and develop rapidly.
4.掌握数据分析能力：懂得根据后台数据的反馈能精准的判断问题出在哪个环节、哪个环节需要改进，能快速的找到问题解决问题，使自己快速成长和发展。