象哥搞餐饮·餐饮爆店营销实战方法，小白能立刻上手的课

Elephant brother engaged in catering · catering shop marketing practice, small white can immediately start the class
象哥搞餐饮·餐饮爆店营销实战方法，小白能立刻上手的课

Opening marketing, how to save money pry flow
开业营销，怎么省钱撬流量

We did, but we didn't get many guests
宣传了，但来的客人少

When the activity stopped, the people were gone again
活动一停，人又没了

Syllabus
《课程大纲》

Introductory lesson: You only need to do these three things well (Lesson 1)
先导课：爆店只需要做好这三件事（课1）

Chapter 1: Knowing How to Cook is Not Product Design (Lesson 2-3)
第一章：懂做菜并不是产品设计（课2-3）

· Do you have a product that accounts for 30% of your turnover?
·你有没有一个产品占到30%营业额?

· What products are you using for drainage in your store?
·你的店里在用什么产品引流？

· Can raising the price be called a profit product?
·提高价格就可以叫利润产品吗？

· Wild Goose Array products you haven't heard of, but can increase the turnover by 5%.
·雁阵产品你没听过，但可以提升5%的营业额。

Chapter 2: Marketing, Stories (Lesson 4)
第二章：营销，传播的是故事（课4）

· No one will spread your brand for free, unless it's a story.
·没人会帮你免费传播品牌，除非是故事。

· The store can also have a story for people to spread for free.
·小店也可以有故事，让人免费传播。

· Story design is not difficult, there are 4 ways to do it.
·故事设计并不难，有4种方法。

Chapter 3: Positioning, the Foundation of all marketing (Lesson 5)
第三章：定位，是一切营销的基础（课5）

· Do you have a precise target customer group
·你有没有精确的目标客群

Can you say your brand in a word
能不能一句话说明白你的品牌

Chapter 4: Platform, Just a Tool for Communication (Lesson 6-7)
第四章：平台，只是传播的工具（课6-7)

· Always wanted to do online marketing, but didn't understand it.
·一直想做线上营销，可是不懂。

· Should I do a review or a book?
·我该做某评还是某书？

Or Tiktok?
或者是抖音？

· Do you choose the same platform for party catering and just-needed catering?
·聚会餐饮和刚需餐饮，选的平台一样吗？

Chapter 5: The Core Tools of an Assessment/Team (Lessons 8-9)
第五章：某评/某团的核心工具（课8-9)

· These two platforms are currently the core platforms of catering marketing.
·这两个平台是目前餐饮营销的核心平台。

· Has your shop been on the hot list?
·你的店上过热门榜吗？

Do you know how fragrant it is?
知道有多香吗？

· How many of the 17 core tools do you use?
·17项核心工具你会用几项？

Chapter 6: An Assessment/Group's Approach to Star Rise (Lesson 10-11)
第六章：某评/某团的升星办法（课10-11）

· Do you know the method of opening a store that is five-star?
·开店即五星的方法你知道吗？

· Why are some evaluations not displayed?
·为什么有的评价不显示？

Ordinary/select/premium.
普通/精选/优质。

· Practical operation methods for star promotion.
·提升星级实操办法。

Brush evaluation is how to determine?
刷评价是怎么判定的？

Chapter 7: Practical Operation of Merchant Pass (Lesson 12-13)
第七章：商户通的实操办法（课12-13）

Did you know that your entrance chart and your head chart can help you drain?
你知道自己的入口图和头图能帮你引流吗？

What is the diversion of group-buying and vouchers?
团购和代金券是怎么引流的？

What's so special about Secs?
秒杀到底特殊在哪里？

Chapter 8: Practical Operation Methods of Extension (Lesson 14-15)
第八章：推广通的实操办法（课14-15）

· What is Promotion Pass?
·推广通是什么?

· What star rating is worth opening promotion pass?
·什么星级才值得开推广通？

How do you get a good deal on your store?
你的店怎么出价才划算？

Chapter 9: Practical Methods of Free Trial (Lesson 16)
第九章：免费试的实操办法（课16）

Did you know that a bully meal can turn you around?
你知道霸王餐能让你逆袭吗？

Why do you get bad reviews for your overeating?
为什么你做霸王餐带来差评？

Chapter 10: Mechanism of Hot List (Lesson 7Z)
第十章：热门榜上榜机制（课7Z）

How much revenue do hot lists actually represent?
热门榜实际代表着多少收益？

The platform gives you revenue, so what do you need in exchange?
平台给你收益，那么需要你拿什么换？

Hot lists are not bought.
热门榜不是花钱买来的。

Chapter 11: Shake Y, Local Drainage (Lessons 18-20)
第十一章：抖Y，本地引流（课18-20）

· I see they don't shoot Tiktok, but business is good.
·我看人家没拍抖音，生意也不错。

Short videos are hard. I really can't do them.
短视频很难，我真的不会拍。

It's been shooting for a month, and it's got over 100 views.
拍了一个月了，就100多的观看量。

Douyin local drainage operation method.
抖音本地引流实操办法。

Chapter 12: The S domain, the next tuyere (Lesson 21)
第十二章：S域，是下一个风口（课21）

What exactly is a selfish desire?
私欲到底是什么啊？

Do you add a guest to the group and you're done?
是不是加客人进群，就成功了？

How do you monetize your desires?
怎么从私欲变现?

Chapter 13: Offline Uncooperation is Half as Effective (Lesson 22)
第十三章：线下不配合效果差一半（课22）

None of the store managers are willing to cooperate with marketing.
没有任何一个店长，愿意配合营销。

The end of marketing, or in the line
营销的终点，还是在线下

Suitable for people
适合人群

· A restaurant novice who wants to open a restaurant
·准备开店的餐饮新手，想开业爆店

· A restaurant owner who has opened a shop and is not good at marketing
·已经开店，不会营销，生意不好的餐饮人

· A small chain owner who once stepped on the tuyere and did not know how to launch new marketing
·小型连锁，曾经踩过风口，不会新营销的老板

· Traditional caterers want to embrace catering marketing
·传统餐饮人，想要拥抱餐饮营销

Course list:
课程目录：

00. Lesson 1 (Pilot lesson): Marketing Logos and Logos are here ev.mp4
00.第一课(先导课):营销底层逻mov ev.mp4

01. Lesson 2: Marketing begins with product design (Part 1).mov ev.mp4
01.第二课:营销始于产品设计(上).mov ev.mp4

02. Lesson 3: Marketing begins with product design (Part 2)mov ev,mp4
02.第三课:营销始于产品设计(下)mov ev,mp4

04. Lesson 5: Positioning is the foundation of all marketing.mov.mp4
04.第五课:定位是一切营销的基础.mov.mp4

05. Lesson 6: Which platform is My store suitable for (on)mov.mp4
05.第六课:我的店适合哪个平台(上)mov.mp4

06. Lesson 7: Which platform is My Shop suitable for (below)mov.mp4
06.第七课:我的店适合哪个平台(下)mov.mp4

07. Lesson 8: Core platform function area details (above)mov.mp4
07.第八课:核心平台功能区详解(上)mov.mp4

08. Lesson 9: Detailed explanation of core platform functional area (below)mov ev.mp4
08.第九课:核心平台功能区详解(下)mov ev.mp4

09. Lesson 10: How to rise Stars (above).mov ev.mp4
09.第十课:升星办法(上).mov ev.mp4

10 Lesson 11: Star Rising Method (below).mov ev.mp4
10第十一课:升星办法(下).mov ev.mp4

11. Lesson 12: Merchant Access Method (above)mov.mp4
11.第十二课:商户通实提方法(上)mov.mp4

12. Lesson 13: Merchant General Operation Method (below)mov.mp4
12.第十三课:商户通实操方法(下)mov.mp4

13. Lesson 14: The Practical Method of promoting Tong (Part 1).movmp4
13.第十四课:推广通的实提方法(上).movmp4

14. Lesson 15: General practical operation method (below)mov.mp4
14.第十五课:推广通的实操方法(下)mov.mp4

15. Lesson 16: Practical operation method of "Free trial".mov,mp4
15.第十六课:“免费试”的实操办法.mov,mp4

16. Lesson 17: Hot list ranking mechanism.mov ev.mp4
16.第十七课:热门榜上榜机制.mov ev.mp4

17. Lesson 18: Set up Catering Boss in short video IP.mov ev.mp4
17.第十八课:在短视频建立餐饮老板IP.mov ev.mp4

Lesson 19: Six Shooting Forms of Restaurant Short video.mov ev.mp4
18第十九课:餐厅短视频的六种拍摄形式.mov ev.mp4

19. Lesson 20: Restaurant short video shot inside the guest.mov.mp4
19.第二十课:餐厅短视频拍摄内客.mov.mp4

20. Lesson 21: Short video science stream.mov.mp4
20.第21课:短视频的科学投流.mov.mp4

21. Lesson 22: Delivery Strategies for Public domain Platforms.mov,mp4
21.第22课:公域平台的投放策略.mov,mp4

22. Lesson 23 :S field operations and logic.movmp4
22.第23课:S域操作办法与逻辑.movmp4

23. Lesson 24: Match mov.mp4 offline
23.第24课:线下配合mov.mp4