内容时代淘系电商如何快速抢占短视频红利，搜索呈现内容化，短视频布局越发重要

Content era Tao department of e-commerce how to quickly seize short video dividends, search and display content, short video layout is more and more important
内容时代淘系电商如何快速抢占短视频红利，搜索呈现内容化，短视频布局越发重要

In the face of Amoy short video traffic
面对淘系的短视频流量

Have you got all this figured out?
这些你都搞清楚了吗?

01
01

What are the channels for short videos?
短视频的渠道有哪些？

What is the recommendation mechanism?
推荐机制是怎样的？

02
02

How to make good short video content
如何制作出优质的短视频内容

Help with the transformation?
帮助实现转化？

03
03

What's the logic behind a popular video?
爆款视频内容的逻辑有哪些?

What are the core elements?
核心要素是什么?

04
04

How to think about short videos,
如何看待短视频，

What is the statistical performance of a viral video?
什么样的数据表现才算爆款视频？

Course achievements:
课程收获：

Traffic trend analysis, traffic trend of Amoy system in 2023
流量趋势解析，2023年淘系流量趋势

Short video channel delivery, accurate understanding of short video delivery channels
短视频渠道投放，精准了解短视频各投放渠道

Quality content creation, the core of the popular short video
优质内容创作，爆款短视频核心要点

Explosive data analysis, learn to use data to judge short video content
爆款数据分析，学会用数据评判短视频内容

Course outline:
课程大纲：

Introduction: The first understanding of short video marketing, from the double 11 to see the trend of content
前言：初识短视频营销，从双11看内容化趋势

Chapter one: hand Amoy search traffic content trend
第一章：手淘搜索流量内容化趋势

Hand Amoy search content challenges and dividends
手淘搜索内容化的挑战和红利

Learn about Amoy short video
了解淘系短視频

Short video flow and recommendation mechanism
短视频流转和推荐机制

Chapter two: hand Amoy search content operation guide
第二章：手淘搜索内容化操作指南

Basic requirements for video content entering the public domain
视频内容进公域基础要求

Search channel video core assessment points
搜索渠道视频核心考核点

Where do different content types go?
不同的内容类型分别会投放到哪里？

Chapter three: The creation of popular short video content
第三章：爆款短视频内容打造

Suggestions on the production of short video content for commodities
商品短视频内容生产建议

The underlying logic of blockbuster video content
爆款视频内容的底层逻辑一基本功

The bottom logic of explosive short video content - advanced
爆款短视频内容的底层逻辑--进阶

High conversion rate video content creation
高转化率视频内容创作

Chapter 4: Data operation makes the explosive content more explosive
第四章:数据化运营让爆款内容更爆

Short video commonly used data
短视频常用数据

Potential video data viewing
潜力视频数据查看

Chapter five: Super short video delivery to get hundreds of millions of traffic
第五章：超级短视频投放获取亿级流量

What is a super short video?
什么是超级短视频？

Super short video operation
超级短视频投放实操