Independent station CRO optimization training camp, master independent station design secrets, create a high transformation of independent station, so that the store ROI double
独立站CRO优化训练营,掌握独立站设计秘籍,打造高转化的独立站,让店铺ROI翻倍
How to create a high conversion of independent website - website design and optimization, from design aesthetics to transformation path, improve the store conversion rate of 50%+, refine 10+ industry excellent cases, in one step output best practice
如何打造高转化的独立站-网站设计与优化篇,从设计美学到转化路径,提升店铺转化率50%+,提炼10+行业优秀案例,一步到位输出最佳实践
Course list:
课程目录:
I. Independent station conversion rate self-check and improvement method
一、独立站转化率自查及改进方法
1. The impact of UI and UX interaction design on independent stations
1.UI及UX交互设计对独立站的影响
2. Disassemble important elements that affect the transformation of independent stations
2.影响独立站转化的重要元素拆解
3. Psychology of online shopping: How to infiltrate customers' brains through design
3.在线购物心理学,如何通过设计潜入客户大脑
Step 4.3 Select and find the right font, color, image
4.3步选择找到合适的字体,颜色,图片
5.8 Principles and practices of large website design
5.8大网站设计原则和实践
Two, the independent station visual design common problems and practical tools
二、独立站视觉设计常见问题及实用工具介绍
1. How to avoid copyright problems
1.版权问题,如何规避
2. Introduction to Quick design tools
2.快速设计工具介绍
3. How to find design inspiration and case reference
3.如何找到设计灵感和案例参考
4. Best practices for product pages, checkout pages
4.产品页,结账页的最佳实践
5. Mobile terminal design principles
5.移动端设计原则
Three, with a scientific method of iterative design, optimize the website
三、用科学的方法迭代设计,优化网站
1. Detailed understanding of CRO,A/B test and evidence pyramid structure
1.详解CRO,A/B测试及证据金字塔结构
2. Visual effect tracking and analysis (including tool explanation)
2.视觉效果跟踪和分析(含工具讲解)
3. User needs, purchase motives and behavioral assumptions
3.用户需求,购买动机及行为假设
4.Google optimize details and installation
4.Google optimize的详解及安装
5. How to use Google optimize to do AB test
5.如何使用Google optimize做AB测试
6. Tracking and analyzing test results
6.跟踪&分析测试结果
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