电商冰可乐·电商参考，电商模式，电商见解，流量动向等，传播正确的知识，让选择大于努力

E-commerce ice Cola · E-commerce reference, e-commerce model, e-commerce insights, traffic trends, etc., to spread correct knowledge, so that choice is greater than effort
电商冰可乐·电商参考，电商模式，电商见解，流量动向等，传播正确的知识，让选择大于努力

Spread the right knowledge so that choice outweighs effort
传播正确的知识，让选择大于努力

Welcome to E-commerce Reference.
欢迎你来到，电商参考。

E-commerce ice Cola · E-commerce reference, e-commerce model, e-commerce insights, traffic trends, etc., to spread correct knowledge, so that choice is greater than effort
电商冰可乐·电商参考，电商模式，电商见解，流量动向等，传播正确的知识，让选择大于努力

In the next year, I will update my knowledge in the form of short videos and articles every day.
接下来为期一年的时间，我将每天以短视频及文章的形式，更新知识。

Share what I have seen in e-commerce, e-commerce model, e-commerce insights, industry traffic trends and the latest changes in e-commerce promotion tools.
分享我在电商里面见识到的，电商模式，电商见解，行业流量动向以及电商推广工具最新的变化。

I will share with you what I feel about e-commerce every day.
将我每天对电商的所感所得，分享给大家。

E-commerce is not limited to Taobao, but will also cover Douyin and other commercial platforms.
电商不局限于淘系，也会涵盖抖音及其他商业平台。

Although I mainly focus on the teaching of e-commerce knowledge in Amoy Department, the shops I have involved are too large. Several of them have annual sales of over 100 million, and most of them have sales of over 10 million.
虽然本人更多是侧重于淘系电商知识的教学，但由于我涉及的店铺过于庞大，好几家年销过亿店铺，及大部分千万级店铺。

In the development process of the store, it will inevitably involve the establishment of brand from outside to inside the station.
在店铺的发展过程中，必然会涉及到站外到站内的去树立品牌。

In the past ten years, from an e-commerce businessman who just entered the industry, he has grown into a consultant for several hundreds of millions of stores. At the same time, he started to create a brand.
在过去的十年中，从一名刚刚入行的电商人，成长为多家亿级店铺顾问，同时自己开始创立品牌。

In the growth path, I will constantly improve my understanding of the e-commerce business.
成长路径中，不断提升自己对电商这门生意的认知。

I will share the core elements from my experience of business success in a variety of different scenarios.
我会将我从对各种不同场景下的商家成功案例中，分享核心要素。

1. There is no supply of products, the product itself and vision have no advantages, and it is a new store, how to do?
1.无货源产品，产品本身和视觉无优势，而且是新店，如何做?

2. The manufacturer takes the goods, the first source of goods, the new small C store, how to do?
2.厂家拿货，一手货源，新的小C店，如何做？

3. Manufacturers take goods, a source of goods, the old shop, how to save themselves?
3.厂家拿货，一手货源，老店，如何拯救自己?

4. Produce goods by oneself, old shop, how to change the management predicament?
4.自己生产货，老店，如何改变经营困境?

5. If you want to expand the category, how to choose the business model?
5.老店，想扩张品类，该如何选择商业模式?

6. If you want to establish a brand in Tmall store starting from 0, how to get through to the site and to the outside?
6.从0开始的天猫店，想树立品牌，如何打通站内打外？

Course Content:
课程内容：

01. Traffic: What is the more advanced way of retail than e-commerce?
01.流量：比电商更先进的零售方式是什么？

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02. Multiplier: What do you get for what you pay for.html
02.倍率：哪有什么一分价钱一分货.html

03. Price and quantity: Should you charge more or more for your goods?
03.价量：该把货卖得更贵，还是卖得更多？

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04. Risk: Risk can be bought and sold, but you must have an eye for risk.html
04.风险：风险可以买卖，但你必须有一双风险之眼.html

05. Cracks in the Rules: Scalpers, hackers of the business world?
05.规则之缝：黄牛，商业世界的黑客？

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06.01- Traffic Costs: What makes e-commerce profitable?
06.01-流量成本：做电商靠什么赚钱？

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07.02- Growth Hacking: How to reduce traffic costs.mov_ev.mp4
07.02-增长黑客：如何降低流量成本.mov_ev.mp4

08. Mental account: Spend money from the richest mental account.html
08.心理账户：从最有钱的那个心理账户花钱.html

09.03- Free growth: Pennies on coins traffic.mov_ev.mp4
09.03-免费增长：几分钱淘金币流量.mov_ev.mp4

10. Free: All free, is "two-paragraph charge".html
10.免费：所有的免费，都是“二段收费”.html

11.04- Activity Flow: How to play with billions of dollars of subsidies?
11.04-活动流量：聚划算百亿补贴如何玩?

.mov_ev.mp4
.mov_ev.mp4

12. The Long Tail: Is the future of business niche?
12.长尾理论：商业的未来是小众市场？

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13.05- Effective Traffic: What if you only look at traffic but don't buy it?
13.05-有效流量：流量只看不买怎么办？

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.mov_ev.mp4

14. Marginal Cost: In theory, you can serve humanity, html
14.边际成本：理论上，你可以服务全人类，html

15.06- First Exposure: How to Increase Search Traffic?
15.06-首次曝光：如何提升搜素流量？

.mp4_ev.mp4
.mp4_ev.mp4

16. Network Effects: The Primitive Power of the Internet.html
16.网络效应：互联网与生俱来的洪荒之力.html

17.07- Double Exposure: How Can I Increase Search Traffic?
17.07-二次曝光：如何提升搜素流量?

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？

.mp4_ev.mp4
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18. Information symmetry: Would you eat McDonald's in the United States?
18.信息对称：在美国，你会吃麦当劳吗？

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19.08- Search Traffic: How to Increase click-through Rates?
19.08-搜索流量：如何提升点击率？

.mp4_ev.mp4
.mp4_ev.mp4

20.09- Dead in March, April Rush (the secret of seasonal payment).mp4_ev.mp4
20.09-三月阵亡，四月冲刺（换季打款的秘密).mp4_ev.mp4

21. Explosive: Long tail explosive, is the real future.html
21.爆款：长尾爆款，才是真正的未来.html

22.10- Through Train - Tips for Intelligent Promotion Program. mp4_ev.mp4
22.10-直通车-智能推广计划技巧.mp4_ev.mp4

23. Drainage products: cheap although can attract users, but do not make money, how to do?
23.引流品：便宜虽然能吸引用户，但是不赚钱，怎么办?

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24.11- April Product Recommendation (net data).mp4_ev.mp4
24.11-四月产品推荐（全网数据）.mp4_ev.mp4

25 psychological account: give parents money they loathe to spend, give children money they spend, how to do?
25.心理账户：给父母钱他们舍不得花，给孩子钱他们却乱花，怎么办?

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26. E-commerce reference [Press release].mp4_ev.mp4
26.电商参考【发刊词】.mp4_ev.mp4

27.12- Tao System search element traffic enhancement formula.mp4_ev.mp4
27.12-淘系搜素流量提升公式.mp4_ev.mp4

28. Semantic effect: What if you want to get orders just by talking?
28.语义效应：想只靠说话的技巧，就能获得订单，怎么办？

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29. Sunk costs: What happens when buffet diners want to "eat their money back"?
29.沉没成本：自助餐食客都想“吃回本”，怎么办？

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30.13- Tao System search - Search pre-rules. mp4_ev.mp4
30.13-淘系搜索-搜索前置规则.mp4_ev.mp4

31. Certainty effect: How to choose between a small fortune and a big fortune?
31.确定效应：小确幸和博大彩，怎么选？

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32.14- Tao System search - region pre gameplay.mp4_ev.mp4
32.14-淘系搜索-地域前置玩法.mp4_ev.mp4

33. Read boxing music: What do young people aged 20-35 like to buy most?
33.读拳谱：20-35岁的年轻人，最喜欢买什么？

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34.15- Amoy system Search - Style prefeatures.mp4_ev.mp4
34.15-淘系搜索-风格前置特性.mp4_ev.mp4

35. Anchoring effect: What if you want quality and value?
35.锚定效应：又想做品质又想做划算，怎么办？

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36.16- Amoy system search - scene pre-feature. mp4_ev.mp4
36.16-淘系搜索-场景前置特性.mp4_ev.mp4

37. Reflex effect: The richer you are, the less willing you are to take risks.
37.反射效应：越有钱越不肯冒险，怎么办？

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38.17- Tao System Search - real-time guess you like.mp4_ev.mp4
38.17-淘系搜索-实时猜你喜欢.mp4_ev.mp4