谷歌SEO实战教程：如何让你的网站在谷歌排名第一，内容从入门到高阶，适合个人及团队

谷歌SEO实战教程：如何让你的网站在谷歌排名第一，内容从入门到高阶，适合个人及团队

Google SEO Practical Tutorial: How to make your website rank first on Google, with content ranging from beginner to high-level, suitable for individuals and teams

让你的网站排名谷歌No.1

Rank your website Google No.1

实现询盘自由

Realize freedom of inquiry

最新版谷歌SEO全套教程

Latest Google SEO Complete Tutorial

SEO从业者如何开始网赚？

How do SEO practitioners start earning online?

白帽SEO整体思路是什么？

What is the overall thinking of White Hat SEO?

谷歌排名机制和底层逻辑如何指导SEO优化？

How does Google's ranking mechanism and underlying logic guide SEO optimization?

SEO到底怎么做，如何学做SEO?

How to do SEO and how to learn to do SEO?

公司该如何给团队设置考核目标？

How can a company set evaluation goals for its team?

课程的亮点

Highlights of the course

6大维度

Six dimensions

6大维度解剖竞争对手网站的流量密码

Analyze the traffic passwords of competitor websites in six dimensions

精准转化

Accurate conversion

4步帮你找精准高转化词，提高转化率，带来精准订单

Step 4: Help you find accurate and high conversion words, improve conversion rate, and bring accurate orders

打造排名

Create rankings

4个步骤教你打造谷歌排名第一的网页

Four Steps to Build Google's # 1 Web Page

引流文案

Drainage copy

手把手教你写高质量的SEO引流文案

Hand in hand to teach you to write high-quality SEO drainage copywriting

检查清单

Checklist

网站检查清单教你判断你的网站是否符合SEO要求

The website checklist teaches you to determine whether your website meets SEO requirements

适合这样的你学习

It's suitable for you to study like this

想通过SEO带来询盘的外贸SOHO

Foreign trade SOHO who want to bring inquiries through SEO

拥有独立站的外贸公司业务负责人

Business leader of a foreign trade company with an independent station

SEO代运营公司的运营人员

SEO represents the operating personnel of the operating company

想提升个人能力的电商独立站运营人员

E-commerce independent station operators who want to improve their personal abilities

想依靠免费流量给独立站引流的创业者

Entrepreneurs who want to rely on free traffic to drain independent stations

课程内容：

Course content:

入门篇

Introduction

第一章：为什么选择SEO

Chapter 1: Why Choose SEO

第1讲：哪些人需要了解谷歌SEO?

Lesson 1: Who needs to understand Google SEO?

第2讲：怎么利用谷歌SEO赚钱？

Lesson 2: How to make money using Google SEO?

第3讲：SEOer的职业发展之路

Lesson 3: SEOer's Career Development Path

第4讲：如何成为SEO专家

Lesson 4: How to become an SEO expert

第二章：Google搜索引擎运行和排名的底层逻辑

Chapter 2: The underlying logic of Google's search engine operation and ranking

第5讲：Google搜索引擎的运行原理和排名机制

Lesson 5: The Operating Principle and Ranking Mechanism of Google Search Engine

第6讲：哪些因素会影响到网站排名？

Lesson 6: What factors will affect website rankings?

第7讲：Google SEO算法更新

Lesson 7: Google SEO algorithm update

第8讲：Google SEO打法

Lesson 8: Google SEO Playbook

第9讲：如何系统专业的来做SEO规划

Lesson 9: How to do SEO planning systematically and professionally

第三章：如何发现竞争对手的流量密码

Chapter 3: How to Discover Competitors' Traffic Passwords

第10讲：如何找到行业顶尖的竞争对手

Lesson 10: How to Find Top Competitors in the Industry

第11讲：6大维度透视网站所有优化手段

Lecture 11: Six dimensions of perspective on all optimization methods of websites

第四章：如何找到高流量低竞争的精准关键词

Chapter 4: How to find accurate keywords with high traffic and low competition

第12讲：关键词基础概念

Lesson 12: Basic concepts of keywords

第13讲：如何将精准的关键词一网打尽

Lesson 13: How to catch all the precise keywords in one shot

第五章：SEO效果预判和预判

Chapter 5: SEO Effect Prediction and Prediction

第14讲：怎么样提前知道网站做SEO是否有效果？

Lesson 14: How to know in advance whether website SEO is effective?

第六章：网站质量系统评估-Technical SEO

Chapter 6: Website Quality System Evaluation - Technical SEO

第15讲：为什么你的网站内容不收录

Lesson 15: Why is your website not included

第16讲：如何挑选域名和服务器

Lesson 16: How to select domain names and servers

第17讲：URL整站布局、具体URL设计以及canonical URL

Lesson 17: URL Whole Site Layout, Specific URL Design, and Canonical URL

第18讲：面包屑导航

Lesson 18: Breadcrumb Navigation

第19讲：网站移动端优化性以及速度问题

Lesson 19: Optimization and speed issues at the mobile end of the website

第20讲：robots、sitemap以及谷歌结构化数据

Lesson 20: Robots, sitemaps, and Google structured data

第21讲：安全证书以及内容的原创度

Lesson 21: Security Certificates and Originality of Content

第22讲：死链接，301重定向，404，程序原创性

Lesson 22: Dead Links, 301 Redirects, 404, Program Originality

第23讲：符合SEO标准的网站检查流程

Lesson 23: SEO compliant website inspection process

进阶篇

Advanced

第七章：什么样的页面才能在谷歌上面获得排名-On-page SEO

Chapter 7: What kind of page can be ranked on Google - On page SEO

第24讲：谷歌排名第一的页面都有哪些特征

Lesson 24: What are the characteristics of Google's top ranked pages

第25讲：4步搞定On-page SEO

Lesson 25: Four Steps to Accomplish Onpage SEO

第26讲：on-page SEO检查流程以及文件

Lesson 26: On page SEO inspection process and documents

第八章：内容为王

Chapter 8: Content is the King

第27讲：什么样的内容最受用户的欢迎

Lesson 27: What content is most popular with users

第28讲：4步教你写出高流量的博客内容

Lesson 28: Four Steps to Writing High Traffic Blog Content

第29讲：如何找雇佣高质量的英文写手

Lesson 29: How to find and hire high-quality English writers

第九章：如何加快网站收录

Chapter 9: How to accelerate website inclusion

第30讲：如何加快网站收录

Lesson 30: How to accelerate website inclusion

第31讲：Google search console教程

Lesson 31: Google search console tutorial

第32讲：Google Analytics教程

Lesson 32: Google Analytics Tutorial

第十章：站外引流经验分享

Chapter 10: Experience sharing of off-site drainage

第33讲：外链基础概念

Lesson 33: Basic concepts of external chain

第34讲：高质量外链判断标准

Lesson 34: High quality external chain judgment standards

第35讲：手把手教你如何手工做外链

Lesson 35: Hand Handles Teach You How to Manually Make Outer Chains

第36讲：手把手教你如何批量购买外链

Lesson 36: Hands teach you how to bulk purchase external chains

第37讲：专业SEO团队是如何搭建高质量外链

Lesson 37: How professional SEO teams build high-quality external chains

第38讲：做外链过程中常见问题汇总

Lesson 38: Summary of common problems in the process of doing external chain work

高阶篇

Advanced Chapter

第十一章：独立站数据分析与效果评估

Chapter 11: Data Analysis and Effect Evaluation of Independent Stations

第39讲：独立站数据分析我们应该看哪些数据

Lesson 39: What data should we look at for independent station data analysis

第40讲：如何用ahrefs看外链数据

Lesson 40: How to use ahrefs to view external chain data

第41讲：如何利用Google search console看自然排名数据

Lesson 41: How to use Google search console to view natural ranking data

第42讲：如何利用Google analytics分析网站数据

Lesson 42: How to use Google Analytics to analyze website data

第43讲：如何根据数据调整网站

Lesson 43: How to adjust websites based on data

第十二章：SEO明星团队搭建

Chapter 12: SEO Star Team Building

第44讲：SEO全明星团队配置以及KPI考核

Lesson 44: SEO All Star Team Configuration and KPI Assessment

第45讲：KPI vs OKR哪个更好，看专业SEO团队的考核

Lesson 45: Which is better, KPI vs. OKR, depends on the assessment of professional SEO teams

第十三章：专业SEO团队常用工具教程

Chapter 13: Tutorial on Common Tools for Professional SEO Teams

第46讲：ahrefs使用教程

Lesson 46: A tutorial on using ahrefs

第47讲：SEMrush使用教程

Lesson 47: SEMrush tutorial

第十四章：如何提升搜索效率-Google搜索指令

Chapter 14: How to Improve Search Efficiency - Google Search Instructions

第48讲：谷歌搜索指令的神奇用法

Lesson 48: The Magic Use of Google Search Instructions

第49讲：如何在日常的SEO工作中使用这些指令

Lesson 49: How to use these instructions in daily SEO work

第十五章：SEO终极避坑指南

Chapter 15: SEO Ultimate Pit Avoidance Guide

第50讲：做SEO那些年，谷歌大叔团队碰到的那些坑

Lesson 50: The pitfalls encountered by Google Uncle's team during the years of SEO