网创指引人第一步，找到一个对标账号，一比一复制对方的账号搭建、内容。
The first step is to find a benchmarking account and copy each other's account setup and content one-on-one.
在这里要注意的是，不能直接用名人的头像和名人的名字作为头像和账号的昵称。
Note here that it is not possible to directly use celebrity avatars and celebrity names as nicknames for avatars and accounts.
第二步，账号的问题。
Step 2: Account issues.
视频号和微信号是相关联的，一个人可以实名注册最多5个微信号，也就相当于5个视频号账号。
Video numbers and WeChat accounts are associated. A person can register up to 5 WeChat accounts under their real names, which is equivalent to 5 video number accounts.
抖音号一个人最多只能实名一个号，所以做抖音书单号，前期在号没起来之前先发内容不要实名，等号起来后再实名。
Tiktok can only have one real name for one person at most, so do the Tiktok book number. In the early stage, the content should not be the real name before the number rises, and the real name should not be the real name after the equal sign rises.
第三步，如何上架商品。
Step 3: How to put goods on the shelf.
视频号：主页的创作者中心>带货中心>选品中心，去搜索对应的货源，一般书单号的佣金比例都是50%-80%，带货量稳定后再找其他供应链。
Video ID: Home Page Creator Center> Load Center> In the selection center, search for the corresponding source of goods. Generally, the commission ratio for the book number is 50% - 80%. After the quantity of goods is stable, find another supply chain.
抖音：精选联盟>选品广场，抖音1000粉以上才能在视频下方挂小黄车，不建议直接买千粉号。
Tiktok: Select Alliance> In the shopping plaza, a small yellow car can be hung below the video only when the number of Tiktok fans is more than 1000. It is not recommended to buy 1000 fans directly.
我目前在视频号选品中心搜索一些书单号的产品，相对来说并不是很丰富，我觉得在这里或许存在另外一个机会，就是做微信小商店无货源，办一个《图书音像销售许可证》，在微信小商店批量上架一些拼多多的货源。
Currently, I am searching for some products with book numbers in the video number selection center, which is relatively not very rich. I think there may be another opportunity here. It is to do a small WeChat store without a source of goods, apply for a "Book Audio Video Sales License", and put on bulk shelves in a small WeChat store with a number of competing sources of goods.
第四步，内容素材问题。
Step 4: Content material issues.
首先，对于小白来说素材最省事的下载来源，就是通过抖音去水印下载那些近半年已经热门的视频做二次混剪。
First of all, for Xiaobai, the most convenient source for downloading materials is to download those popular videos in the past six months through Tiktok to watermark for secondary mixed cutting.
但是这样的视频素材有一些小问题，就是你没办法自己修改bgm，裁剪后的视频尺寸不符合16:9的标准视频比例，因为有的热门素材你将对方在视频中的字幕裁掉后，整个画面再适当放大，整个画面画质就非常感人了。
However, there are some minor issues with such video materials, which is that you cannot modify the bgm yourself, and the cut video size does not meet the 16:9 standard video ratio. For some popular materials, if you cut the subtitles of the other person in the video, the entire picture will be appropriately enlarged, and the overall picture quality will be very impressive.
那么，高质量的素材来源，比如说罗翔老师的素材可以从B站下载，但是相对费时费力，因为原视频素材时长一般在5-10分钟，但你得自己重新剪辑成1-2分钟的视频，将整个视频重新切片。
So, high-quality material sources, such as Teacher Luo Xiang's material, can be downloaded from Site B, but it is relatively time-consuming and laborious because the original video material typically lasts 5-10 minutes, but you have to re edit it into a 1-2 minute video and re slice the entire video.
第五步，素材内容如何有效去重。
Step 5: How to effectively remove duplication from the content of the material.
用剪映裁剪掉字幕区域和原视频的标题，视频尺寸比例调整为9:16，这样裁剪后的横屏视频就变成了竖屏的视频，但是上下区域是黑色，中间是横屏的视频。
Cut out the subtitle area and the title of the original video using clipping, and adjust the video size ratio to 9:16. This way, the cropped horizontal screen video becomes a vertical screen video, but the upper and lower areas are black, with a horizontal screen video in the middle.
在视频中穿插其他视频素材，可以在剪映画中画中搜索一些风景、山水、天空、开车一类的视频穿插剪辑进去，在这里记得要删除穿插进去视频的原声，另外也可以淘宝买一些素材导入到电脑本地里，这样素材的重复率也会更低。
Insert other video materials into the video. You can search for videos such as landscapes, landscapes, skies, and driving in the clip art and clip them in. Remember to delete the original sound of the inserted video here. Alternatively, you can buy some materials from Taobao and import them into the local computer, which will reduce the repetition rate of the materials.
将视频内容做镜像反转处理（抖音有的视频已经反转处理过，其实你再反转一次意义不太大，你也不太确定你剪的是一手视频还是二手视频）、变速（如果是高质量的原素材我一般会设置成1.2倍速，如果是从抖音下载的二手素材，可以设置成1.1倍速）、调节亮度、对比度、饱和度等
Invert the image of the video content (some Tiktok videos have been inverted, but it is not very meaningful for you to reverse them again, and you are not sure whether you cut a first-hand video or a second-hand video), change the speed (if it is high-quality raw material, I usually set it to 1.2 times the speed, if it is second-hand material downloaded from Tiktok, it can be set to 1.1 times the speed), adjust the brightness, contrast, saturation, etc
添加bgm（如果你不知道抖音一些热门视频音乐用的什么曲子，可以用微信摇一摇的功能识别音乐）、字幕、标题。
Add bgm (if you don't know what music Tiktok uses for some popular video music, you can use the WeChat shake function to identify music), subtitles, and titles.
抽帧（在剪映里把视频拉到最长，剪掉其中一个画面，大概0.1s的时长，也是去重的一个方法，抽帧后不会影响视频的正常播放）
Frame extraction (during the clipping process, the video is pulled to the maximum length, and one of the images is clipped, with a duration of approximately 0.1 seconds. This is also a method of removing duplicates. After the frame extraction, the normal playback of the video will not be affected.)
那么这个项目的核心我认为有三点。
So I think there are three key points to this project.
首先，账号矩阵的数量，需要用数量来抵消流量的不确定性，如果账号数量很多，那么需要不断移动位置来发布视频。
First of all, the number of account matrices needs to be used to offset the uncertainty of traffic. If the number of accounts is large, it is necessary to constantly move locations to publish videos.
其次，坚持很重要，很多人坚持不超过一周就放弃。3.领域定位及其重要，最好找到一个同领域的对标账号，直接复制抄作业。
Secondly, persistence is important, and many people give up after not more than a week. 3. Domain positioning is extremely important. It is best to find a benchmarking account in the same domain and directly copy the copying operation.
整个项目玩法不复杂，我们把一条视频去水印下载下来反复看，往往也不难看出操作方式，目前整个行业玩法也很透明，这种情况下拼的就是执行了。
The entire project's gameplay is not complex. When we download a video from the watermark and look at it repeatedly, it is often not difficult to see the operation method. Currently, the gameplay of the entire industry is also very transparent, and in this case, all we have to do is execute it.
人人人