网创指引人短视频速成课，大而全的短视频实操课，拒绝空洞理论，短视频运营百科全书
Short video crash course, large and comprehensive short video practice course, rejection of empty theory, short video operation encyclopedia
课程收获
Course Harvest
课程一共10大章60节课时，主要涵盖了平台的机制算法、账号商业定位、个人IP打造、如何创作出优质内容，其中包括5种常见的短视频类型以及7大常见赛道超详细讲解、还有提升视频点赞评论率、完播率、转粉率的核心逻辑，6大上热门的技巧、拍摄与剪辑、如何快速起号、如何做好账号运营推广和涨粉、如何投抖加等等。
The course has a total of 10 chapters and 60 class hours, mainly covering the platform's mechanism algorithms, account commercial positioning, personal IP creation, and how to create high-quality content. It includes five common short video types, as well as a super detailed explanation of seven common tracks, as well as the core logic of improving the video likes and comments rate, completion rate, and conversion rate, as well as six popular techniques, shooting and editing, how to quickly register, how to do a good job in account operation, promotion, and promotion How to add shake and so on.
实用性强
Strong practicality
方法论加实战结合
Combination of methodology and practical combat
学完马上就可以上手实操
You can practice immediately after learning
拒绝空洞理论
Reject the theory of emptiness
课程大纲：
Course Outline:
前言
preface
1.知识框架
1. Knowledge Framework
2.了解短视频行业
2. Understand the short video industry
认知短视频平台
Cognitive short video platform
1.三大机制与算法详解
Detailed explanation of three mechanisms and algorithms
2.标签的类型
2. Type of label
3.账号权重
3. Account weight
4.平台审核机制、规则
4. Platform audit mechanism and rules
账号商业定位
Account commercial positioning
1.选赛道
1. Track selection
2.确定拍摄形式
2. Determine the shooting format
3.确定账号运营模式
3. Determine the account operation mode
4.账号人设定位
4. Account staffing positioning
5.账号内容定位
5. Account Content Positioning
6.内容要垂直还是要泛?
6. Should the content be vertical or broad?
7.打造你的差异化
7. Create Your Differentiation
8.账号定位
8. Account positioning
9.账号基础搭建，首页优化
9. Account foundation construction and homepage optimization
个人IP打造
Personal IP creation
1.为什么要打造个人IP?
Why should I create a personal IP?
2.人设怎么做
2. How to do the staffing
3.内容怎么做
3. How to do the content
4.人设外在包装
4. External packaging of human equipment
5.人设内在包装
5. Interior packaging of human equipment
6.差异化与记忆点
6. Differentiation and Memory Points
7.建立粉丝信任
7. Building fan trust
短视频内容创作
Short video content creation
1.找对标旺号和视频
1. Find the standard number and video
2.四种选题方法
Four methods for selecting topics
3.用户情绪曲线
3. User sentiment curve
4.十种超级文案引爆开头
4. Ten Super Copywriting Initiatives
5.常用视频类型内容创作
5. Common video type content creation
文案写作君路
Copywriting Jun Lu
一般文案结构
General copywriting structure
★万能内容模板
★ Universal content template
★事天型内容制作（4个案例）
★ Event based content production (4 cases)
★教知识型内容创作(25个案制）
★ Teaching knowledge-based content creation (25 case system)
★WLO6型内容创作（14个案例）
★ WLO6 content creation (14 cases)
★好物维源内容创作（22个案例）
★ Content creation of good material dimension source (22 cases)
★墙过程型内容创作(19个案创）
★ Wall process based content creation (19 case creations)
6.常见赛道视频怎么做
6. How to do common track videos
美食赛道详解（35个案例）
Detailed explanation of food track (35 cases)
★美妆护肤赛道详解（25个案例）
★ Detailed explanation of beauty and skin care track (25 cases)
★亲子育儿赛道详解（44个案例）
★ Detailed explanation of parent-child rearing track (44 cases)
★时间穿接赛道详解(30个案创）
★ Detailed explanation of time crossing and connecting the track (30 case studies)
★生活日常费道详解(35个案创）
★ Detailed explanation of daily living expenses (35 case studies)
★三农演造评解（14个案例）
★ Evaluation and interpretation of "Three Rural Performance" (14 cases)
同城号要道评细（18个案例）
Detailed evaluation of key roads in the same city (18 cases)
上热门进阶技巧
Top Advanced Tips
1.如何蹭热点——热点事件、话题、热门视频（47个案例）
1. How to catch hot spots - hot events, topics, and hot videos (47 cases)
2.如何提高点赞率、评论率、均播时长、完播率、转发率、转粉率？（30个案例）
How to improve the likes rate, review rate, average broadcast duration, completion rate, forwarding rate, and conversion rate? (30 cases)
3.六大上热门技巧（31个案例）拍摄与剪辑
Shooting and editing of the six top popular techniques (31 cases)
1.拍摄形式/构图/运镜/设备/环境/脚本
1. Shooting form/composition/mirror operation/equipment/environment/script
2.提升镜头前的表现力，6个案例
2. Improve the performance in front of the camera, 6 cases
3.剪辑制作
3. Editing and production
账号运营推广
Account operation promotion
1.胀号运营策略
1. Expansion operation strategy
2.10步打精准标签
2.10 Step accurate labeling
3.如何度过账号冷自动
3. How to spend the cold automatic account
4.如何用账号速推快涨粉
4. How to use an account to quickly push and quickly increase the popularity
5.如何用抖加蓬精准粉
5. How to Shake Gabon Precision Powder
6.看懂短视频和账号数据
6. Understand short videos and account data
7.增长你的铁粉
7. Increase your iron powder
8.直播间如何引流
8. How to drain the live broadcast room
9.搜索流量SEO怎么做
9. How to do SEO for search traffic
商业变现
Commercial realization
1.用户购买决策过程
1. User purchase decision-making process
2.橱窗带货、直播带货、星图广告、知识付费、同城号线下引流、其他方式常见问题答疑
2. Shop window with goods, live streaming with goods, star map advertising, knowledge payment, intra-city offline drainage, and other methods of FAQ
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