半无人直播变现思路：卖激光刻字文具，半月销量2万单，玩法无私分享你！

今天和大家分享直播卖文具的项目，仅用半个月时间，橱窗销量已经达到2万单，这种不需要露脸，不需要出镜。

Today, I would like to share with you the project of selling stationery live. In only half a month, the sales volume of window display has reached 20000 units. This kind of project requires no appearance or appearance.

第一个、项目介绍

First, project introduction

在直播间卖学生尺子、铅笔，用激光现场刻上学生名字的带货模式，最近很火，客单价在九块九左右，半个月时间销售就很高，佣金大概在30%-50%，

Selling student rulers and pencils in the live broadcast room and using a laser to engrave the student's name on the spot is a shipping mode that has become very popular recently. The unit price per customer is around $9.9, and in half a month, the sales are very high, with a commission of around 30% to 50%,

带货模式不需要露脸出镜，不需要专业主播，直播间的互动性比较强，直播间出单的速度真的很快，而且复制性非常强，算得上是普通人入局直播带货不错的赛道。

The delivery mode does not require appearance on camera, nor does it require a professional anchor. The interactive nature of the live broadcast room is relatively strong. The order issuing speed in the live broadcast room is really fast, and the reproducibility is very strong. It can be considered a good track for ordinary people to enter the live broadcast and deliver goods.

第二个、如何操作

Second, how to operate

1、先注册平台账号，某音平台带货已经很成熟了，多注册几个某音号，前期一共账号不可能出单，多账号一起做，出单的概率会更高。

1. Register a platform account first. A certain audio platform is already very mature in delivering goods. Register multiple audio accounts, and it is impossible to issue an order for a total of accounts in the early stage. If multiple accounts are used together, the probability of issuing an order will be higher.

2、发视频，去同行直播间购买几套定制文具，然后自己拍视频发某音，或者直接去各大平台搬运同行的视频，某音橱窗需要1000个粉丝才能开启，

2. Send videos, purchase several sets of customized stationery from peer live streaming rooms, and then make your own videos to deliver a certain sound, or directly go to various platforms to transport peer videos. A certain sound window requires 1000 fans to open,

先发视频，1000粉就可以直接开直播，不需要露脸开直播，涨粉非常快，直播卖货会比短视频买的多，先做某音，等某音做的差不多了，之后再去做红书，某鱼、某宝、某书。

Send a video first, and you can directly start the live broadcast with 1000 fans. You don't need to show your face to start the live broadcast. The popularity is very fast, and the live video will sell more than the short video. First, make a certain sound, and when the sound is almost done, then go to make a red book, such as a fish, a treasure, or a book.

3、参考同行，同行是最好的老师。

3. Referring to peers, peers are the best teachers.

4、成本，最大的成本就是直播间里面的激光刻字机，专门去某宝查了一下，价格在2000到5000左右，也可以去找人一起合作，或者看能不能淘一个二手的机器，这样能有效降低前期成本。

4. The biggest cost is the laser engraving machine in the live broadcast room. I went to a certain treasure to check it, and the price is around 2000 to 5000. You can also find someone to cooperate with, or see if you can find a second-hand machine, which can effectively reduce the upfront cost.

相比于实体店创业的成本，这个成本可以是忽略不计的，然后就是准备好一台可以直播用的手机，并开通橱窗带货的功能，再购买一些尺子的样品，回来在直播间现场激光刻字进行展示，这样就可以把互动数据拉起来。

Compared to the cost of starting a business in a physical store, this cost can be negligible. Then, prepare a mobile phone that can be used for live streaming, activate the window delivery function, purchase some samples of rulers, and come back to the live streaming room to display them with laser lettering, which can pull up interactive data.

大家会把名字打在公屏上，可能大家最关心的就是货源跟带货的话术问题，货源其实不用担心，这些主播也没什么货源，都是在官方选品中心里面去挑选带货的产品，客户下单以后，备注名字，商家就会收到订单。

Everyone will type their names on the public screen. Perhaps the most important thing that everyone cares about is the source of goods and the scripts used to bring them. In fact, there is no need to worry about the source of goods. These anchors also have no source of goods, and they all choose the products with them in the official selection center. After the customer places an order, they will note their names, and the merchant will receive the order.

会根据名字刻在尺子上打包发货，所以根本就不用担心货源，刻名字跟售后这些问题都是由商家来完成，我们只用这种现场刻字的直播形式帮商家带货就可以了，那出单以后拿佣金。

"We will engrave the name on a ruler to pack and ship the goods, so there is no need to worry about the source of the goods at all. The issues of engraving the name and after-sales service are all handled by the merchant. We only use this live streaming form of engraving to help the merchant bring the goods, and we will receive a commission after issuing the order.".

不只是刻学生尺子的玩法，把思维打开，比如激光雕刻铅笔、雕刻可乐罐、雕刻车牌的钥匙扣、雕刻打火机等等，很多的玩法，都可以用这种不露脸的形式去直播带货，换个思维去看待眼前发生的事情，就可以找到很多不错的项目，剩下无非就是开始的勇气。

"It's not just about carving a student's ruler, opening up your mind, such as laser carving pencils, carving cola cans, carving key chains for car license plates, carving lighters, and so on. Many games can be played in a faceless manner to broadcast and bring goods live. By changing your mind to look at what's happening in front of you, you can find many good projects, and the rest is just the courage to start.".