简单易上手的冷门项目，一单利润100+

以前做项目，大家追求的都是大而全，而现在基本上都是做“小而精”，当你把某一个细分领域做到极致，你会发现其实你赚到的更多。

In the past, people used to pursue large and comprehensive projects, but now they basically focus on "small and refined" projects. When you achieve the ultimate in a specific segment, you will find that you actually make more money.

在自媒体时代，说遍地都是项目都不为过，万物皆可卖只要你找到适合自己的产品，然后打起十二分精神去给他做好，相信你会得到很多东西。

In the era of self media, it is impossible to overstate the fact that there are projects everywhere. Everything can be sold as long as you find a product that suits you, and then work hard to do it well. I believe you will get a lot of things.

就拿今天分享的项目来说，就非常的冷门，但是从另一个方面来讲，他又属于一个硬性的刚需项目——订婚书制作。

Taking the project shared today as an example, it is very unpopular, but on the other hand, it belongs to a rigid and just needed project - engagement book production.

订婚书大家都不陌生，自古以来这个东西就存在，不管男女基本上到了婚配的年纪都会用到，所以市场就由此打开。

Engagement books are no stranger to everyone. They have existed since ancient times, and both men and women will basically use them when they reach the age of marriage, so the market opens up.

已知的自媒体平台中基本上都有这个项目的影子，但是效果最好的目前还是小红书，毕竟小红书的图文展示效果是其他自媒体平台无法与之相比的，看着非常的舒服，我们简单看一下：

There are basically shadows of this project in known we-media platforms, but the best effect is currently Xiaohongshu. After all, Xiaohongshu's graphic and textual display effect is incomparable with other we-media platforms, and it looks very comfortable. Let's take a brief look:

目前做这个领域的博主还很少，属于一个蓝海项目，毕竟百分之80%以上的伙伴都是会结婚成家。另外，这种制作的成本并不高，而利润相对就不错，每一单的利润可以达到100+，每天通过短视频接一单赚一百块，一个月也可以搞3000。

Currently, there are few bloggers working in this field, belonging to a blue ocean project. After all, more than 80% of partners are married and start a family. In addition, the cost of this kind of production is not high, and the profit is relatively good. The profit per order can reach 100+. Every day, one order can earn 100 yuan through short video, and a month can also make 3000 yuan.

我们都知道，订婚属于喜事，定制的价格所以都是一种比较吉利的，比如说88、99、128、168、188等等。

As we all know, engagement is a joyous event, and customized prices are therefore more auspicious, such as 88, 99, 128, 168, 188, and so on.

我们简单地看一个账号：

Let's simply look at an account:

这个是三月份发布的作品，从这个作品的点赞和评论互动就可以看出市场的需求，如果感兴趣的可以去操作测试一下，一单的利润还是不错的，

This is a work released in March. The market demand can be seen from the comments and interactions of this work. If you are interested, you can go and test it. The profit of a single order is still good,

当然，让人滋生购买欲望就两个字“手写”，手写的看着更加真实也更高大上，对于手写看看即可千万别当真，订单不多的情况下或许还是手写的，订单起来之后你觉得还是手写么？发布的作品仅仅是为了展示效果，不然谁来买单呢。

Of course, it gives people a desire to buy with just two words: "handwriting". Handwriting looks more realistic and tall, so don't take handwriting seriously. When there are not many orders, it may still be handwritten. Do you think it's still handwritten after the order is placed? The published works are only for the purpose of showing the effect, otherwise who will pay for them.

对于产品你们不熟悉的，可以直接去拼夕夕上直接看一下，搜索“手写订婚书”就可以看见，基本上你要的风格、字体都有，而价格区间在20-30以内。反过来，在其他自媒体平台上一份手写订婚书的价格在100以上，中间的利润自己衡量一下，你只需要做一个“搬运工”，倒一下每天的利润都不少。

For products that you are unfamiliar with, you can go directly to Pinxi and have a look. Search for "Handwritten Engagement Book" and you can see that you basically have the style and font you want, and the price range is within 20-30. Conversely, on other we-media platforms, the price of a handwritten engagement book is above 100, and the profit in the middle can be measured by yourself. You only need to be a "porter", and the daily profit is quite high.

目前看见的一个博主，前几天上新的一个款式，几天时间就卖出几十单，一单的利润在100+，差不多也有几千块钱，要知道很多人上班一个月都只有2-3K。

Currently, I see a blogger who sold dozens of new models in a few days, with a profit of 100+yuan and almost several thousand yuan. You should know that many people only have 2-3 K per month at work.

当然，通过自媒体引流我们就不会局限在这个“订婚书”，既然都订婚了是不是该筹备其他结婚的事宜？该准备的东西都要准备一下，比如说红包、桌布、大喜字、地毯、拉花等等，这些都是延伸出来的市场，只要你能给他服务好，你就会在一个客户上赚很多。

Of course, we won't be limited to this "engagement book" through self media. Now that we're all engaged, should we prepare for other wedding matters? Everything that needs to be prepared should be prepared, such as red envelopes, tablecloths, Da Xi characters, carpets, and flowers. These are all extended markets. As long as you can serve them well, you will earn a lot from a customer.

简单一句话概括：所有的项目和市场，面对客户的时候，你先让他爽了你才会爽。

To summarize in a simple sentence: For all projects and markets, when facing customers, you should first let them feel good before you feel good.

今天的分享到此结束，总的来说“刚需项目、长久操作、细水长流。”

This concludes today's sharing. In general, "just needed projects, long-term operations, and long flowing streams."