今天分享一个抖音上的蓝海刚需赛道,助眠音乐号,项目确实大有可为,门槛相对比较低,而且比较适合新手去做。
Today, we share a blue ocean just need track on Tiktok, and a sleeping music number. The project has great potential. The threshold is relatively low, and it is more suitable for beginners to do.
第一个、项目介绍
First, project introduction
大家可以去抖音上搜一下助眠音乐,会发现有些账号已经做到百万级别粉丝量,而且有很多是近期做起来的,就证明了这个赛道确实比较优质,而且现在还值得我们去入局。
You can search for sleep aid music on Tiktok. It will be found that some accounts have reached one million level fans, and many of them have been done recently, which proves that this track is really good, and it is worth our entry now.
可以看到这些头部的号,视频播放量都非常厉害,有的视频点赞量甚至达到了几十万,视频制作形式超乎想象的简单,就是简单的大自然视频,配上背景音乐,配上标题,几句话就形成了这样的视频。
You can see the number of these headers, and the video playback volume is very strong. Some videos have even reached hundreds of thousands of likes. The video production form is unimaginably simple, which is a simple nature video with background music and titles. A few words form such a video.
有这么大的流量,原因是这个赛道是刚需的,现在失眠的人越来越多,如果我们稍微去了解一下失眠市场的话,一天的搜索量就达到130多万,而且调查的结果是现在没有失眠问题的人只占调查人口20%,基本上80%的人都是有不同程度的睡眠问题,哪里有刚需,哪里就有财富。
The reason for such a large amount of traffic is that this track is just in need, and now there are more and more people suffering from insomnia. If we take a closer look at the insomnia market, the number of searches per day will reach more than 1.3 million. Moreover, the survey results show that only 20% of the respondents have no insomnia problems, and basically 80% of the respondents have different levels of sleep problems. Where there is just in need, there is wealth.
很多账号都留信息引导加私域,助眠音乐一首收八块,十首打包30,如果想要持续更新的音乐的话,直接是99,就是信息差的东西,在某宝上几块钱就能搞到几个G,这个东西有人知道,有人不知道,虚拟资源是一本万利的事情,卖多少都是你自己的,所以特别适合互联网新人操作。
Many accounts leave information to guide and add private domains. Sleeping music costs eight yuan for one piece, and 10 pieces are packaged for 30. If you want to continuously update music, it can be directly 99, which is a poor information item. You can get several gigabytes for a few yuan on a certain treasure. Some people know this item, but others don't know it. Virtual resources are a matter of great profit, and how much you sell is your own. Therefore, it is particularly suitable for new Internet users to operate.
第二个、如何操作
Second, how to operate
第一步、注册账号,把名字写成跟助眠有关的,再在后边加一个后缀的方式。
The first step is to register an account, write the name as related to assisted sleep, and then add a suffix to the end.
第二步、账号注册好之后,不要上来就发作品,注册完新号直接发作品,作品浏览量一定不会太好,所以要注意养号,说白了就是模拟正常的用户去刷抖音,然后给你认为比较好的作品点个赞,评论一下,这就是养号的行为。
Step 2. After the account is registered, do not post works immediately. After registering a new number, post works directly. The number of works to be viewed must not be too good. So pay attention to the registration number. To put it bluntly, simulate normal users to play Tiktok, and then praise and comment on works that you think are better. This is the behavior of the registration number.
基本上养个三、五天就可以用了,再去发作品的时候就不会是个位数播放,起码会是三位数的播放。
Basically, it can be used after three or five days. When you send a work, it won't be played in single digits, but at least it will be played in three digits.
第三步、运营,做助眠音乐号最重要的就是解决素材问题,三大渠道能够让你极低成本的拿到这些东西。
Step 3: Operation. The most important thing to do is to solve the material problem when making a sleep aid music number. The three major channels can allow you to obtain these things at a very low cost.
第四步、制作视频,比较简单,建议大家在制作之前去模仿同行,看他们的作品是怎么做的,点赞量非常高的视频是怎么做的,你就知道这种视频怎么制作了,其实是非常傻白甜的,把现成的视频剪一下,再配上一个舒缓的音乐,在剪映里边合成,再加几句感伤的文案,能引起大家情绪共鸣。
Step 4: Making videos is relatively simple. It is recommended that everyone imitate their peers before making them, and see how their works are made, as well as how videos with very high praise ratings are made. You will know how to make such videos, which are actually very silly and sweet. Cut the ready-made video frequency, add a soothing piece of music, synthesize it inside the clip, and add a few sentimental copywriting lines, which can arouse everyone's emotional resonance.
文案可以直接用同行的,也可以自己去找一些,比如某度、某乎等,上面有很多,推荐之前我们在做文案的时候,非常好用的地方,某易云音乐上面很多热门评论,都是神评论,有的好几万点赞量,评论特别容易出效果,找的时候要去伤感的音乐下边找。
Copywriting can be directly used by peers, or you can find some by yourself, such as a certain degree, a certain degree, etc. There are many places on it that are very useful when we were working on copywriting before recommending them. Many popular comments on some Yiyun music are divine comments, and some have tens of thousands of likes, which are particularly effective. When looking for them, you should go to the sad music to find them.
第三个、如何变现
Third, how to realize
1、卖音乐,成品打包好助眠音乐,有人来了直接给他完整的音乐包,保持更新,作品发的时候,基本上放的都是不完整的音乐,在评论区告诉大家想获得完整版就找我。
1. Sell music, pack the finished product with sleep aid music, and when someone comes, directly give him a complete music package to keep updated. When the work is released, it is basically playing incomplete music. In the comments area, tell everyone to contact me if they want to obtain a complete version.
2、培训,把号做好了之后,做成功之后,可以带小弟,收一点门槛费。
2. After completing the training and completing the number, you can bring your younger brother and charge a small threshold fee.
3、做中视频计划,视频跑出播放量之后,可以参与中视频伙伴计划吃播放量效益,中视频的话是要求一分钟以上的,这样的作品都是达标的。
3. When making a medium video plan, you can participate in the medium video partner plan to enjoy the benefit of playing the video after the video runs out of the amount of play. If the medium video requires more than one minute, such works are up to standard.
4、星图广告,有几十万粉可以去接星图广告,收益相对来说比较高,有10万粉的,上一条广告差不多就是几千的效益。
4. Star map advertising has hundreds of thousands of fans who can receive star map advertising, and the revenue is relatively high. For those with 100000 fans, the last ad has almost thousands of benefits.
5、带货,带一些跟助眠相关的周边产品,助眠可是大市场,跟它相关的产品有很多很多,变现的方式比较灵活。
5. Bring goods and some peripheral products related to sleep aid. Sleep aid is a big market, and there are many products related to it. The way to realize them is relatively flexible.
第四个、项目总结
Fourth, project summary
项目对于新人比较友好,视频制作简单,不需要真人出镜,不需要做直播,不需要有文案能力,专业拍摄能力、策划场景都不需要,剪辑难度非常低,做中视频剪一个视频也要两小时起步,这个项目剪一个视频十分钟左右。
The project is relatively friendly to newcomers, and video production is simple, without the need for a live audience, live streaming, copywriting skills, professional shooting skills, and scene planning. The difficulty of editing is very low. Cutting a video during production also takes two hours to start, and cutting a video for this project takes about ten minutes.
难度低同行会比较多,建议大家去入局项目的时候可以多号矩阵操作,成功率会大大提高,一定要坚持下来,别发了两天之后,发现播放量不好就放弃了,坚持和执行力是根本。
There will be more peers with low difficulty. It is recommended that you can use multiple number matrix operations when entering a project, which will greatly improve the success rate. Be sure to stick to it. Don't give up if you find that the playback volume is not good after two days. Persistence and execution are fundamental.
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