亚伦哥·短视频速成课，方法论加实战结合，学完马上就可以上手实操，拒绝空洞理论

亚伦哥·短视频速成课，方法论加实战结合，学完马上就可以上手实操，拒绝空洞理论

The short video crash course of Alengo combines methodology with practical combat, and you can begin to practice immediately after learning, rejecting empty theories

能解决你做短视频过程

Can solve your short video process

遇到的大多数问题。

Most problems encountered.

《亚伦哥的短视频速成课》

"Aaron's Short Video Crash Course"

这是大而全的短视频课程

This is a large and comprehensive short video course

更像一本短视频运营百科全书

More like an encyclopedia of short video operations

视频课程特色

Video Course Features

用心做课

Work hard in class

团队耗时4个多月时间精心打造，10年互联网从业经验深度总结。

The team spent more than 4 months elaborately building and deeply summarizing 10 years of internet experience.

案例教学

Case Teaching

采用MBA商学院案例式教学，精选400多个

Adopt MBA business school case teaching, select over 400

优秀短视频案例详细讲解，覆盖了大部分热门短视频类型和赛道。

Excellent short video cases are explained in detail, covering most popular short video types and tracks.

内容丰富

rich content

课程一共10大章60节课时，主要涵盖了平台的机制算法、账号商业定位、个人IP打造、如何创作出优质内容，其中包括5种常见的短视频类型以及7大常见赛道超详细讲解、还有提升视频点赞评论率、完播率、转粉率的核心逻辑，6大上热门的技巧、拍摄与剪辑、如何快速起号、如何做好账号运营推广和涨粉、如何投抖加等等。

The course has a total of 10 chapters and 60 class hours, mainly covering the platform's mechanism algorithms, account commercial positioning, personal IP creation, and how to create high-quality content. It includes five common short video types, as well as a super detailed explanation of seven common tracks, as well as the core logic of improving the video likes and comments rate, completion rate, and conversion rate, as well as six popular techniques, shooting and editing, how to quickly register, how to do a good job in account operation, promotion, and promotion How to add shake and so on.

实用性强

Strong practicality

方法论加实战结合，学完马上就可以上手实操，拒绝空洞理论。

The combination of methodology and practical combat allows you to start practicing immediately after learning, rejecting empty theories.

适合对象

Suitable for

1.如果你是短视频新手

1. If you are a novice in short video

2.如果你正处于起号阶段

2. If you are in the starting stage

3.如果你的内容创作遇到了瓶颈

3. If your content creation encounters a bottleneck

4.如果你的账号运营遇到了困难

4. If your account operation encounters difficulties

如果你是上述任何一种情况，那么这套课程可以帮助你

If you are in any of the above situations, this course can help you

课程大纲

Course Outline

视频课程，一共60课时

Video course, 60 class hours in total

第1章前言

Chapter 1 Preface

1.知识框架

1. Knowledge Framework

2.了解短视频行业

2. Understand the short video industry

第2章认知短视频平台

Chapter 2 Cognitive Short Video Platform

1.三大机制与算法详解

Detailed explanation of three mechanisms and algorithms

2.标签的类型

2. Type of label

3.账号权重

3. Account weight

4.平台审核机制、规则

4. Platform audit mechanism and rules

第3章账号商业定位

Chapter 3 Account Business Positioning

1.选赛道

1. Track selection

2.确定拍摄形式

2. Determine the shooting format

3.确定账号运营模式

3. Determine the account operation mode

4.账号人设定位

4. Account staffing positioning

5.账号内容定位

5. Account Content Positioning

6.内容要垂直还是要泛?

6. Should the content be vertical or broad?

7.打造你的差异化

7. Create Your Differentiation

8.账号定位

8. Account positioning

9.账号基础搭建，首页优化

9. Account foundation construction and homepage optimization

第4章个人IP打造

Chapter 4 Personal IP Creation

1.为什么要打造个人IP?

Why should I create a personal IP?

2.人设怎么做

2. How to do the staffing

3.内容怎么做

3. How to do the content

idea

idea

4.人设外在包装

4. External packaging of human equipment

5.人设内在包装

5. Interior packaging of human equipment

6.差异化与记忆点

6. Differentiation and Memory Points

7.建立粉丝信任

7. Building fan trust

第5章短视频内容创作

Chapter 5 Short Video Content Creation

1.找对标账号和视频

1. Find a benchmarking account and video

2.4种选题方法

2.4 Selection Methods

3.用户情绪曲线

3. User sentiment curve

4.十种超级文案引爆开头

4. Ten Super Copywriting Initiatives

5.常用视频类型内容创作

5. Common video type content creation

5.1文案写作思路

5.1 Writing ideas

5.2一般文案结构

5.2 General copywriting structure

5.3万能内容模板

5.3 Universal Content Template

5.4聊天型内容创作（14个案例）

5.4 Chat content creation (14 cases)

5.5教知识型内容创作（25个案例）

5.5 Teaching knowledge-based content creation (25 cases)

5.6VLOG型内容创作（14个案例）

5.6 VLOG type content creation (14 cases)

5.7好物推荐内容创作（22个案例）

5.7 Creation of good content recommendations (22 cases)

5.8晒过程型内容创作（19个案例）

5.8 Process based content creation (19 cases)

6.常见赛道视频怎么做

6. How to do common track videos

6.1美食赛道详解（35个案例）

6.1 Detailed explanation of food track (35 cases)

6.2美妆护肤赛道详解（25个案例）

6.2 Detailed explanation of beauty and skin care track (25 cases)

6.3亲子育儿赛道详解（44个案例）

6.3 Detailed explanation of parent-child rearing track (44 cases)

6.4时尚穿搭赛道详解（30个案例）

6.4 Fashion Wear Track Details (30 Cases)

6.5生活日常赛道详解（15个案例）

6.5 Detailed explanation of daily life track (15 cases)

6.6三农赛道详解（16个案例）

6.6 Detailed explanation of the San nong track (16 cases)

6.7同城号赛道详解（18个案例）

6.7 Detailed explanation of the same city track (18 cases)

第6章上热门进阶技巧

Chapter 6 Top Advanced Tips

1.如何蹭热点——热点事件、话题、热

1. How to catch hot spots - hot events, topics, hot spots

门视频（47个案例）

Door Video (47 Cases)

2.如何提高点赞率、评论率、均播时长、完播率、转发率、转粉率?（30个案例）

How to improve the likes rate, review rate, average broadcast duration, completion rate, forwarding rate, and conversion rate? (30 cases)

3.六大上热门技巧（31个案例）

Top Six Popular Skills (31 Cases)

第7章拍摄与剪辑

Chapter 7 Shooting and Editing

1.拍摄形式/构图/运镜/设备/环境/脚本

1. Shooting form/composition/mirror operation/equipment/environment/script

2.提升镜头前的表现力，6个案例

2. Improve the performance in front of the camera, 6 cases

3.剪辑制作

3. Editing and production

第8章账号运营推广

Chapter 8 Account Operation Promotion

1.账号运营策略

1. Account operation strategy

2.10步打精准标签

2.10 Step accurate labeling

3.如何度过账号冷启动

3. How to survive a cold start of an account

4.如何用账号速推快涨粉

4. How to use an account to quickly push and quickly increase the popularity

5.如何用抖加涨精准粉

5. How to use shaking to add precision powder

6.看懂短视频和账号数据

6. Understand short videos and account data

7.增长你的铁粉

7. Increase your iron powder

8.直播间如何引流

8. How to drain the live broadcast room

9.搜索流量SEO怎么做

9. How to do SEO for search traffic

第9章带货、广告、知识付费等

Chapter 9 Delivery, Advertising, Knowledge Payment, etc

1.用户购买决策过程

1. User purchase decision-making process

2.橱窗带货、直播带货、星图广告、知

2. Shop window with goods, live broadcast with goods, star map advertising

识付费、同城号线下引流、其他方式

Pay by ID card, offline drainage of the same city number, and other methods

第10章常见问题答疑

Chapter 10 FAQ