中视频新手避坑指南大解析，教你轻松躲过陷阱

很多人做中视频计划，开始学习一通，怎样提高播放量，怎样制作视频等等，但实际上操作任何项目之前，先学会避坑才是最重要的，下面讲解一下什么是中视频计划，以及需要避哪些坑。

Many people make mid video plans and begin to learn how to improve playback, how to make videos, and so on. However, before actually operating any project, it is most important to learn to avoid pitfalls. Below, we will explain what mid video plans are and what pitfalls to avoid.

第一个、什么是中视频计划

First, what is the Chinese video plan

中视频计划就是某条、某瓜、某音共同推出的，来激励创作者不断创作优质作品的活动，跟短视频的区别在于视频时长要大于一分钟，一分钟以上不包含一分钟，做的视频一定要大于一分钟，不要卡在一分钟。

The Chinese video program is an activity jointly launched by a certain piece, melon, and sound to encourage creators to continuously create high-quality works. The difference between short videos and short videos is that the duration of the video should be greater than one minute, and no more than one minute should be included. The video produced must be greater than one minute, and no more than one minute should be stuck in it.

第二个、怎么开通中视频计划

Second, how to open the Chinese video plan

很多小伙伴就听了一些课之后，就赶紧到头条上面注册，倒腾一通之后，发现自己的账号怎么都没办法注册，其实很简单，现在注册确实比较难，但如果通过西瓜创作的电脑客户端注册的，还是非常简单。

After listening to some lessons, many young friends quickly registered on the headlines. After rummaging, they found that their account couldn't be registered at all. In fact, it's very simple. It's really difficult to register now, but if you register through a computer client created by Watermelon, it's still very simple.

头条跟西瓜其实是共用一个账户，所以西瓜注册完了之后，就默认头条开通了，这是注册账号，开通中视频计划官方有两个要求，发布三条原创作品，加起来播放量达到一万七以上，才能够申请中视频计划，达到这个门槛之后，就可以在西瓜后台申请了，隔天就能开通。

"Headlines and watermelons actually share a common account, so once watermelons have registered, they will be opened by default. This is a registered account. The official requirement for opening the China Video Program is to publish three original works, with a combined playback volume of more than 17, 000, before they can apply for the China Video Program. After reaching this threshold, they can apply in the watermelons background and be opened the next day.".

第三个、中视频避坑指南

The third, medium video pit avoidance guide

1、直接在三个平台同步发布作品，虽然说同步发布作品会有三份收益，但做过的人都知道，中视频主要还是吃西瓜和头条收益，某音收益其实并不多，万次播放也就几块钱甚至五毛钱，而同样的作品放在头条，万次播放能有四、五十，一百二、三。

1. "Directly publishing works synchronously on three platforms, although it is said that there will be three benefits when publishing works simultaneously, everyone who has done so knows that the main benefits of medium video are eating watermelon and headlines. The benefits of a certain sound are actually not very large, and a few yuan or even 50 cents per million plays. However, if the same works are placed on the headlines, there can be four, fifty, one hundred, two, and three for ten thousand plays.".

作品同步到某音播放量很低，因为视频只要有推广挂件，都会被系统算法默认为营销视频，所以前期起号阶段千万不要图省事，而是三个平台分开单独发布，等账号打上标签之后，被推荐流量就会很大，这个时候你再去选择同步就没问题了。

"The amount of playback of works synced to a certain sound is very low, because as long as there are promotional widgets for videos, they will be defaulted to marketing videos by the system algorithm. Therefore, in the early registration stage, it is important not to try to save time. Instead, the three platforms will be released separately. After the account is labeled, the recommended traffic will be large. At this time, you can choose to sync again and there will be no problem.".

2、发布视频的时候一定要横屏，都知道某音其实是竖版的，西瓜和头条是横屏的，但如果作为中视频计划操作的话，就必须发布横屏，在西瓜发布的时候同步到某音，就可以在某音上播放横版视频，会出现全屏播放按钮，用户可以把手机横过来播放。

2. When publishing a video, it is important to have a horizontal screen. We all know that a certain sound is actually a vertical version, while watermelons and headlines are horizontal screens. However, if you plan to operate as a medium video, you must publish a horizontal screen. When the watermelons are released, you can sync to a certain sound, and then play the horizontal version of the video on a certain sound. A full screen play button will appear, allowing users to play the phone horizontally.

3、内容适度，在画面中要避免出现低俗的场景，不管发视频是通过混剪的还是你自己原创的，这点一定要注意，要注意着装，包括拍摄背景上挂了一张图片，图片着装也要注意，不要太过于暴露。

3. The content should be moderate, and vulgar scenes should be avoided in the screen, regardless of whether the video is posted through mixed cutting or your own original creation. It is important to pay attention to the clothing, including hanging a picture on the shooting background. The clothing of the picture should also be careful not to be too revealing.

4、效益，某音效益比较低，万次播放只有2-8左右，但西瓜万次播放能够达到几十，高的话甚至可以上百，但是某音胜在量大，播放量会比西瓜那边要高，所以重心前期是西瓜，后期重心偏重于某音。

4. Benefit: The benefit of a certain sound is relatively low, with only about 2-8 times played per 10000 times. However, watermelon can reach tens of thousands of times played per 10000 times, or even hundreds of times played per 10000 times. However, a certain sound wins over a large volume, and the playback volume will be higher than that of watermelon. Therefore, the focus is on watermelon in the early stage, and the focus is on a certain sound in the later stage.

5、思维转换，前期重点是放在西瓜，但是很多人还用某音思维去做，某音是沉浸式的浏览模式，而头条和西瓜则是信息流模式，简单的讲就是在头条和西瓜上，

5. In the early stage of thinking transformation, the focus was on watermelon, but many people still use a certain sound of thinking to do it. A certain sound is an immersive browsing mode, while headlines and watermelons are information flow modes, which is simply on headlines and watermelons,

用户首先看到的是作品标题和封面，只有用户对封面感兴趣，点击进去之后才会计算播放量，五秒完播率并没有那么重要，而是更加侧重于作品标题和封面的点击率。

The first thing users see is the title and cover of the work. Only users who are interested in the cover can calculate the playback volume after clicking in. The five second playback rate is not so important, but rather focuses more on the click rate of the title and cover of the work.

封面：只要把作品中最精彩的瞬间截取出来，加上几个大字的醒目标题就可以。

Cover: Just capture the most exciting moments in the work and add a few bold headlines.

标题：能否在第一时间引起观众的好奇心和兴趣，这是决定作品能否被用户点击打开最核心的因素。

Title: Whether it can arouse the curiosity and interest of the audience in the first place is the core factor determining whether a work can be clicked and opened by users.

标题怎么能抓住观众眼球，让你的作品获取更多的播放量，起标题公式，第一段首先交代主题，第二段则是交代关系，制造冲突，第三段呢，就是放大并引导点击，就是三段式标题写法，主题+槽点+悬念，

How can a title capture the audience's attention and allow your work to gain more playback? Starting with a title formula, the first paragraph first explains the theme, the second paragraph explains the relationship, creating conflicts, and the third paragraph is to enlarge and guide the click, which is a three-paragraph title writing method, namely, theme+slot+suspense,

比如：“重视频一夜爆600万播放，博主却不高兴，原因让人无法相信“，第一句讲内容是关于中视频爆播放，第二句就是槽点，引起大家好奇心，把悬念抛出来，原因让人无法相信，到底是什么原因，这就是极大的悬念，三段式的标题让人更有欲望进去观看。

For example, "Heavy videos have exploded by 6 million players overnight, but bloggers are not happy for reasons that people can't believe." The first sentence is about medium videos, and the second sentence is about slot points, which arouse curiosity and throw out the suspense. The reason is that people can't believe what the reason is. This is the great suspense. The three-paragraph title makes people more eager to go in and watch.