无畏·小红书商家爆单锦囊,掌握小红书各大规则,快速精准抢占行业和市场
Fearless · Little Red Bookseller, with a strong track record, grasps the rules of Little Red Book, quickly and accurately seizes the industry and market
自带“种草”属性的小红书平台+高质量女性用户为你的企业开僻一条新的掘金路径
The Xiaohongshu platform with its own "grass planting" attribute+high-quality female users open a new gold mining path for your enterprise
课程收益:
Program Benefits:
电商最后的流量洼地小红书,2023年即将迎来大爆发,这套课程直接帮您开辟新的变现渠道
Xiaohongshu, the last flow of e-commerce, is about to explode in 2023. This set of courses will directly help you open up new cash flow channels
全面布局小红书,掌握“企业号、达人号、素人号、引流号、工具号”五个账号类型的矩阵搭建
Comprehensively layout Xiaohongshu and master the matrix construction of five account types: "Enterprise ID, Talent ID, Su Ren ID, Drainage ID, and Tool ID"
掌握小红书各大规则,快速精准抢占行业和市场
Master the major rules of Xiaohongshu, quickly and accurately seize the industry and market
内容发了很多,拍的很用心,但就是不火,课程帮你节省试错成本,快速玩转精准流量
A lot of content has been posted, and the filming is very careful, but it's just not hot. The course helps you save trial and error costs and quickly play with accurate traffic
拆解三大平台(薯店、私域、淘宝)的高转化的变现之路
Disassemble the high conversion realization path of the three major platforms (Potato Store, Private Domain, and Taobao)
0-1的运营策略,从团队搭建、产品筛选、新号起号、平台规则、账号矩阵布局、内容搭建,流量转化;五大模块进行详细的拆解,为您的变现之路保驾护航
0-1 operation strategy, including team building, product screening, new account numbering, platform rules, account matrix layout, content building, and traffic conversion; Disassemble the five modules in detail to protect your realization path
课程大纲:
Course Outline:
准备篇»»
Preparation
一、产品布局,利用小红书的爆款思维优化产品布局
1、 Product layout: optimize the product layout using Xiaohongshu's blockbuster thinking
二、工作分配团队搭建,从0-1组建小红书运营团队
2、 Build a work assignment team and establish a Xiaohongshu operation team from 0-1
三、硬件准备,小红书运营所需的全套设备清单
3、 Hardware preparation, complete equipment list required for Xiaohongshu operation
四、账号权重+内容+付费,新号快速起号的3个策略
4、 Three strategies for account weight+content+payment, and rapid registration of new accounts
五、矩阵号素材的批量使用
5、 Batch use of matrix number materials
布局篇»»
Layout
一、5个账号类型的矩阵搭建
1、 Matrix construction of 5 account types
二、流量的中转及承接,小红书企业号的运营策略
2、 Transfer and acceptance of traffic, and operation strategy of Xiaohongshu Enterprise
三、产品种草及流量转化,小红书达人号的运营逻辑
3、 Product grass planting and flow conversion, and the operational logic of the Xiaohongshu Darren
四、高效投产比玩法,素人号爆文笔记的批量产出
4、 Efficient production comparison method, mass production of Suren explosive note
五、流量的承接及转化,引流号和工具号的搭配使用
5、 Acceptance and conversion of flow, matching of drainage number and tool number
规则篇»»
Rules
一、漏斗理论,掌握小红书推荐算法,提高笔记热门几率
1、 Funnel theory, master the algorithm for recommending small red books, and improve the probability of popular notes
二、搜索排名,做好小红书的关键词排名,布局精准搜索流量
2、 Search ranking, do a good job of keyword ranking for Xiaohongshu, and layout accurate search traffic
三、限流的分类及判断,针对问题解决问题,提高运营效率
3、 Classification and judgment of current limit, solving problems and improving operational efficiency
四、限流违规,8个新手常犯的违规行为分析,摆脱限流违规
4、 Analysis of 8 common violations committed by novices to overcome current restriction violations
五、正确、有效、安全的小红书私域导流方式
5、 Correct, effective, and safe private domain diversion method for Xiaohongshu
运营篇»»
Operations
一、能赚钱的账号来自好的策划,账号定位策划
1、 Money making accounts come from good planning, account positioning planning
二、8个关键词布局,帮你玩转小红书精准流量
2、 Layout of 8 keywords to help you play with accurate traffic of Little Red Book
三、提高笔记点击率的7个万能标题公式
3、 Seven Universal Title Formulas for Improving the Clickthrough Rate of Notes
四、排版、色彩、字体3要素打造小红书的吸睛封面
4、 Three elements of typesetting, color, and font create an eye-catching cover for small red books
五、藏版,一写就爆的品牌方选题模板
5、 Tibetan version, a popular brand selection template
转化篇»»
Transformation
一、薯店转化,小红书站内成交的打法
1、 Conversion of Potato Store and Trading Method in Xiaohongshu Station
二、私域转化,私域的运营布局及诱饵设计
2、 Private domain transformation, private domain operation layout and bait design
三、淘宝转化,淘宝第三方平台的转化及注意事项
3、 Taobao transformation, transformation of third-party Taobao platforms, and precautions
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