都知道快递代下下项目怎么做,但是很多人却不知道快递CPS项目如何精准获取客户的,怎么找快递平台合作,有了自己的快递下单小程序之后,
"We all know how to do express delivery on behalf of the next project, but many people do not know how to accurately obtain customers for the express CPS project, how to find express platform cooperation, and after having their own express delivery ordering applet,",
就需要绞尽脑汁的去推广自家平台了,去获取精准流量了,快递代发CPS玩法持续变现的平台在之前的文章给大家分享过,可以去找一下。
We need to rack our brains to promote our own platform and obtain accurate traffic. The platform for continuous realization of CPS game methods through express delivery has been shared with everyone in the previous article, so we can find it.
快递流量的获取目前分为三种模式,电商平台售卖代下单服务、评论截留获客、内容运营获客,电商平台售卖代下单服务、评论截留获客也在前面的文章里讲解过,
There are currently three modes for obtaining express traffic: e-commerce platform sales agent ordering service, comment interception and content operation, e-commerce platform sales agent ordering service, comment interception and customer acquisition, which have also been explained in the previous article,
今天就说一下内容运营获客,所谓的内容运营就是制作跟快递相关的图文或者视频内容,去公域平台引流获客。
Today, let's talk about content operation to attract customers. The so-called content operation is to create graphic or video content related to express delivery, and go to public domain platforms to attract customers.
内容运营又可以细分成图文玩法、视频混剪、真人仿拍、特效视频、线上团队这五种玩法。
Content operations can also be subdivided into five types of gameplay: graphic and text gameplay, video mixing and cutting, live action filming, special effects videos, and online teams.
第一种、图文玩法
The first type, graphics and text playing method
制作快递冷知识,怎么寄快递最便宜之类的图文素材,批量分发到某红书短视频平台,然后在评论区引导客户找你的寄件平台,这些图文模板可以去创客贴网站制作,模板都是现成的。
Produce cold knowledge about express delivery, how to send the cheapest graphic and textual materials for express delivery, distribute them in batch to a red book short video platform, and then guide customers to find your delivery platform in the comments area. These graphic and textual templates can be produced on the Maker Post website, and they are all ready-made.
第二种、混剪
Second type, mixed shear
某红书里寄快递的讲解视频,直接看案例,这种就是混剪了小红书里那些博主一部分的视频跟原声,再穿插其他的寄快递的视频素材做成的完整视频,发表到短视频平台获客,简单粗暴还有效。
The explanation video of a courier service in a red book can be viewed directly as a case study. This is a complete video made by mixing some of the videos and soundtracks from bloggers in the small red book, interspersed with other courier service video materials, and published on a short video platform to attract customers. It is simple, crude, and effective.
第三种、真人仿拍
The third type, real person imitation
就是自己真人出镜去仿拍那些快递高赞的视频内容,比如网红推荐快递视频,新图投广告视频,我建议去某宝买一件快递员衣服,做一个快递人设,去拍摄寄快递的视频素材,这样会更容易获取精准流量。
It's about taking photos of yourself to emulate the content of videos that express high praise, such as online celebrity recommended delivery videos, and new image advertising videos. I suggest buying a courier dress from a certain treasure, creating a courier setup, and shooting video materials for delivery, which will make it easier to obtain accurate traffic.
第四种、特效视频
Fourth, special effect video
这种平台自带的西瓜、大土豆、大猪头特效视频大家都刷到过,这种特效视频播放量还挺高的,所以用这种特效视频制作一些配音,根据快递等知识的素材批量发表到平台,同样可以获取精准流量。
Everyone has browsed the watermelon, big potato, and big pig head special effects videos that come with this platform, and the playback volume of this kind of special effects video is quite high. Therefore, using this kind of special effects video to create some dubbing, and publishing them to the platform in batches based on knowledge such as express delivery, can also obtain accurate streaming.
第五种、线上团队帮发
Fifth, online team help
意思就是自己在线上招募一批人,以学生为主,把以上四种玩法交给他们,让他们帮你去发,再设置奖励机制,
It means recruiting a group of people online, mainly students. Give them the above four games, ask them to help you distribute them, and then set up a reward mechanism,
比如发出一个视频给多少工钱,发布的视频点赞数到100又奖励多少,用线上团队去扩大你的流量,这种玩法的成本其实比你想象的要低,
For example, the cost of sending out a video is lower than you think, and the rewards for posting a video with a number of likes reach 100. Using an online team to expand your traffic is actually lower than you think,
以上就是五种,关于快递CPS代驾项目的获客玩法,希望对你们有一些启发,
The above are five ways to win customers for the express CPS valet project. I hope they can enlighten you,
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