1688诚信通运营精英班，17节课让新手快速掌握阿里巴巴诚信通店铺运营

1688诚信通运营精英班，17节课让新手快速掌握阿里巴巴诚信通店铺运营

1688 Chengxin Tong Operation Elite Class, 17 classes for novices to quickly master Alibaba Chengxin Tong store operation

课程大纲

Course Outline

共17大课时

17 class hours in total

第一章：如何在1688上选择自己的电商赛道

Chapter 1: How to choose your own e-commerce circuit on 1688

01.1688店铺5大成长模型

01.1688 Five growth models for stores

02.店铺持续提升5大法宝

02. Five magic weapons for continuous improvement of the store

03.电商6大模块，为企业护航

03. Six major e-commerce modules to escort enterprises

第二章：夯实店铺基础建设

Chapter 2: Tamping the Basic Construction of Stores

04.新版后台功能解析及服务市场工具运用

04. Background function analysis and service market tool application of the new version

05.高品质商品信息发布技巧

05. Tips for releasing high-quality product information

06.新品破零的N个方法

06. N methods for breaking zero for new products

07.快速打造新店商品竞争力

07. Quickly build the competitiveness of new store products

第三章：168店铺定位技巧

Chapter 3: 168 Store Positioning Skills

08.通过企业定位梳理出自己的产品、服务和企业优势

08. Identify your own products, services, and enterprise advantages through enterprise positioning

09.通过产品定位将店铺产品分层管理

09. Hierarchical management of store products through product positioning

10.通过客户定位分析出店铺的核心客户群体特征，并做客户国像

10. Analyze the core customer group characteristics of the store through customer positioning, and create a national image of the customer

11.通过推广定位，制定出现阶段店铺推广方向

11. Develop the direction of store promotion in the emerging stage through promotion positioning

第四章：1688店铺五大选品技巧

Chapter 4: 1688 Shop Five Selection Techniques

12.如何通过生意参谋选品

12. How to select products through business consulting

13.如何通过横向数据选品

13. How to select horizontal data

14.如何通过第三方平台选品

14. How to select products through third-party platforms

15如何通过关缝词选品

15 How to select words through closing seam

16如何通过生意商机品选品

How to select products through business opportunities

第五章：超越同行的主图设计

Chapter 5: Master Graphic Design Beyond Its peers

17.揭秘影响主图点击10个因素

17. Uncover 10 Factors Affecting the Main Image Click

18.设计高于行业点击20%主图技巧

18. Design is 20% higher than the industry Click on the main graphic skills

19.五张主图差异化排版

19. Differential layout of five main images

20.如何换主图不降权

20. How to change the main diagram without reducing the weight

第六章：商品订价策略

Chapter 6: Commodity Pricing Strategies

21.商品N种定价技巧

21. N pricing techniques for products

22.通过数据分析竞争对手的定价逻辑

22. Analyzing competitors' pricing logic through data

第七章：把视觉变成金牌业务员

Chapter 7: Turning Vision into a Gold Medal Salesperson

23.成为客户采购时选择产品的标准的详情页设计

23. Detail page design that becomes the standard for customers to choose products when purchasing

24.用推销员的思维设计不同店铺（定制，分销，跨境批发详情页）

24. Using the thinking of a salesperson to design different stores (customization, distribution, cross-border wholesale details page)

25.检测视觉效果的数据揭秘

25. Data Disclosure for Detecting Visual Effects

第八章：数据化搜索排名技巧-获取自然免费流量

Chapter 8: Data-based Search Ranking Techniques - Get Natural Free Traffic

26.搜索排名的6大维度

26. Six Dimensions of Search Ranking

27.借助竞争对手提升流量

27. Increase traffic with competitors

28.无线流量提升技巧

28. Wireless Traffic Enhancement Techniques

29.商品降权后处理技巧

29. Post-processing Techniques for Commodity Reduction

第九章：三步让定制流量增长1倍

Chapter 9: Three Steps to Double Custom Traffic

30.工厂型如何获取OEM，轻定制客户

30. How to obtain OEM and light customization customers for factory models

31.如何提升找工厂排名

31. How to improve the ranking of factory search

32.找工厂数据检测

32. Factory data detection

第十章：自带流量的标题设计技巧-上

Chapter 10: Tips for Designing Your Own Traffic Title - Part 1

33.如何结合平台数据抓取模型，设计优质标题

33. How to design high-quality titles based on platform data capture models

34搜索词分析及运用

Analysis and application of search terms

第十一章：自带流量的标题设计技巧-下

Chapter 11: Tips for Designing Your Own Traffic Title - Part 2

35.标题在属性/详情中的运用技巧

35. Tips for using titles in attributes/details

36.不同阶段产品标题优化技巧

36. Optimization Techniques for Product Titles at Different Stages

第十二章：数字营销应用技巧-上

Chapter 12: Digital Marketing Application Skills - Part 1

37.数字营销产品和功能解析

37. Analysis of digital marketing products and functions

38.数字营销推广运用

38. Digital marketing promotion and application

第十三章：数字营销应用技巧-下

Chapter 13: Digital Marketing Application Skills - Part 2

39.如何提升推广效率

39. How to improve promotion efficiency

40.数字营销报表数据分析

40. Digital Marketing Report Data Analysis

第十四章：15天打造金牌客服

Chapter 14: Creating Gold Medal Customer Service in 15 Days

41.客服必需学习的平台规则及工作流程

41. Platform rules and workflow that customer service must learn

42.客服培训技巧

42. Customer service training skills

43.客服主动挖据新客户销售技巧

43. Sales skills for customer service to proactively tap new customers

44.老客户营销技巧

44. Old Customer Marketing Skills

45.新手防骗技巧

45. Beginner Fraud Prevention Techniques

第十五章：爆款打造四部曲-上

Chapter 15: Four Stories of Making Popular Models - Part 1

46.1688数据化选款

46.1688 Data Selection

47.1688数据化测款

47.1688 Data measurement

第十六章：爆款打造四部曲-下

Chapter 16: Four Stories of Making Popular Style - Part 2

48.爆款推爆流程

48. Explosion promotion process

49.爆款维护技巧

49. Maintenance tips for hot money

第十七章：数据分析-心中有数，运营不难

Chapter 17: Data Analysis - Knowing Your Own Data, Not Difficult to Operate

50.生意参谋功能解析

50. Analysis of Business Counselor Function

51.全店流量布局分析，提升流量

51. Store wide traffic layout analysis to improve traffic

52.数据统计及分析工具运用

52. Application of data statistics and analysis tools