闲鱼315大批卖家账号违规或限流，平台重点整顿方向，无偿分享给你

又将迎来一年一度的315，今年的315，咸鱼是下定决心要净化市场了，流量也是极度的不稳定，很多卖家之前的违规操作被扒出来秋后算账，负面数据多的店铺更是直接限流。

The annual 315 will come again. This year's 315, salted fish is determined to purify the market. The flow is also extremely unstable. Many sellers' previous illegal operations are picked up and settled later in the autumn. Stores with more negative data are directly restricted.

这次整顿已经有越来越多的卖家被波及，经过这几天的沟通交流，我们梳理总结出了平台重点整顿方向，无偿分享给大家。

More and more sellers have been involved in this rectification. After several days of communication and exchange, we have sorted out and summarized the key rectification directions of the platform and shared them with you free of charge.

第一个、无货源代发

First, no source of goods

首当其冲的是无货源代发，尤其是通过多多代发的卖家，客户收到短信或者面单上带了多多字样，买家发现后一旦投诉你，你的链接会被立即下架，想长久发展，就一定要找到一个能给你长久供货的上家。

The first thing to bear is that there is no source of goods. Especially for the sellers who send goods through Duoduo, the customer receives a message or carries Duoduo words on the face sheet. Once the buyer complains about you, your link will be immediately removed from the shelf. If you want to develop for a long time, you must find a seller who can supply you for a long time.

第二个、打击批量注册和转世账号

Second, crack down on batch registration and reincarnation accounts

很多卖家注册新号会弹出这条违规提示注册环境和使用环境风险，这是因为你的设备、网络或者基站下频繁或者大量注册导致的，需要要注意的是，频繁注销在注册会被判定转世账号也会触发同样的违规。

Many sellers will pop up this violation prompt to indicate the registration environment and use environment risk when registering a new number. This is caused by frequent or large number of registrations under your device, network or base station. It should be noted that frequent logout will be judged after registration and reincarnation account will also trigger the same violation.

第三个、夸大描述

Third, exaggerated description

整顿夸大描述，很多卖家为了更快的卖出商品，往往会扩大描述，很多卖家之前的交易被扒出来下达违规，就是平台对此类行为的警告，后续一定要规范自己的行为。

Rectify the exaggerated description. Many sellers tend to expand the description in order to sell goods faster. Many sellers' previous transactions have been uncovered and issued violations, which is the platform's warning of such behavior. We must regulate our own behavior in the future.

第四个、大力整治售价

Fourth, vigorously regulate the selling price

目前针对的不仅仅是贴牌货，翻新货也被纳入了售价，像手机、显示器、组装电脑和有翻新嫌疑的都会下大违规，这种行业投诉率太高，平台宁肯错杀100，不可放过一个。

At present, not only OEM products are targeted, but also refurbished products are included in the price. For example, mobile phones, monitors, assembled computers and those suspected of refurbishment will make major violations. The industry complaint rate is too high. The platform would rather kill 100 by mistake than let one go.

第五个、打击低价引流

Fifth, crack down on low price diversion

很多行业的卖家为了吸引顾客咨询会标虚假，这种行为严重影响竞争秩序，平台查到后会直接下达风险商品违规，如果必须要标低价，可以在商品中加入一个与标价相符的实际规格，

In order to attract customers, sellers in many industries consult about the fake logo, which seriously affects the competition order. After the platform finds out, it will directly issue the violation of risk goods. If it is necessary to bid a low price, it can add an actual specification in line with the bid price,

比如：全新的沙发卖价为1000，你想标到500，可以在文案中标注五成新的沙发500，这样就可以避免此类违规。

For example, if you want to mark a brand new sofa with a price of 1000, you can mark a 50% new sofa with 500 in the copy, so as to avoid such violations.

第六个、打击同质化商品

Sixth, crack down on homogeneous commodities

近段时间，你去搜索任意一件产品，会发现同样图文的商品几乎是没有了，这是因为平台在整治图文相似的产品，如果顾客搜索任意产品，映入眼帘的全是图文一样的，买家会瞬间丧失逛下去的欲望，平台是不会允许这种情况发生的。

In recent years, when you search for any product, you will find that there are almost no products with the same graphics and text. This is because the platform is renovating products with similar graphics and text. If customers search for any product, they will see the same graphics and text, and the buyer will lose the desire to go shopping in a flash. The platform will not allow this to happen.

用户在平台停留时间越长，平台的商网价值才会越大。近段时间一定要自己去找图文，避免和同行相似度太高，315过后电商流量的上升期就会到来，同时平台也在借315之事来整顿这些乱象。

The longer the user stays on the platform, the greater the value of the platform's commercial network will be. In the near future, we must look for pictures and texts by ourselves to avoid too high similarity with peers. After 315, the rising period of e-commerce traffic will come. At the same time, the platform is also taking advantage of 315 to rectify these chaos.

如果你有以上几种违规行为，一定要立刻停止，不要因为一时的流量捡了芝麻丢了西瓜。

If you have any of the above violations, you must stop immediately. Don't lose your watermelon because of the temporary traffic.