今天分享一下自媒体情感领域账号如何去运营,只需要做好三个步骤就可以。
Today, I want to share how to operate an account in the emotional field of We-media. It only needs three steps.
第一个、项目介绍
First, project introduction
情感领域是自媒体行业中门槛相对比较低的领域,很多人刚开始做自媒体都是会选择情感领域操作,因为情感领域的题材比较广泛,亲情、爱情、友情等等,都是可以写,对于创作者来说,写一篇情感文是比较简单的,新手或者老手都会去选择情感领域生根。
The emotional field is a relatively low threshold area in the we-media industry. Many people will choose to operate in the emotional field when they start to do we-media, because the subjects in the emotional field are relatively broad, such as family, love, friendship, etc., which can be written. For creators, writing an emotional article is relatively simple, and novices or veterans will choose to take root in the emotional field.
第二个、平台选择
Second, platform selection
公众号、某家号,某条号等平台是比较适合做情感领域的那特别是公众号,大家应该都有发现,情感公众号最多,公众号传播的核心也比较大,而且它的闭环型传播更容易引起共鸣,可以着重考虑这三个平台,
The official account, a family account, an article account and other platforms are more suitable for the emotional field, especially the official account. We should all find that the emotional official account is the largest, the core of official account communication is relatively large, and its closed-loop communication is more likely to resonate, so we can re consider these three platforms,
情感领域比较宽泛,恋爱话题、婚姻话题、家庭生活话题、亲子话题、励志话题、明星话题通通囊括在内,都是可以在情感里面去写的,其中男女情感文一直很受大众欢迎。
The field of emotion is relatively broad, including love topics, marriage topics, family life topics, parent-child topics, inspirational topics, and star topics, which can be written in emotion. Among them, male and female emotional articles have always been popular with the public.
尤其是女性读者很喜欢看此类的文章,女性大多是向往美好的爱情,那希望看一些文章啊,去满足自己这种向往,去得到一种愉悦感,女性都比较敏感,
In particular, female readers like to read such articles. Most of them yearn for beautiful love. They hope to read some articles to satisfy their yearnings and get a sense of pleasure. Women are sensitive,
在两性相处中受到了委屈,存在的不满,希望我们替自己发声,从而宣泄自己的情绪,我们可以去创造两性情感方面的内容,如果对其他情感话题比较感兴趣,或者擅长就可以写这方面的内容。
We are aggrieved and dissatisfied in the relationship between the two sexes. We hope that we can speak for ourselves and vent our emotions. We can create content on the emotional aspects of the two sexes. If we are interested in other emotional topics or are good at it, we can write this content.
第三个、如何操作
Third, how to operate
1、账号准备
1. Account preparation
头像:某度搜索高清图片
Avatar: search for high-definition pictures
名字:昵称+领域
Name: nickname+domain
简介:可以参考同行,设置3-4行就可以
Introduction: You can refer to your peers and set 3-4 lines
养号:随意刷内容20-30分钟
Maintenance number: brush the content randomly for 20-30 minutes
第三个、爆文条件
Third, explosive conditions
无论是写哪方面情感文章,想要打造出一篇情感类爆文,都需要满足以下几点,只要把五点其中里面一、两点抓住,把它做好,文章就会很容易爆。
No matter what kind of emotional article you write, if you want to create an emotional explosive article, you need to meet the following points. As long as you grasp one or two of the five points and do it well, the article will be easy to explode.
1、标题要吸引人
1. The title should be attractive
2、开头设置悬念,引发读者感兴趣
2. Set suspense at the beginning to arouse readers' interest
3、故事跌宕起伏,代入感十足
3. The story is full of ups and downs
4、语句精炼,表达清晰清楚,情节流畅
4. The sentence is concise, the expression is clear, and the plot is smooth
5、与读者产生共鸣
5. Resonate with readers
第四个、寻找素材
Fourth, find material
情感内容很容易造成同质化,所以我们也经常会看到情感领域,运营者输出的内容大部分都是大同小异,往往得不到用户青睐,情感领域虽然很热门,但是没有抓住核心运营关键的也是徒劳,下面介绍来几个素材来源。
Emotional content is easy to cause homogenization, so we often see that in the emotional field, most of the content output by operators are similar and often not favored by users. Although the emotional field is very popular, it is also futile to fail to grasp the core operation key. Here are some material sources.
1、各大自媒体平台,在各大自媒体平台上有很多相同领域的作者,可以去关注他们找创造灵感,然后结合自己观点,创造出的内容也会很吸引读者。
1. There are many authors in the same field on all major we-media platforms. You can follow them to find creative inspiration, and then combine your own ideas to create content that will also attract readers.
2、生活,素材源于生活,在生活中的点滴来当做素材,比如写婆媳关系、婚姻关系、家庭孩子教育等问题,生活家庭普遍存在,都可以拿来当做素材用,这样更能够增加读者的代入感,从而引发评论,素材选择好,文章更容易火起来。
2. Life, material comes from life, and every bit of life can be used as material, such as writing about mother-in-law and daughter-in-law relationship, marriage relationship, family and child education, and so on. Life and family are common, and can be used as material, which can increase the sense of substitution of readers, thus triggering comments. If the material is well selected, the article is easier to catch fire.
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