拍照是为了留念,照片可以留存很久,“照片书”的市场由此打开。我记得在大学的时候,就已经有人在操作这个项目,现在后知后觉发现这个项目,依旧发现很多人通过这个项目赚钱。
Photographs are taken as a souvenir. Photos can be kept for a long time, thus opening the market of "photo books". I remember that when I was in college, someone was already operating this project. Now I found this project after I knew it, and still find that many people make money through this project.
目前这个玩法主要是通过直播的形式进行裂变,在直播间摆放很多案例作品,让你跟着自己的喜好下单,下单后对方帮你制作“照片书”,一份照片书的价格从40-200元不等,喜欢拍照留存照片的伙伴,我想基本上都会付费试一试看看效果如何。
At present, this game is mainly split through live broadcast. A lot of case works are placed in the live broadcast room so that you can place an order according to your own preferences. After placing an order, the other party will help you make a "photo book". The price of a photo book varies from 40 to 200 yuan. Partners who like to take photos and keep photos will basically pay to try and see how the effect is.
除此之外,很多小两口追求浪漫,也会他们的照片制作成一本书,通过礼物的形式送给对方。也有很多准妈妈,会从胎儿开始到成长的照片进行组合,然后制作出来以此留念。也有迟暮的老人,子女为了让他们开心,将他们平时的一些随拍制作照片书送给他们。等等等等,足以说明项目的可信性,所以这个项目的成交不用担心,制作高清的话复购还不少。
In addition, many couples pursue romance, and also make their photos into a book and give them to each other in the form of gifts. There are also many expectant mothers who will combine the pictures from the beginning to the growth of the fetus and then make them as a souvenir. There are also elderly people in the twilight. In order to make them happy, their children give them some of their usual photo books. Wait, wait, etc., which is enough to show the credibility of the project, so there is no need to worry about the transaction of this project. There are still many re-purchases in the case of high-definition production.
这是刷直播间的时候看见的,截止到两点多他们代发货930,我进入的时候直播间十来个人,就有两三个购买了。也是碰巧,我刚截图的时候看见主播刚放出来,让直播间的游客不用担心质量,他们今天要发多少货。按照他们最低价39元一单,930*39=36270。这还只是下午的数据,还有今天晚上这么长的时间,他们一天最少也有5W,除去成本分成之类的,留存2W肯定是有的。
This is what I saw when I swiped the live broadcast room. As of two o'clock, they delivered 930 on behalf of me. When I entered the live broadcast room, there were two or three people who bought it. It is also a coincidence that when I just took a screenshot, I saw that the anchor had just released it, so that the tourists in the live broadcast room did not have to worry about the quality, and how many goods they would ship today. According to their lowest price of 39 yuan, 930 * 39=36270. This is only the data in the afternoon, and for such a long time this evening, they have at least 5W a day. Besides cost sharing, there must be 2W left.
七百多个作品,相对于抖音来说这个数量并不多,还有另外一个账号,他的作品只有四百多一点,销量也是几万。从置顶处可以看见,五十多万的粉丝销量十多万,一年几十万肯定是有的。值得一提的是,这个项目不需要真人出镜,你只需要说明你是干嘛的,照片高不高清,摆放一些案例即可。
There are more than 700 works, which is not much compared with Tiktok. There is another account. His works are only a little more than 400, and the sales volume is tens of thousands. From the top, we can see that there are more than 500000 fans selling more than 100000, and there must be hundreds of thousands of fans a year. It is worth mentioning that this project does not need a real person to appear on the camera. You just need to explain what you are doing, whether the photo is high or not, and put some cases.
逆向思维:去小红书搜索、淘宝搜索,看下对于作品的需求量是如何。
Reverse thinking: go to Xiaohongshu search and Taobao search to see how much demand for works is.
我在小红书搜索全都是需要的,很多作品都是大火,并且小红书看游客留言的价格成本比抖音更高。如果你感兴趣,不妨可以测试一下,至于打印的问题,前期你随便找一个店铺跟老板谈一下,就可以搞定。甚至于你前面30单不赚钱,老板说打印多少钱就多少钱,你流量起来了那个时候是他需要留住你,就可以慢慢谈打印价格的问题。
I need to search all the works in Little Red Book. Many works are in fire. And the price cost of reading tourists' messages in Little Red Book is higher than that of Tiktok. If you are interested, you can test it. As for the printing problem, you can find a shop to talk with the boss in the early stage, and you can solve it. Even if you don't make money on the first 30 orders, the boss says you can pay as much as you want to print. When you flow, he needs to keep you, so he can talk about the printing price slowly.
说简单点,你就是一位中间商,客户给你照片,你找人排版,排版布局去打印就搞定。
To put it simply, you are a middleman. If the customer gives you a photo, you can find someone to set it up and print it.
话说回来,如果是个人的话,找一个软件可以在家自己做“翻翻”,里面模板、设计都可以直接套入,你喜欢啥设计就采用那一套,然后直接套入你的照片就搞定。
In other words, if you are an individual, you can find a software to do "flipping" at home. The template and design can be directly inserted. You can use that set of design as you like, and then directly insert your photos.
好了,今天的分享就到此结束。
Well, that's the end of today's sharing.
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