餐饮品牌成为自带流量品牌，让你一年100家的方法，打造成为年轻人“社交属性”的餐饮品牌

餐饮品牌成为自带流量品牌，让你一年100家的方法，打造成为年轻人“社交属性”的餐饮品牌

Food and beverage brands become their own traffic brands, making you 100 restaurants a year, and creating a food and beverage brand with "social attributes" for young people

1什么是餐饮的定位及商业模式。

1 What is the positioning and business model of catering.

2真实案例讲解,如何搭建年轻人喜欢的品牌文化。

2 Real cases explain how to build a brand culture that young people like.

3新老品牌如何建立完整的品牌体系。

3. How to establish a complete brand system for new and old brands.

4如何建立可迅速复制的品牌资本模型。

4. How to establish a brand capital model that can be quickly replicated.

5如何打造年轻化的餐饮品牌

5 How to build a young catering brand

6如何建立品牌的爆品,学会底层逻辑,套用模式

6. How to build brand explosives, learn the underlying logic and apply the model

7超过30个案例精细讲解。

7 More than 30 cases were explained in detail.

课程大纲梳理

Course outline sorting

10年实战经验浓缩的课程大纲。

A curriculum with 10 years of practical experience.

20节课程，30+孵化案例。

20 courses, 30+incubation cases.

第一章：到底怎么打造（升级）餐饮品牌

Chapter 1: How to build (upgrade) catering brands

第一节：餐饮如何从定位上先发制人。

Section I: How to preempt the positioning of catering.

第二节：如何起一个自带传播的品牌名称

Section 2: How to create a brand name with its own communication

第三节：爆品打造的10大方法。

Section 3: 10 ways to create explosives.

第四节：到底什么才是年轻化的餐饮品牌

Section 4: What is a young catering brand

第五节：什么才是90后能主动传播的餐饮品牌

Section 5: What is the catering brand that the post-90s can actively spread

第六节：区域化的本土品牌如何走向全国

Section 6: How to develop regional local brands nationwide

第七节：如何提升用餐体验，制造惊喜让消费者记住你。

Section 7: How to improve the dining experience and create surprises for consumers to remember you.

第八节：菜单到底该怎么设计?

Section 8: How to design the menu?

第九节：如何用一句话让你的菜品卖的更贵？

Section 9: How to use one sentence to make your dishes more expensive?

第十节：餐饮品牌的方法论到底怎么用?

Section 10: How to use the methodology of catering brands?

第十一节：如何告诉别人你的餐饮与众不同?

Section 11: How to tell others that your food is different?

第十二节：如何成为长效硬核网红品牌

Section 12: How to become a long-term hard-core online red brand

第十三节：千万别用厨师思维去打造品牌。

Section 13: Never use the chef's thinking to build a brand.

第十四节：餐饮的“社交属性”到底是什么

Section 14: What is the "social attribute" of catering

第三节：爆品打造的10大方法。

Section 3: 10 ways to create explosives.

第四节：到底什么才是年轻化的餐饮品牌

Section 4: What is a young catering brand

第五节：什么才是90后能主动传播的餐饮品牌

Section 5: What is the catering brand that the post-90s can actively spread

第六节：区域化的本土品牌如何走向全国

Section 6: How to develop regional local brands nationwide

第七节：如何提升用餐体验，制造惊喜让消费者记住你。

Section 7: How to improve the dining experience and create surprises for consumers to remember you.

第八节：菜单到底该怎么设计?

Section 8: How to design the menu?

第九节：如何用一句话让你的菜品卖的更贵？

Section 9: How to use one sentence to make your dishes more expensive?

第十节：餐饮品牌的方法论到底怎么用?

Section 10: How to use the methodology of catering brands?

第十一节：如何告诉别人你的餐饮与众不同？

Section 11: How to tell others that your food is different?

第十二节：如何成为长效硬核网红品牌

Section 12: How to become a long-term hard-core online red brand

第十三节：千万别用厨师思维去打造品牌。

Section 13: Never use the chef's thinking to build a brand.

第十四节：餐饮的“社交属性”到底是什么

Section 14: What is the "social attribute" of catering

第二章：餐饮品牌打造的方法（往期回顾）

Chapter 2: Methods of building catering brands (review of previous periods)

第一节：什么才是餐饮的商业模式

Section 1: What is the business model of catering

第二节：各品类商业模式到底如何应用?

Section 2: How to apply various business models?

第三节：品牌的战略定位如何去做?

Section 3: How to do the strategic positioning of the brand?

第四节：品牌的文化如何建立?

Section 4: How to establish the brand culture?

第五节：品牌的设计该如何去做？

Section 5: How to design the brand?

第六节：产品策略深度讲解！

Section 6: in-depth explanation of product strategy!