口播第一堂课《和镜头说话》，解决镜头前:讲话紧张不自然，忘词不自信等问题

口播第一堂课《和镜头说话》，解决镜头前:讲话紧张不自然，忘词不自信等问题

Oral broadcast of the first class "Talk to the camera" to solve the problems in front of the camera: nervous and unnatural speech, forgetting words and not confident

教你高效提升

Teach you to improve efficiency

口播表达力

Oral expression

开播前，先考虑镜头前表达能力是否可以承接流量、拉升数据、高效转化、打造人设

Before the broadcast, first consider whether the expression ability in front of the camera can accept the traffic, promote the data, efficiently transform, and create the personal settings

针对口播九大共性难题设计开发

Design and development for nine common problems of oral broadcasting

1、明明有干货内容不敢开播，一拖再拖（拖延）

1. Don't dare to broadcast the content of dry goods, and delay it again and again (delay)

2、开播紧张忘词、逻辑混乱、大脑空白、面红耳赤（恐播）

2. Start broadcasting tense and forgetful words, logic confusion, brain blank, blushing (fear broadcasting)

3、明明线下讲得不错，对着镜头说不好，不自然（冷场）

3. Mingming spoke well offline, but said bad to the camera, unnatural (cold)

4、缺乏镜头感，对着镜头不知看哪里，怎么看（尴尬）

4. Lack of camera sense, I don't know where to look at the camera and how to look (embarrassed)

5、有脚本和文案，但镜头前生硬没有感染力（生硬）

5. There are scripts and copywriting, but the hardness before the camera is not infectious (hardness)

6、直播时声音小，讲话没有气场留不住人（胆小）

6. The voice is low during the live broadcast, and the speech has no aura, which can not retain people (timid)

7、讲解中动作缺少肢体语言，动作拘谨放不开（木讷）

7. Lack of body language in the explanation, and the action is too stiff (dull)

8、不知道以什么形象出境，找不准风格风格（形象）

8. I don't know what image to leave the country, and I can't find the style (image)

9、产品和课程明明很好，但就是讲不好，卖不动（难受）

9. The products and courses are obviously very good, but they can't be sold well

课程目录：

Course catalog:

先导：如何学好这门课

Pilot: How to learn this course well

*和镜头说话到底是什么

*What is talking to the camera

*如何用好资料学好这门课

*How to use the materials to learn this course well

*学后如何把知识转化技能

*How to transform knowledge into skills after learning

心态重塑：自信口播5大心态打造

Mentality reshaping: confidence oral broadcast 5 mentality building

*口播心态的非常规心态塑造

*Unconventional mentality shaping of oral mentality

*相信趋势平台用户产品和自我

*Believe in the user products and self of the trend platform

如何进行口播的积极心理暗示

How to carry out the positive psychological suggestion of oral broadcasting

神态聚焦：巧用眼神表情提升镜头感

Focus on appearance: skillfully use eye expression to enhance lens sense

*超级主播镜头感提升妙招

*Tips for improving the sense of shot of super anchor

*如何练就演员级的眼神

*How to cultivate actor's eyes

*如何练就明星级的表情

*How to practice star-level expression

状态激发：如何定位风格激发状态

State excitation: how to locate the style excitation state

*主播的状态是如何吸引粉丝

*How does the anchor's status attract fans

*“春夏秋冬”四种主播特征

*Four anchor features of "Spring, Summer, Autumn and Winter"

*如何精准定位个人口播风格

*How to accurately position personal oral broadcasting style

肢态舒展：让口播气场倍增的肢体语言

Limb stretching: body language that multiplies the aura of oral broadcasting

*肢体语言与主播气场的关系

*The relationship between body language and anchor aura

*你看到没做到的直播肢体语言

*You see the live body language that you didn't do

*如何根据个人风格设肢体动作

*How to set body movements according to personal style

语态共鸣：氛围爆棚的直播语态练习

Voice resonance: live voice practice with an explosive atmosphere

*主播语态与直播氛围的直接关系

*The direct relationship between anchor voice and live broadcast atmosphere

*亿级主播不愿透露的的语态妙招

*The voice tricks of the 100 million level anchor who didn't want to reveal

*如何练就引人入胜的语气语调

*How to cultivate an attractive tone

形态打造：商业口播职业IP形象打造

Form building: professional IP image building of commercial oral broadcasting

*什么是商业口播1P形象

*What is the 1P image of commercial oral broadcasting

*主播如何穿对色彩和风格（穿衣搭配）

*How to wear the right color and style (dress matching)

*如何根据场景设计形象（场景搭配）

*How to design the image according to the scene (scene matching)

学一千道说一万，不如撸起袖子加油干

To learn a thousand words and say ten thousand, it's better to roll up your sleeves and work hard