网创指引人今天给小伙伴们分享一个搬运类的项目，使用到的平台是Coupang店铺。
Today, I will share a transportation project with my friends. The platform used is Coupang store.
什么是Coupang店铺？
What is Coupang store?
Coupang是韩国的一大电商平台，地位相当于国内淘宝，后续慢慢开通了中国入驻的赛道，陆续吸引了很多的卖家入驻。
Coupang is a major e-commerce platform in South Korea, and its status is equivalent to that of domestic Taobao. Subsequently, it slowly opened the track for China to enter, which has attracted many sellers to enter.
简单来说就是把国内1688，某宝的产品搬运到Coupang店铺去出售。
To put it simply, it is to move the products of a certain treasure in 1688 to the Coupang store for sale.
比如：
For example:
扣除产品拿货价，物流，平台扣佣成本以外，可以赚到50块钱左右。
After deducting the cost of products, logistics and platform commission, you can earn about 50 yuan.
做Coupang风险大吗，需要投入多少成本？
Is it risky to do Coupang, and how much does it cost?
店铺注册地址：https://www.coupang.com/
Store registered address: https://www.coupang.com/
店铺注册费用成本：店铺注册无论是自己注册还是找人代注册，都是需要花钱的，这都是固定一次性成本。
Cost of store registration fee: store registration, whether by itself or by someone else, is a fixed one-time cost.
需要准备的资料有：
The materials to be prepared include:
企业营业执照
Enterprise business license
法人身份证正反面+手持正反面
Legal person ID card front and back+holding front and back
法人手机号近3个月话费账单发票
Invoice of telephone bill of legal person's mobile phone number in recent 3 months
电子邮箱、手机号码
E-mail, mobile phone number
以上材料的英文翻译件
English translation of the above materials
注册方式就是进入店铺之后，点击注册成为卖家，然后一步一步按照提示提交信息等待审核（谷歌浏览器打开，可以翻译为中文）
The registration method is to enter the store, click to register as a seller, and then submit the information step by step according to the prompts for review (Google Browser opens, which can be translated into Chinese)
ERP成本：上架产品可以不用ERP系统，发货、处理订单、管理店铺、查看物流跟踪单号、发货状态等等最好还是用ERP来操作，这个需要费用的，但也是固定成本。
ERP cost: The products on the shelf can be shipped without the ERP system. It is better to use ERP to deliver, process orders, manage stores, check the logistics tracking sheet number, delivery status, etc. This requires costs, but it is also a fixed cost.
账期成本：所有电商平台都有这个成本。
Accounting period cost: all e-commerce platforms have this cost.
你采购的商品以及支付的物流费等等都是需要自己先垫资，因为买家付款之后，还要等到买家确认收货并过一段时间，才会回款到你的账户，这个相当于账期，coupang的账期大概25-40天。
The goods you purchase and the logistics fees you pay need to be paid by yourself first, because after the buyer pays, the payment will not be returned to your account until the buyer confirms the receipt and after a period of time, which is equivalent to the accounting period. The accounting period of cougang is about 25-40 days.
那么在这个过程中就需要准备流动资金，但是随着利润的不断回收，这个原本拿出来的流动资金会越来越少。
In this process, it is necessary to prepare working capital, but with the continuous recovery of profits, the original working capital will be less and less.
平台压款成本：coupang会收取10%左右的佣金，但是coupang是满100W才能提现，也就是五千三百多块钱左右，也就是说平台会压五千多的账期，这个相对来说并不多，完全可以接受，只要是电商平台都会遇到这个问题。
The cost of the platform's deposit: coupang will charge about 10% of the commission, but coupang can only withdraw cash when it reaches 100W, that is, more than 5300 yuan, which means that the platform will deposit more than 5000 account periods, which is relatively small and completely acceptable, as long as the e-commerce platform will encounter this problem.
如果以上都没有问题，就可以放手去做了，如果你确实想入局这个行业，一定是赶早不赶晚，当前只是起步阶段，未来2-3年会逐步饱和，届时再布局就有点晚了。
If there is no problem with the above, you can go ahead and do it. If you really want to enter the industry, you must be early and not late. At present, it is only in the initial stage. It will be saturated gradually in the next 2-3 years, and then it will be a little late to re-launch.
入驻店铺之后，还涉及到修改店铺信息，店铺简单装饰，上架产品，出单后如何发货等问题。
After entering the store, it also involves the modification of store information, simple decoration of the store, products on the shelf, and how to ship after the order is issued.
Coupang注册后首先要做的事情有哪些？
What are the first things to do after Coupang registers?
修改账户密码
Change account password
当你的店铺下来后，招商经理会发一封邮件给到你，提示你按照要求修改密码，这个操作很简单，大家根据邮件提示完成即可。
When your store comes down, the investment manager will send an email to you, prompting you to change your password as required. This operation is very simple. You can complete it according to the email prompt.
设置发货和退货地址
Set shipping and return addresses
店铺下来之后，需要在店铺后台上传发货和退货地址。
After the store comes down, you need to upload the delivery and return addresses in the store background.
给店铺修改一下名字。
Change the name of the store.
也可以顺便装修一下店铺，比如设计一张banner图，记得用韩文，然后图片风格要简洁，留白。
You can also decorate the store by the way, such as designing a banner picture, remember to use Korean, and then the style of the picture should be simple and blank.
跟卖和精品分别应该如何选品，韩国人喜好是怎样的？
How to choose products from selling and boutiques, and what are the preferences of Korean people?
跟卖选品：一般是跟卖跨境店铺的产品。如何识别跨境店铺，一般来说，到货时效超过一周以上的，大概率是跨境店铺。点击进去也可以看到店铺的主体公司名字，根据名字一眼就能看出来是不是跨境店铺。
Co-sale options: generally, they are products from cross-border stores. How to identify cross-border stores? Generally speaking, if the delivery time is more than one week, the probability is cross-border stores. You can also see the name of the main company of the store by clicking it. You can see whether it is a cross-border store at a glance.
精品选品和韩国人喜好：精品永远是所有跨境店铺最终的归宿，或者说风格化店铺，即打出自己店铺的风格，才能吸引回头客，产生粉丝效益。对于Coupang来说，做精品必须要做的就是了解韩国市场和用户，尤其是随着商家入驻的增多，产品重复率越来越高，这就更加迫使卖家必须通过差异化的产品来获得更强的竞争力。
Boutique selection and Korean preference: Boutique is always the final destination of all cross-border stores, or stylized stores, that is, to create their own store style to attract repeat customers and generate fan benefits. For Coupang, what we must do to make high-quality products is to understand the Korean market and users, especially with the increase of merchants entering the market, the product repetition rate is getting higher and higher, which further forces sellers to obtain stronger competitiveness through differentiated products.
做精品几个关键点：商标要尽早布局；语言层面最好是有精通韩语的运营；熟悉韩国用户喜好；平台广告玩法一定要实操练起来。
There are several key points in making high-quality products: trademarks should be laid out as soon as possible; At the language level, it is better to have operations proficient in Korean; Familiar with Korean user preferences; The platform advertising method must be practiced.
大家围绕这几个点，逐个深挖，提升运营能力。
Around these points, we should dig deeper one by one to improve the operation capability.
总结而言，尤其是对于新手小白，建议前期跟卖为主，精品为辅。然后再逐步熟悉平台玩法的情况下，逐步往精品倾斜。为什么呢，如果你一开始就只做精品，对于小白来说，很有可能一个月只出一两单，这对信心是毁灭性打击，很可能就放弃了。所以我给大家的建议是融合着来做，不断学习不断提升，同时有订单来支撑自己的信心。当然，千万别侵权！
In summary, especially for novice Xiaobai, it is recommended to focus on sales in the early stage, supplemented by high-quality goods. Then gradually get familiar with the platform playing method, and gradually incline to high-quality products. Why? If you only make high-quality products at the beginning, it is likely that Xiaobai will only make one or two orders a month, which is a devastating blow to confidence and is likely to give up. So my advice to you is to do it by integration, keep learning and improving, and have orders to support your confidence. Of course, don't infringe!
Coupang物流发货是怎样的？
What is the logistics delivery of Coupang?
自发货：相当于自己找货代或者通过云仓来实现发货。
Self-shipment: It is equivalent to finding a freight forwarder or delivering goods through cloud warehouse.
具体步骤就是：买家下单——卖家从1688或者拼多多采购然后发货到中转仓——中转仓根据订单和采购商品匹配然后打包贴上国际面单——物流公司上门取货——物流公司送到韩国海关完成清关——韩国尾程CJ或者邮局等完成配送。
The specific steps are as follows: the buyer places an order - the seller purchases from 1688 or Pinduoduo and then delivers it to the transit warehouse - the transit warehouse matches the order with the purchased goods and then packs and pastes the international face sheet - the logistics company picks up the goods at home - the logistics company sends it to the Korean customs to complete the customs clearance - the Korean final CJ or the post office completes the delivery.
其实整个流程不算太复杂。
In fact, the whole process is not too complicated.
Coupang采购是怎么操作的？
How does Coupang purchase operate?
有货源模式，自己有工厂或者有供应链的，直接自己批量采购备货就行，买家下单后，直接自己打包贴单发到深圳官方仓（CGF模式）或者直接给到国际货代即可。
If there is a source of goods mode, if you have a factory or supply chain, you can directly purchase and prepare goods in batches. After the buyer places an order, you can directly pack and paste the order and send it to the official warehouse in Shenzhen (CGF mode) or directly send it to the international freight forwarder.
无货源模式，也就是大家常听说的一件代发，可以通过1688、拼多多等平台采购。
No source mode, that is, a consignment that you often hear about, can be purchased through 1688, Pinduoduo and other platforms.
买家下单后，卖家前往1688或者拼多多采购同款SKU产品，然后快递寄到仓库进行二次包装和贴单，再由国际物流公司发往韩国。
After the buyer placed the order, the seller went to 1688 or Pinduoduo to purchase the same SKU product, and then sent it to the warehouse by express for secondary packaging and labeling, and then sent it to Korea by the international logistics company.
Coupang上架产品注意事项有哪些？
What are the precautions for Coupang's products on the shelf?
（1）不要选错类目，会影响产品的曝光。
(1) Don't choose the wrong category, which will affect the exposure of the product.
（2）标题：Coupang的标题不像速卖通等平台，可以各种组词分词切词，Coupang的标题力求简洁明了，一般就是品牌词+产品名+品类+属性词，简简单单。
(2) Title: The title of Coupang is not like the platform of Express Express, which can be divided into various phrases and words. The title of Coupang strives to be concise and clear, which is generally brand word+product name+category+attribute word, simple and simple.
（3）主图：尽量用白底图。商品主图是搜索结果页看到的图片，是直接影响点击率的，是最重要的。
(3) Main picture: Try to use white background picture. The main picture of the product is the picture seen on the search results page, which directly affects the click-through rate and is the most important.
（4）详情页：最好加上退货须知和购买须知。
(4) Details page: It is better to add return notice and purchase notice.
（5）出库时间：这个一定要注意，能做到短时间内发货出库就填短一点，做不到宁愿长一点也别被扣分。
(5) Delivery time: pay attention to this. If you can deliver goods in a short time, you can fill in a shorter time. If you can't, you'd rather take a longer time than be deducted.
（6）退货费：这个一定要填，可以降低退货率和亏损。
(6) Return fee: This must be filled in to reduce the return rate and loss.
（7）其他还有诸如要不要设置一天购买上限，这个可以根据自己情况来判断，我建议最好加上，避免客户恶意下单退款；包括设置运费是免运费还是满多少免运费，都是需要根据自己产品来定的。
(7) Others include whether to set a one-day purchase limit, which can be judged according to your own situation. I suggest that it should be added to prevent customers from maliciously placing orders for refunds; Whether the freight is free or how much is free depends on your product.
最后，做电商平台尤其是现在这个时代，别想着一夜暴富，得循序渐进。不断提升自己的运营能力，逐步出单，不要想着一上来就大赚特赚，那是基本不可能的。
Finally, to build an e-commerce platform, especially in this era, don't think about getting rich overnight, but step by step. It is basically impossible to continuously improve your own operation ability and gradually issue orders. Don't think about making big profits at the beginning.
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