从0-1成为金牌直播运营：账号运营策略，加速账号成长，综合提升运营技能，成为金牌运营

从0-1成为金牌直播运营：账号运营策略，加速账号成长，综合提升运营技能，成为金牌运营

From 0-1 to become the golden live broadcast operation: account operation strategy, accelerate account growth, comprehensively improve operation skills, and become the golden operation

难点解决

Difficult solution

你是不是因为这些问题苦恼

Are you worried about these problems

·不知道怎么起号?

·Don't know how to start?

·怎么搭建一个自己想要的直播间?

·How to build a live room you want?

·直播间的底层逻辑是什么?

·What is the underlying logic of the live broadcast room?

·优秀的直播间都做了什么?

·What did the excellent studio do?

·不会做直播复盘?

·Will not do live replay?

·主播的话术有哪些，日常直播有什么流程？

·What is the speaker's script and what is the process of daily live broadcast?

·不知道如何运营商城流量?

·Don't know how to operate mall traffic?

·小店后台操作方法?

·How to operate the backstage of the store?

我们可以帮你在抖音赚到钱

We can help you make money in Tiktok

懂流量，直播间流量来源与如何承接

Understand the traffic, the source of traffic in the live broadcast room and how to undertake it

懂起号，账号定位及正价起号打法

Understand the starting number, account location and positive price starting number

懂话术，产品讲解与转款话术

Understand the script, product explanation and transfer script

慬场景，优化场景搭建，提高直播间进入率

Measure the scene, optimize the scene construction, and improve the access rate of the live broadcast room

懂操作，小店后台中控平台如何操作

Know how to operate the backstage central control platform

懂营销，降低用户决策的直播间营销技巧

Live broadcast room marketing skills that understand marketing and reduce user decision-making

懂复盘，数据复盘，流量复盘与话术复盘

Understand replay, data replay, traffic replay and script replay

懂运营，直播间各方面问题的解决方法

Understand the operation and the solution to all problems in the live broadcast room

课程内容

Course content

第一阶段基础篇

Phase I Basics

如何定位直播账号

How to locate a live account

如何判断账号流量是否正常

How to judge whether the account traffic is normal

如何选择适合自己的开播时段

How to choose a suitable starting time

如何制作一个优秀的商品详情页

How to make an excellent product detail page

直播伴侣基础设置

Basic settings of live partner

如何开播（开播前基本流程）

How to start broadcasting (basic process before broadcasting)

小店开通流程

Small store opening process

巨量百应常见功能使用方法

How to use the common functions of Juquanbaiying

小店相关数据解读

Interpretation of relevant data of small stores

小店后台操作

Small store background operation

第二阶段货品篇

Phase II Goods

精选联盟如何选品

How to select products in the selection alliance

单品直播间如何排品

How to arrange items in the live broadcast room

如何通过短视频有效测款

How to effectively measure money through short video

小卖家如何选品

How small sellers choose products

高客单的过品节奏

Passing rhythm of high customer order

低客单的过品节奏

Passing rhythm of low order

如何分析对标账号

How to analyze benchmarking account

货品策略之：限时营销

Product strategy: time-limited marketing

货品策略之：饥饿营销

Goods strategy: hunger marketing

货品策略之：赠送式营销

Goods strategy: giveaway marketing

货品策略之：参与感营销

Product strategy: participation marketing

第三阶段场景篇

Stage III Scenarios

做好留存的3个要素

Three elements of good retention

直播间场景构图

Scene composition of live broadcast room

（上)手机直播间搭建策略

(I) Mobile broadcast room construction strategy

直播间场景搭建策略

Strategies for setting up scenes in the live broadcast room

（中）绿幕直播间搭建策略

(Middle) Construction strategy of green screen live broadcast room

直播间场景搭建策略

Strategies for setting up scenes in the live broadcast room

（下）相机直播间搭建策略

(II) Construction strategy of live camera room

直播间场景搭建策略

Strategies for setting up scenes in the live broadcast room

直播贴片设计及添加

Design and addition of live patch

直播间三点布光

Three-point lighting in the live broadcast room

团队如何配合提高直播间氛围

How does the team cooperate to improve the atmosphere of the live broadcast room

优质的货品陈列案例拆解

Disassembly of high-quality goods display cases

优质直播场景解析一品牌自播类

High-quality live broadcast scene analysis - brand self-broadcast

优质直播场景解析-达人类

High-quality live broadcast scene analysis - reach human

第四阶段话术篇

Stage IV Script

主播话术：如何呈现客户需求

Anchor script: how to present customer needs

主播话术：如何突出产品卖点

Anchor script: how to highlight product selling points

主播话术：如何塑造产品价值

Anchor script: how to create product value

主播话术：开价后如何进行产品促销

Anchor script: How to promote products after price

讲品话术拆解-开价话术

Demolition of storytelling script - quotation script

制造悬念话术

Create suspense script

黑粉应对话术

Black Pink Dialogue

人设话术怎么说

How to say the script

如何正确的拆话术

How to correctly split the words

优质开场话术解析

High quality opening script analysis

第五阶段数据篇

Phase V Data

直播间标准化流程全拆解

Full disassembly of standardization process of live broadcast room

直播间的流量来源

Traffic source of live broadcast room

直播诊断-渠道分析

Live diagnosis - channel analysis

直播间推荐流量优化策略

Recommended traffic optimization strategy for live broadcast room

直播间关注流量优化策略

Focus on traffic optimization strategy in the live broadcast room

直播间付费流量优化策略

Pay traffic optimization strategy for live broadcast room

直播间短视频流量优化策略

Short video traffic optimization strategy in the live broadcast room

如何分析直播间的流量曲线

How to analyze the flow curve of the live broadcast room

如何拉高账号的千次观看成交额

How to increase the transaction volume of thousands of views of the account

如何提高直播间互动率

How to improve the interactive rate of the live broadcast room

如何提高账号的转粉率

How to improve the powder conversion rate of the account

如何用红包福袋做数据

How to use red envelopes as data

过程中的盯盘

Tracking in the process

常用的数据分析工具介绍

Introduction to common data analysis tools