让你卖断货的家具营销运营课，打造高销量家具账号（短视频+直播+人物IP）

让你卖断货的家具营销运营课，打造高销量家具账号（短视频+直播+人物IP）

The furniture marketing operation class that allows you to sell out of stock and create a high-volume furniture account (short video+live broadcast+character IP)

适合人群：

Suitable for:

企业&工厂自播

Enterprise&factory self-broadcast

经销商&实体店自播

Self-broadcast by dealers and physical stores

主播&家具运营团队提升

Anchor&furniture operation team improvement

个人家具IP打造

IP building of personal furniture

解决问题：

solve the problem:

粉丝增长慢

Slow growth of fans

客户咨询少

Few customer inquiries

账号销售额差

Account sales difference

客户转化率低

Low customer conversion rate

短视频没流量

Short video without traffic

直播间没人气

The living room is unpopular

不会账号运营

No account operation

不懂营销策划

Do not understand marketing planning

你将收获：

You will gain:

一个在家具行业有影响力的账号IP

An influential account IP in the furniture industry

一个不止把家具卖爆的抖音账号

A Tiktok account that has not only sold out furniture

一份可以无限打造账号的能力

An ability to create an unlimited account

课程特点

Course features

短视频+直播+人设

Short video+live broadcast+staffing

双重流量引入结合人设的高转化率

High conversion rate of dual traffic introduction combined with human settings

打造你意想不到的高销售额

Create unexpected high sales

课程目录

Course catalogue

短视频篇

Short video

第1节账号搭建：如何提升转粉率，增加赞粉比

Section 1 Account establishment: How to improve the conversion rate and increase the ratio of likes to fans

第2节用户思维：家具类目如何获取大流量

Section 2 User thinking: how to obtain large flow of furniture categories

第3节lP策划：高销售额的账号策划

Section 3 lP planning: account planning with high sales volume

第4节内容方向：6种视频让你流量与人设兼得

Section 4 Content direction: 6 kinds of videos let you have both traffic and personal settings

第5节差异化：家具账号如何做出百万粉丝体量

Section 5 Differentiation: How to make millions of fans of furniture account

第6节素材库：零基础也能做出爆款视频的核心秘密

Section 6 Material library: Zero base can also make the core secret of blockbuster videos

第7节内容体系：流量与人设兼得的5个爆款视频脚本

Section 7 Content system: 5 popular video scripts with both traffic and staffing

第8节呈现形式：如何利用呈现方式打破流量壁垒

Section 8 Presentation: How to use presentation to break traffic barriers

第9节拆片：快速提升拍摄、剪辑、策划以及运营能力

Section 9 Dismantling: Quickly improve shooting, editing, planning and operation capabilities

第10节运营技巧：如何做AB测试、数据分析以及投放

Section 10 Operation skills: how to do AB test, data analysis and launch

直播篇

Live

1.直播层级与算法《直播间破在线的核心与突破口》

1. Live broadcast level and algorithm "The core and breakthrough of breaking online in live broadcast room"

2.直播流程雨组织架构

2. Organization structure of live broadcast process rain

《爆流直播间的合理流程及人员安排》

The Reasonable Process and Personnel Arrangement of the Burst Live Broadcasting Room

3.直播核心

3. Live core

《人货场融合法让你的家具卖爆》

"The integration of people and goods makes your furniture sell well"

4.脚本与复盘

4. Script and re-disk

《高成交直播间的骨架与灵魂》

The skeleton and soul of the high transaction live broadcast room

课程总课时数：14节课时

Total class hours: 14 class hours