大揭秘：2023年自媒体五大领域赛道，适合普通人操作的机会来了！

在口罩之后，现在都已经全面放开了，对于2023年做自媒体和之前的年份不太一样，那么有哪些赛道适合普通人挣米呢，翻遍了无数趋势报告之后总结了以下五个领域，适合普通人的机会来了。

After the mask, it has been fully released now. It is not the same as in the previous years to do We-media in 2023. So what track is suitable for ordinary people to earn rice? After reviewing numerous trend reports, I summarized the following five areas, and the opportunity for ordinary people came.

第一个、大健康赛道

The first big health track

放开之后各种健康相关的内容变成了刚需中的刚需，如果你有专业、科学、系统的健身减脂方案、身体调理方案，赶紧搞起来，阳过之后大家格外重视这方面，

After opening up, various health-related contents have become rigid needs in rigid needs. If you have a professional, scientific and systematic fitness and fat reduction program, body conditioning program, hurry up, and pay special attention to this aspect after the yang,

像日常运动、代练、健康餐搭配、中医调理等等都是相当热门的赛道，之前看过一个只做八段锦的账号就有20万粉丝，很多三、四万点赞的大爆款。

Such as daily sports, acting training, healthy meal matching, traditional Chinese medicine conditioning and so on are quite popular tracks. I have seen an account that only makes eight sections of brocade before, with 200000 fans, and a lot of 30 or 40 thousand big hits.

第二个、身心灵疗愈赛道

Second, physical and mental healing track

除了生理健康，心理健康也被提上日程，相关报告显示，不确定性促使消费者更关注心理健康，而且现在各种新闻带来的恐慌，无处不在的内卷都让大家感觉特别心累，

In addition to physical health, mental health has also been put on the agenda. Relevant reports show that uncertainty has prompted consumers to pay more attention to mental health, and now the panic caused by various news and the ubiquitous internal volume make people feel particularly tired,

从去年开始，身心灵疗愈赛道就一直呈指数增长，心理咨询、情感咨询、心理疗愈、正面瑜伽都是非常热门的领域，产品客单价、复购率都很高，如果你正好从事相关的领域，赶紧把个人IP搞起来。

Since last year, the physical and mental healing track has been growing exponentially. Psychological counseling, emotional counseling, psychological healing, and positive yoga are all very popular fields. The customer price and repurchase rate of products are very high. If you happen to be engaged in related fields, start your personal IP quickly.

第三个、旅游赛道

Third, tourism track

疫情结束后旅行开始被提上日程，春节假期出行人次达到3亿，很多旅游城市的酒店一房难求，可见旅行的恢复速度有多快，有多少人一想到旅行攻略就会打开某红书，这就是纯纯的流量，

After the end of the epidemic, travel began to be put on the agenda. The number of trips during the Spring Festival holiday reached 300 million. It is hard to find a room in many tourist cities. It can be seen how fast the travel recovery is. How many people will open a red book when they think of the travel strategy, which is pure traffic,

很多旅行攻略急需更新，旅行相关内容现在正处于非常难得的供享于求的档口，风口一定要抓住，像旅行博主、旅行攻略博主、旅行探店博主都是非常不错的选择。

Many travel strategies are in urgent need of updating, and the travel-related content is now in a very rare stage of supply and demand. We must seize the opportunity, such as travel bloggers, travel strategy bloggers, and travel search shop bloggers.

第四个、同城探店

Fourth, explore stores in the same city

口罩期间真的把大家憋坏了，越来越多的人爱出门，大家都有一颗想要出去吃喝玩乐的心，而且不能千篇一律的吃，要地道、有风味，美食评测博主，

During the mask period, we really suffocated. More and more people love to go out. We all have a heart to go out to eat, drink and have fun, and we can't eat all the same. We should be authentic and flavorful, and food evaluation bloggers,

省钱攻略的博主都可以行动起来，做探店博主变现方式也是丰富多样，蒲公英平台之前还上线了探店招募板块，可见平台对于类目也是相当看好，现在入局是红利期。

The money-saving and strategic bloggers can take action, and the way to become a store-testing blogger is also rich and varied. The dandelion platform has also launched the store-testing recruitment section before, which shows that the platform is also quite optimistic about the category, and now the entry is a bonus period.

第五个、知识付费

Fifth, knowledge payment

口罩期间让很多人觉得技能加持很重要，所以知识付费领域注定持续走高，像职业规划类、能力技巧类、表达提升类都是风口，他们想提高自己阅读、写作能力，想做自媒体，给自己更多可能，不要觉得知识付费门槛特别高，

During the mask period, many people feel that skill enhancement is very important, so the field of knowledge payment is bound to continue to rise, such as career planning, ability skills, and expression improvement. They want to improve their reading and writing skills, and want to do We-media to give themselves more possibilities. Don't think that the threshold of knowledge payment is particularly high,

只要你有一技之长，或者是你从事某一个领域很长时间，积累了自己的经验，就有做知识付费的基础，在做自媒体的过程中，你的专业技能也会不断的强化，变身成真正的专家。

As long as you have a professional skill, or you have worked in a certain field for a long time and accumulated your own experience, you have the basis to pay for knowledge. In the process of doing We-media, your professional skills will also continue to strengthen and become a real expert.