网创指引人今天给大家说说小红书虚拟资料项目，这个项目目前很多人在做，我这边也有带着团队去做，这个项目在外面收费都是大几千不等。
Today, I will tell you about the Xiaohongshu virtual data project. Many people are working on this project, and I also have a team to do it. The fees for this project vary from thousands to thousands.
下面给大家详细拆解下具体玩法，项目本身是不错的，不管你是上班的，还是业务想多一份收入的，都可以试着做。
Let's give you a detailed breakdown of the specific play method. The project itself is good. No matter you are working or you want more income in business, you can try to do it.
写这文章的目的就是希望能帮助更多的朋友，也希望你能通过这个项目搞到一些钱，那么怎么做呢？
The purpose of writing this article is to help more friends and hope that you can get some money through this project. So how to do it?
在做这个项目之前，需要明确：做项目你得有比较强的执行力和一个不服输的心，及时纠正的错误的心态。这是做任何项目都必不可少的。
Before doing this project, we need to make it clear that you need to have a strong executive force and a strong will to admit defeat and correct mistakes in time. This is essential for any project.
今天我会从平台介绍、项目解析、项目优势、操作流程等方面跟大家详细介绍这个项目。
Today I will introduce this project in detail from the platform introduction, project analysis, project advantages, operation process and other aspects.
有人叫它小红书虚拟资料项目，也有人叫它小红书虚拟电商项目或者小红书幼师项目、小红书教辅资料等等，但其实都是同一件事，只是具体的资料不同，转化定价不一罢了。
Some people call it Xiaohongshu Virtual Data Project, others call it Xiaohongshu Virtual E-commerce Project, Xiaohongshu Kindergarten Project, Xiaohongshu Teaching Aids Project, etc., but they are all the same thing, but the specific data are different, and the conversion pricing is different.
01
01
平台介绍
Platform introduction
小红书平台的定位是什么？是一个生活方式内容社区，一个内容种草平台。也就是说，它天然具有种草属性。很多人在购买决策前，都会在小红书上先搜索一波。
What is the positioning of Xiaohongshu platform? It is a lifestyle content community and a content grass planting platform. In other words, it has the nature of planting grass. Many people will search the Little Red Book before making a purchase decision.
现在，小红书和抖音更是有代替百度搜索的趋势。很多人在工作生活中遇到问题，也都会去小红书上搜索答案。所以小红书的搜索流量很重要，占总流量的50%以上。
Now, Little Red Book and Tiktok are more likely to replace Baidu search. Many people have problems in their work and life, and they will search for answers in the Little Red Book. So the search traffic of Xiaohongshu is very important, accounting for more than 50% of the total traffic.
小红书的算法推荐机制是怎么样的呢？系统是根据你发布的笔记的点赞、收藏、评论、转发、转粉数据来打分的，所以内容必须要优质，才能出圈。
What is the algorithm recommendation mechanism of Xiaohongshu? The system is based on the likes, collections, comments, forwarding, and conversion data of the notes you post, so the content must be high quality to be out of the circle.
小红书的流量推荐机制是去中心化，是唯一个对普通人的笔记非常友好的平台没有之一。小红书的日活已经超两个亿，流量非常大。
Xiaohongshu's traffic recommendation mechanism is decentralized, which is one of the only platforms that are very friendly to ordinary people's notes. The daily life of Xiaohongshu has exceeded 200 million, and the flow is very large.
而且我们今天要说的项目针对的需求人群完全符合小红书平台的用户画像，小红书的人群集中在一二线城市18~35岁的女性群体，消费能力是非常高的。
Moreover, the demand group we are going to talk about today is completely in line with the user portrait of the Xiaohongshu platform. The population of Xiaohongshu is concentrated in women aged 18-35 in first-tier and second-tier cities, and the consumption ability is very high.
02
02
项目解析
Project analysis
就是在小红书上发布笔记→引流客户到微信→卖学习资料→进阶，卖相关课程/会员等。
It is to release notes on Xiaohongshu → attract customers to WeChat → sell learning materials → advance, sell relevant courses/members, etc.
我接触小红书这么久以来，做了很多赛道，唯一没有停下的就是虚拟资源项目，无本万利，可以说是利润100%，而且没有售后，虚拟资料一经售出不存在退货，省心省力。
I have been in touch with Xiaohongshu for so long, and have done a lot of tracks. The only thing that has not stopped is the virtual resource project. It is not cost and profit, it can be said that the profit is 100%, and there is no after-sales service. Once the virtual material is sold, there is no return, which is easy to worry and labor.
利润=流量×转化率×客单价
Profit=flow × Conversion rate × Unit price per customer
因为虚拟资料的客单价很低，一般在几十元左右，丝毫没有支付压力，所以成交比较率比较高，通常在35%左右。
Because the unit price of virtual data is very low, usually around tens of yuan, and there is no pressure to pay, the transaction comparison rate is relatively high, usually around 35%.
目前每年考公、考编制、考教资等的市场需求有多大就不用我多赘述了吧，项目处于蓝海赛道，可以长期持续稳定收益。
At present, it is unnecessary for me to repeat how much the market demand for public examination, examination preparation, examination and education funds is each year. The project is located in the blue ocean track and can achieve long-term sustainable and stable income.
一条小爆款笔记可以引流几百有精准需求的人到微信，其中有部分是有付费意向的客户，直接就下单了，部分客户是之后有机会再做转化的。
A small hot note can attract hundreds of people with precise needs to WeChat. Some of them are customers who are willing to pay, and they place orders directly. Some customers have the opportunity to make conversion later.
发布的资料内容看你自己的选择。是根据平台搜索需求来决定，还是自身擅长内容。可以卖小学科目资料，幼师资料、英语四六级资料、考研资料、考公资料、各类考级资料等等。
The content of the published materials depends on your choice. It is determined according to the platform search needs or whether it is good at content. It can sell primary school subject data, kindergarten teacher data, CET-4 and CET-6 data, postgraduate examination data, public examination data, various grades examination data, and so on.
03
03
项目优势
Project advantages
难度低，只需要有手机或电脑就能操作。
It is low in difficulty and can be operated only by mobile phone or computer.
成本低，甚至可以0成本搜集资料。
The cost is low, and data can be collected at zero cost.
出单快，可以从引流发布的第一条就开始有收益。正常发布笔记，保守估计一周可以开单。
The order is issued quickly, which can be profitable from the first article of the drainage release. Release notes normally, and conservatively estimate that you can make an order in a week.
持久收益，我去年的一篇爆款笔记直到现在都在持续产生收益，小红书不像抖音，时间久了就不会推送流量，这一点属于是平台机制福利了。
Persistent revenue. I wrote a popular note last year that has been generating revenue until now. Unlike Tiktok, Little Red Book will not push traffic after a long time. This is a platform mechanism benefit.
省心，虚拟资料没有售后，不需要考虑退货等问题，也不涉及版权问题。
Don't worry. There is no after-sales service for the virtual materials. There is no need to consider such issues as return of goods or copyright issues.
3.目前的成绩
3. Current achievements
目前做的赛道有大学资料、高中资料、小学资料、幼师资料、公文资料、法考资料、专升本资料等
At present, there are university materials, high school materials, primary school materials, preschool teachers' materials, official documents, legal examination materials, college upgrading materials, etc
乍一看项目名，可能觉得这个项目比较简单，其实如果单单卖资料就走错方向了
At first glance, you may think that the project is relatively simple. In fact, if you only sell information, you will go in the wrong direction
这个想资料变现只是一小部分，背后的私域流量变现价值非常大
The realization of data is only a small part, and the realization value of private domain traffic behind it is very large
以教资项目为例，下面是操作的几个号截图：
Taking the teaching fund project as an example, the following are several screenshots of the operation:
经过不断的试错、踩坑，目前的打法十分稳定，单号一个月的收益在4K左右，一个人操作两部手机，四五个号毫无压力。
After constant trial and error, the current playing method is very stable. The income of a single number is about 4K per month. One person operates two mobile phones, and four or five numbers have no pressure.
小红书虚拟资料，目前比较热门的赛道：
Xiaohongshu virtual material, currently popular track:
考公资料、小学初中高中各科学习资料（不要低估父母投资教育的决心）、教资考试资料、四六级英语、演讲与口才学习资料，副业资料……
Public examination materials, learning materials of various subjects in primary school, junior high school and senior high school (don't underestimate parents' determination to invest in education), teaching materials, CET-4 and CET-6 English, speech and eloquence learning materials, sideline materials
很多的赛道可以做，几乎所有的赛道都是刚刚开始。
There are many tracks that can be done, and almost all of them are just beginning.
好了，废话少说，直接上干货！实操复盘，保姆级教程，直接把细节、干货拉满！
Well, stop talking nonsense and go straight to dry goods! Practical operation, nanny level tutorial, directly fill the details and dry goods!
03
03
项目实操
Project practice
1.资料的获取
1. Data acquisition
首先要确定自己的赛道，要卖什么资料，然后就是获取资料
First of all, you need to determine your track, what information you want to sell, and then get the information
针对如何获取对应赛道的资料问题
How to obtain the information of the corresponding track
主要有以下几个途径
There are mainly the following ways
①同行：同行是最好的老师，小红书上，直接搜索关键词，会有各种资料的账号，关注，加好友，挖掘资料源头
① Peer: peer is the best teacher. In the small red book, search keywords directly, and there will be accounts of various data, follow, add friends, and explore the source of data
②公众号：直接搜索目标资料，比如小学语文、小学数学等，先大量关注，做大基数，再进行筛选
② Official account: directly search target information, such as primary school Chinese, primary school mathematics, etc., pay a lot of attention first, expand the base, and then screen
③qq群：直接搜索关键词，会有各种资源群，里面也有很多同行
③ Qq group: directly search for keywords, there will be various resource groups, including many peers
④最简单高效的方法：直接就是一手拼多多就完事，资料售价一般都是几块到小几十块，一劳永逸。
④ The simplest and most efficient method is to fight more at one time and finish the job. The price of data is usually a few to a few dozen yuan, once and for all.
2.账号的准备
2. Account preparation
手里有资料后，就要开始准备账号，参考同行，在小红书上搜索关键词找到对标账号，参考他的名称，头像，签名，注意有的是认证的教育机构之类，这个可不兴抄啊！
After you have the information in your hand, you should start to prepare the account, refer to your peers, search for keywords in the small red book to find the benchmarking account, refer to his name, avatar, signature, and note that there are some certified educational institutions and so on. This is not worth copying!
如果是售卖教育类，建议人设做成老师或者上岸学哥、学姐之类，找到对标账号参考即可。
If it is selling education, it is suggested that the person should be set up as a teacher or a brother or sister on the shore, and find the benchmarking account for reference.
账号准备这里最重要的其实是养号，这关乎到账号权重和流量，流量又是和收益直接挂边的，养号没做好。
The most important thing about account preparation is actually account maintenance, which is related to account weight and traffic. Traffic is directly linked to income, and account maintenance is not done well.
上来直接被判定为营销号、低权重号，那么做下去也没有任何意义了，关于如何养号这边，说白了就是要模拟真人、真实用户，去刷笔记，视频，互动点赞评论等，每天多刷几遍，提高账号权重。
It is directly judged as a marketing number and a low-weight number, so there is no point in doing it. As for how to maintain a number, it is simply to simulate real people and real users, and to swipe notes, videos, interactive comments, etc., several times a day to improve the account weight.
关于如何养号， 不管是新号还是老号，都需要三天的时间去准备，每天刷你想做赛道相关的笔记，就像真人操作一样，闲下来就去刷刷，互动，直到点开小红书，首页就为你推荐你赛道相关的，那么就算养号成功了。
As for how to raise the number, whether it is a new number or an old one, it takes three days to prepare. Every day, brush the notes you want to make about the track, just like the real person operation. When you are free, brush and interact with each other until you click on the small red book, and the home page will recommend you about the track, then the raising number will be successful.
3、包装微信朋友圈
3. Packaging WeChat circle of friends
一般我们新加了人之后，第一步会先看看对方的朋友圈。
Generally, after we add new people, the first step is to look at each other's circle of friends.
一个每天都在分享干货、日常、客户反馈截图的朋友圈，和空无一物的朋友圈，你对谁的信任感更强，更容易下单，不言而喻。
A circle of friends who share dry goods, daily and customer feedback screenshots every day, and an empty circle of friends, you have a stronger sense of trust in who is easier to place orders, it goes without saying.
4、发布笔记垂直内容
4. Publish note vertical content
发布和我们定位相关的笔记，参考同行的爆款形式就好，试着借鉴模仿。同样也要看一下自己的笔记内容是否能达到平台的初始流量，起初数据可能不会太好，但是只要能达到一二百的浏览，算是正常一点。
Release the notes related to our positioning, and refer to the form of popular models of peers. Try to learn from and imitate. It is also necessary to see whether your notes can reach the initial traffic of the platform. At first, the data may not be very good, but as long as you can reach 100 or 200 views, it is normal.
如果直接是个位数的浏览，那可能账号还需要再养养，或者就是看平台给的什么样的提示，为什么笔记不行。
If it is a single-digit browsing, it may be that the account needs to be maintained again, or it is to see what prompts the platform gives and why notes are not good.
前期不用急，有时候系统也可能会误判，之前批量起号的时候，有个账号被定义恶意注册，但第二天以后照常还是可以用。
Don't worry in the early stage. Sometimes the system may misjudge. In the previous batch registration, an account was defined as malicious registration, but it can still be used after the next day.
最主要是我们内容的形式，前期更新的时候，最好是保持日更或者最起码两天一更。
The most important thing is the form of our content. When updating in the early stage, it is better to keep the daily change or at least one change every two days.
我们要学会如何拆解同行爆款笔记，如何搭建自己的账号，这个过程非常重要。
It is very important for us to learn how to disassemble the notes of the same trade and how to build our own account.
文案图片要直击痛点，提升自己笔记的点击率。
Copy pictures should hit the pain point directly to improve the click-through rate of your notes.
对客户会有强烈的代入感。新手前期不建议创新，你就参考人家爆款文案爆款笔记就好。
There will be a strong sense of substitution for customers. The novice doesn't recommend innovation in the early stage, so you can refer to the notes of other people's hot money.
切忌自以为是，你觉得这样会火，持续发布低级内容也会被判定账号权重低。
Don't be self-righteous. If you think it will fire, you will be judged to have low account weight if you continue to publish low-level content.
我们可以选择用PS、美图、黄油相机等工具制作，把他的封面爆款图片改一改就是你的了。搬运的视频，要对视频进行去重处理，比如裁剪，添加字幕、贴纸、滤镜、转场、背景音乐等。
We can choose to use tools such as PS, Meitu, butter camera, etc. to make it. It's your choice to change his cover pop picture. For moving video, the video should be de-replicated, such as cutting, adding subtitles, stickers, filters, transitions, background music, etc.
这里面自己创作小红书封面，建议使用创客贴，直接在里面搜小红书封面，里面的模板尺寸都是和小红书相匹配的。
Here, I create the cover of the Little Red Book by myself. It is suggested to use the Maker Post to search the cover of the Little Red Book directly. The template size inside is matched with the Little Red Book.
有几个细节注意点：
There are several details to note:
1、笔记中切勿出现其他平台标志。
1. Do not show other platform signs in your notes.
2、笔记中千万别放二维码、个人的微信号。
2. Don't put QR code or personal WeChat in your notes.
3、评论区不能出现明显的引导关注、点赞、购买的话术，可以参考同行的话术。
3. There should be no obvious scripts to guide attention, like and buy in the comment area. You can refer to the scripts of peers.
4、要按平台的规定进行抽奖活动，不能有不合规的利益诱导活动。
4. Raffle activities should be carried out according to the regulations of the platform, and there should be no illegal interest inducement activities.
4.引流私域成交
4. Diversion of private transactions
引流方式其实说白了还是观察同行，你自己去咨询买一单就知道他们是怎么引流的了，我这边做一个总结：
In fact, the way of drainage is to observe the peers. You can find out how they drain by consulting and buying one. Let me make a summary here:
1】群聊：小红书对于群聊目前的管控还是比较松的，可以把用户先引导至群聊， 再通过群聊引流至微信或公众号。
1】 Group chat: Xiaohongshu's current control over group chat is relatively loose. It can guide users to group chat first, and then to WeChat or official account through group chat.
小红书笔记现在可以绑定小红书群聊，可以用进群分享资料等理由吸引别人进群。
Xiaohongshu notes can now be bound to Xiaohongshu group chat, and can be used to attract others to join the group for reasons such as sharing information.
小红书的群没什么人会看，所以在新人进群的时候要第一时间把引流信息发过去。群里的引流可以比私信更硬一点，私信让人进群，然后再从群里发导流信息。
Few people in Xiaohongshu's group can read it, so when new people enter the group, they should send the drainage information as soon as possible. The drainage in the group can be a bit harder than the private letter. The private letter lets people enter the group, and then sends the diversion information from the group.
在前面设置群聊之后，可以不用大号来发送引流信息，而是设置一个小号，取名为XX小助理，让小号来发引流信息，这样能最大程度上降低风险。小号封了或者禁言了可以随时换。
After setting up group chat in the front, you can set up a small number, named XX assistant, instead of sending the drainage information by the large number, which can minimize the risk. The trumpet can be changed at any time if it is sealed or forbidden.
2】小号引流
2】 Small drainage
小号导流就是通过大号导流到小号，然后让用户点击小号来实现最终导流，小号只发⼀篇笔记（同置顶笔记）。
The small channel is to channel the large channel to the small channel, and then let the user click the small channel to achieve the final channel. The small channel only sends a note (the same as the top note).
评论区直接@小号，想要领取资料的会直接点进去添加，⼩号一般可以取名为 XX 小助理，来实现导流。
The comment area is directly @ small, and those who want to get information will directly click in to add it. The "small" can generally be named XX assistant to achieve diversion.
3】私信引流
3】 Private letter drainage
这个现在一般都是图片的形式，尽量多做一些这种图片，4到5张，每次发不一样的，这样被检测的几率比较小，同时话术也不要每次都一样
This is usually in the form of pictures now. Try to make more of these pictures, 4 to 5, and send different pictures each time. This will reduce the probability of being detected, and at the same time, the script should not be the same every time
最稳妥的其实还是小号引流，因为小号封了你还可以创建新的，多账号引流到同一个小号，也是很方便的
In fact, the safest thing is to drain the small number, because you can create new ones after the small number is sealed. It is also very convenient to drain multiple accounts to the same small number
注意设计引流到微信后的转化话术，可以邀请进资料领取群，并结合视频号直播进行下一步的转化。
Attention should be paid to the design of conversion scripts after being transferred to WeChat. You can invite into the data collection group and carry out the next conversion in combination with the live video number.
你以为这就完了吗？就像我前面说的，这个资料变现只是一小部分，背后的私域流量变现价值非常大。
Do you think this is over? As I said earlier, the realization of this data is only a small part, and the realization value of private domain traffic behind it is very large.
比如卖幼师资料的，他的客户群体基本都是年轻的女性，针对这一群体，你就可以售卖相关的产品。
For example, the customer group of preschool teachers' materials is basically young women. For this group, you can sell related products.
我这边的小伙伴还有同时在做资料公众号，通过这些顾客进行裂变，迅速涨粉，总而言之就是针对这些群体把收益最大化。
My little partner is also doing data official account at the same time. Through these customers, we can split and quickly increase the number of customers. In a word, we aim to maximize the benefits for these groups.
最后，希望这次分享对你有帮助
Finally, I hope this sharing will help you
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