小红书电商无货源项目思路，从开店到选品的一些玩法，无私分享给你！

今天简单的分享一下某红书电商无货源玩法，带你轻松玩转某红书，如果你想发展小红书无货源项目，这个可以深度阅读下！

Today, I will simply share the game method of a red book e-commerce without source of goods, and take you to play a red book easily. If you want to develop a small red book without source of goods project, you can read this in depth!

某红书电商无货源玩法

A red book e-commerce game without source of goods

第一个、项目介绍

First, project introduction

把a平台商品加价，上架到B平台，客户下单之后我们再去进行采购，留下客户地址，让商家给客户发货，整个过程中不需要囤货，也不需要自己去发货，挣差价就可以，从最早的淘系无货源开店，到多多、咸鱼，

Increase the price of the goods on platform a and put them on the shelf on platform B. After the customer places the order, we can go to purchase, leave the customer's address, and let the merchants deliver the goods to the customer. There is no need to stock up or ship the goods by themselves in the whole process. We can earn the price difference, from the earliest Taoyuan store without source, to Duoduo, salted fish,

再到前两年的抖店务货源店群，很多平台初期产品数量都没有那么完善，都会有一大批无货源玩家加入，现在很多平台都已经饱和，而小红书电商玩法才刚刚兴起，所以机会还是非常大。

In the previous two years, the number of products in many platforms is not perfect at the initial stage, and there will be a large number of players without supply. Now many platforms have been saturated, and the Xiaohongshu e-commerce game has just emerged, so the opportunity is still very large.

第二个、开店类型

Second, store type

在某红书注册开店，开店分为三种店铺：个人店铺、专业号认证店铺、企业店铺，个人店开店保证金1000就可以开，一个身份证可以开一个店铺，专业号认证费600，保证金一个身份证可以开三个店铺，企业店需要营业执照，不建议做无货源开店使用，具体注册流程大家可以网上搜一下，非常简单。

To register and open a store in a red book, there are three types of stores: personal stores, professional number certified stores, and enterprise stores. The deposit for opening a store in a personal store can be 1000, one ID card can open a store, the professional number certification fee is 600, and one ID card can open three stores. Enterprise stores need a business license, and it is not recommended to open a store without a source of goods. The specific registration process can be searched online, which is very simple.

第三个、如何选品

Third, how to select products

1、应季品，根据当下的季节、时间节点进行选品，跟着大众需求走，需求在哪，生意就在哪，像夏天的小风扇，冬天的小熊猫，做垂直领域的细分产品。

1. Seasonal products: select products according to the current season and time node, follow the public demand, where the demand is, the business is where, such as small fans in summer and small pandas in winter, and make vertical segment products.

2、以女性为主，小红书平台女性用户非常多，我们要选取一些女性会用到的产品，像饰品、服装、家居、美妆、护肤等等，这些大赛道下面还细分着非常多的垂直领域。

2. Mainly women, there are a lot of female users on the Xiaohongshu platform. We need to select some products that women will use, such as jewelry, clothing, home furnishing, cosmetics, skin care, etc. There are also many vertical fields subdivided below these competition tracks.

3、网红产品，都知道小红书是种草平台，可以看一看当下什么东西最火，就卖什么东西，找其他平台火过的产品，或者目前正火的网红产品，明星同款。

3. We all know that Xiaohongshu is a grass planting platform. We can look at what is the most popular at present and sell it. We can look for products that have been popular on other platforms, or the current popular online red products. The stars are the same type.

第四个、如何获取流量

Fourth, how to obtain traffic

1、某红书商城自带的曝光流量，产品上架之后，标题和主图还不错的话，用户在商城是可以搜到你的产品，这样会有一部分的成交，这个是商城的自带流量。

1. The exposure traffic of a red book mall. If the title and main picture are good after the product is put on the market, users can find your product in the mall, so there will be part of the deal. This is the traffic of the mall.

2、笔记流量，笔记流量分为首页推荐流量和用户关键词搜索流量，首页推荐流量需要我们去找同类型，同产品的账号去模仿学习他的爆款笔记，整理出爆款笔记的模板，

2. Note traffic is divided into home page recommendation traffic and user keyword search traffic. Home page recommendation traffic requires us to find accounts of the same type and product to imitate and learn his hot money notes, and sort out the template of hot money notes,

自己或者员工持续发布笔记，给商品做一个引流，一个号建议一天发布两到四篇带商品链接的笔记就可以。

You or your employees will continue to publish notes to drain the products. One number suggests that you publish two or four notes with product links a day.

3、用户关键词搜索流量，比如我们搜索打火机这个关键词，下方就会出现很多的长尾关键词，这些词就叫做下拉词，这些词都是用户经过，经常搜索的词，大家把这些词放在我们的笔记的标题里面，就有机会获得很好的流量，达成交易。

3. User keyword search traffic. For example, when we search for the key word lighter, there will be many long-tailed keywords below. These words are called dropdown words. These words are the words that users search frequently. If you put these words in the title of our notes, you will have a chance to get good traffic and reach a deal.

6个隐藏小轻巧

6 hidden small and lightweight

第一个、设置个性化主页

First, set personalized home page

老是刷不到抓紧想要看的笔记怎么办，进入设置页面，点击隐私复置，把个性化选项中的开启个性化推荐打开，这样主页都是你想看的笔记，如果不想让同事或者熟人刷到你的账号，可以在设置中把这两个开关打开。

What should I do if I can't catch the notes I want to read? Go to the settings page, click Privacy Reset, and turn on Personalization Recommendation in Personalization Options. This way, the home page is all the notes you want to read. If you don't want colleagues or acquaintances to access your account, you can turn on these two switches in settings.

第二个、浏览记录

Second, browse record

好不容易在首页刷到一篇喜欢的笔记，突然一个电话过来，电话结束找不到那篇笔记，把某红书升级到最新版本后，点击左上角三条杠，点浏览记录，之前查看的笔记都在这里。

Finally, I found a favorite note on the home page. Suddenly, a phone call came, and the note could not be found at the end of the call. After upgrading a red book to the latest version, click the three bars in the upper left corner, and click Browse Record. All the notes previously viewed are here.

第三个、开通视频号

Third, activate video number

同样的内容，视频报价比图文高30%以上，下面是开通视频号的条件，开通后就可以得到官方流量扶持，具体操作在主页左上角，点击创作中心下滑后找到视频号成长计划，再点击我要报名，完善相关信息后提交申请就可以。

For the same content, the video price is more than 30% higher than the figure and text. The following are the conditions for opening the video number. After opening, you can get the official traffic support. The specific operation is in the upper left corner of the home page. Click the creation center slide to find the video number growth plan, and then click I want to register, complete the relevant information, and then submit the application.

第四个、分析笔记数据

Fourth, analyze note data

大家最常见的问题就是笔记数据不好，会觉得是不是被限流了，其实某红书不会无缘无故限流，很多时候是笔记内容不够优质，这就要求会数据分析，并及时做出调整，如果点击率不行就及时调整封面和标题，如果互动率不行就及时优化笔记内容。

The most common problem is that the note data is not good, and you will feel whether it is restricted. In fact, a red book will not be restricted for no reason. Most of the time, the note content is not good enough, which requires data analysis and timely adjustment. If the click rate is not good, adjust the cover and title in time, and if the interaction rate is not good, optimize the note content in time.

第五个、免费学习资源

Fifth, free learning resources

点击左上角三条杠，点创作中心往下拉找到创作学院，点击更多课程，就有超多免费的自媒体学习资源，再也不用担心选题、取材、拍摄、剪辑、粉丝运营、商业变现，分分钟成为一个合格的小红书博主。

Click the three bars in the upper left corner, click the creative center and drag down to find the creative institute. Click more courses, and there will be more free We-media learning resources. You will no longer have to worry about topic selection, material selection, shooting, editing, fan operation, and business realization, and become a qualified small red book blogger every minute.

第六个、免费官方好物分享

Sixth, free official good thing sharing

零粉丝也可以薅官方羊毛，点击左上角三条杠点好物体验，里面有海量好物体验，只要根据官方申请步骤操作后等审核就可以，收到货以后按照要求出篇笔记，好的笔记内容官方还会给你不断的流量扶持。

Zero fans can also collect the official wool. Click the three bars in the upper left corner to click on the good thing experience. There is a huge amount of good thing experience in it. As long as you operate according to the official application steps and wait for the review, you can send a note according to the requirements after receiving the goods. The official will also give you continuous traffic support for the good note content.