亲测日入1000，小红书无货源店群实操攻略免费分享

最近一直在测试各种项目的玩法，在抖音偶然刷到一个号在讲小红书无货源店群，我就花了一千多块钱买了个课程，然后开始自己实操，做了一周时间，到操做了两个店，一个店出了8单，一个店卖出了18单。

Recently, I have been testing the playing methods of various projects. I accidentally brushed a number in Tiktok to talk about the small red book stores with no supply. I spent more than 1000 yuan to buy a course, and then started my own practice. After a week of practice, I managed two stores. One store sold 8 orders, and the other sold 18.

整个项目的玩法也非常简单粗暴，也完全就是信息差，没有任何技术壁垒，今天就出一期关于小红书无货源实操店群的玩法。

The playing method of the whole project is also very simple and rough, that is, poor information, without any technical barriers. Today, we will issue an issue of the playing method of Xiaohongshu's non-sourced stores.

步骤一：小红书开店

Step 1: Xiaohongshu opens a store

小红书分为个人店、个体店和企业店三种。

The small red book is divided into three types: individual store, individual store and enterprise store.

个人店无需缴纳保证金就能直接开，但最多只能开一个，个人店在小红书app创作者中心申请开店直接秒开。

The personal store can be opened directly without paying the deposit, but only one can be opened at most. The personal store can be opened directly by applying for opening the store at the Xiaohongshu app creator center.

个体执照的话可以开三个店，但要先注册三个小红书账号并认证，认证费600块钱，但在这里要注意的就是经营范围和入驻类目要一致，不是随便一个营业执照就行。

If you have an individual license, you can open three stores, but you need to register three small red book accounts and authenticate them. The authentication fee is 600 yuan. But here, you should pay attention to the consistency between the business scope and the category of entry, not just any business license.

步骤二：小红书个人店申请开通后，需要授权开通微信支付、支付宝支付。

Step 2: After Xiaohongshu Personal Store is applied for opening, it needs to authorize the opening of WeChat payment and Alipay payment.

ps1 佣金问题：小红书月销gmv在1w内会在次月返还5%的佣金，月销1w以上的只收5%。

PS1 commission problem: the monthly sales of small red book gmv will return 5% commission in the next month within 1w, and only 5% commission will be charged for the monthly sales of more than 1w.

ps2保证金问题：虽然个体店入驻不收保证金，也不影响销售，但如果提现的话是要缴纳保证金才行，保证金最低1000块钱，这个保证金分为基础保证金和浮动保证金，基础保证金一般就是一千块，浮动保证金会根据你上个月销售额来算。

PS2 margin problem: Although individual stores do not collect margin when they settle in, it does not affect sales, but if you withdraw cash, you need to pay a margin. The minimum margin is 1000 yuan. This margin is divided into basic margin and floating margin. The basic margin is generally 1000 yuan. The floating margin will be calculated according to your sales last month.

开店操作非常简单，有手就行。

The operation of opening a store is very simple.

目前小红书的主要玩法有四种，这也是小红书目前主要的几个流量入口。

At present, there are four main ways to play Little Red Book, which are also the main traffic entrances of Little Red Book.

第一种，也是目前做得最多的就是无脑海量铺货。

The first, and the most widely done, is mindless mass distribution.

第二种，做小红书的搜索流量成交。

Second, deal with the search traffic of Little Red Book.

第三种，做小红书的商城自然流量。

The third is the natural flow of shopping malls for small red books.

第四种，通过小红书做种草笔记来卖货。

The fourth is to sell goods by taking notes of planting grass in Xiaohongshu.

今天主要来讲解第一种和第四种玩法。

Today, we will mainly explain the first and fourth methods of play.

小红书选品

Selection of Little Red Book

1、抖音创作者中心的选品广场找爆款。

1. Tiktok Creator Center's Selection Square is looking for popular items.

2、蝉妈妈商品库根据销量找各品类爆款。

2. Mama Cicada's commodity store looks for all kinds of popular products according to the sales volume.

发货的话也无非就是淘宝、拼多多、1688、抖音这几个平台，找好品几个平台搜一下比价哪个便宜，哪个好评多发哪个。

The delivery is nothing more than Taobao, Pinduoduo, 1688, and Tiktok. Find out which platform is cheaper and which platform is more favorable.

ps：这里有个小技巧，比如说你是从抖音选品和发货，在拍单的时候可以先找个抖音小号将商品上架到橱窗，然后再用另一个号从橱窗里拍，抖音的商品一般都有至少20%的佣金，其它平台也同理，来提高利润。

Ps: Here is a tip. For example, if you choose and deliver goods from Tiktok, you can first find a Tiktok trumpet to put the goods on the display window, and then use another number to shoot from the display window. Tiktok's goods generally have a commission of at least 20%, and other platforms do the same to increase profits.

选品上我不会去做女装，退货率非常高，且售前售后问题多，选品上有点看不懂，你觉得难看的反而卖得好，你觉得好看的反而不咋样，这个类目不适合新手小白去做。

I won't make women's clothes in the selection. The return rate is very high, and there are many pre-sales and after-sales problems. I can't understand the selection. What you think is ugly will sell well, and what you think is beautiful will not look good. This category is not suitable for novice Xiaobai.

很多人都说饰品流量大，因为小红书女性用户居多，但饰品这个品类你得通过图片、视频去展现卖点，因为我们做的是无货源，笔记素材上缺乏优质来源，你总不能自己挨个买回来拍，所以也不是个非合适的类目。

Many people say that the flow of jewelry is large, because the majority of female users are small red books, but you have to show the selling points of the jewelry category through pictures and videos, because we do not have a source of goods, and there is a lack of high-quality sources on the note material, you can not buy one by one, so it is not an inappropriate category.

我选品的方法是找一些相对刚需、低价、决策成本低的产品，而且素材相对要求不是很高，比如说手机壳、三脚架、手机支架、自拍杆、玻璃杯这种东西。

The way I choose products is to find some products that are relatively rigid, low price and low decision-making cost, and the relative requirements for materials are not very high, such as mobile phone shell, tripod, mobile phone bracket, self-timer bar, glass and so on.

小红书铺货玩法

Little Red Book Shop Play Method

小红书pc端的管理后台的服务市场里，有很多铺货工具，我目前用的是那个摸鱼铺货助手，将链接复制进去自动采集，采集后然后返回小红书后台，再修改价格和sku上架产品。

There are many distribution tools in the service market of the management background of Xiaohongshu PC terminal. I am currently using the fish-picking assistant to copy the link into the system for automatic collection, and then return to the Xiaohongshu background to modify the price and SKU products.

这种玩法的核心就是吃小红书的自然流量，每天不停的上架产品。

The core of this game is to eat the natural flow of small red books, and keep putting products on the shelves every day.

小红书种草笔记

Little Red Book Notes on Planting Grass

写小红书笔记的标题和内容，我借助了chatGap工具来帮我写，AI写完后要自己适当修改，也并不能直接拿来用，笔记内容最好是参考商品评价的内容。

I used ChatGap to help me write the title and content of the notes of Xiaohongshu. After the AI was written, I should modify it properly and not directly use it. The content of the notes should preferably refer to the content of the product evaluation.

chatGap要科学上网才能用，账号目前市场价格几块钱一个，咸鱼就有卖的，自己注册的话网上也有的是教程，这个没啥好说的。

ChatGap can only be used online in a scientific way. The current market price of the account is a few yuan, and salted fish can be sold. If you register yourself, there are also tutorials online. There is nothing to say about this.

用ai写小红书标题的关键，在于你要给全信息，例如从使用者感受出发去写，从第一、三人称的视角去写等等。

The key to writing the title of Little Red Book in AI is to give full information, such as writing from the user's feeling, from the first and third person's perspective, and so on.

素材的话也很简单，就是从拼多多、淘宝的评价、买家秀里面去找图，然后找3张以上的图片，然后用美图秀秀去修改尺寸、滤镜、加标题。

The material is also very simple, that is, look for pictures from Pinduoduo, Taobao's evaluation and buyer's show, then look for more than three pictures, and then use Meitu Xiuxiu to modify the size, filter and add the title.

自己买回来拍也是个方法，但是时间成本比较高，不建议操作。

It is also a method to buy and take pictures by yourself, but the time cost is relatively high, so it is not recommended to operate.

笔记封面：做小红书笔记最重要的就是封面，封面吸引人是否直接决定了笔记的点击率和流量，做封面的技巧也非常简单，就是将整个笔记的关键词提炼出来写到封面上，一定要醒目清楚，其次美观一些。

Note cover: The most important thing to make small red book notes is the cover. The attractiveness of the cover directly determines the click-through rate and traffic of the notes. The skill of making the cover is also very simple. It is to extract the key words of the whole notes and write them on the cover. It must be eye-catching and clear, and then beautiful.

标题上有个小技巧，比如你做的是自拍杆这个产品，你可以在小红书里去搜索自拍杆，然后会出来一些下拉框的搜索词，把这些词整理一下，添加进标题里，下拉框的搜索词也是平台搜索量比较大的词。

There is a small skill on the title. For example, you can search for the selfie stick in Xiaohong Book, and then some search words in the drop-down box will come out. Sort these words and add them to the title. The search words in the drop-down box are also the words with a large amount of search on the platform.

流量小技巧

Traffic tips

活动：小红书后台有个活动选项，定期会有一些官方活动，可以将已上架的商品报名参加一下，例如最近的小红书三八节活动。

Activities: There is an activity option in the background of Little Red Book. There will be some official activities on a regular basis. You can sign up for the commodities that have been put on the market, such as the recent Little Red Book 38 Festival.

报名后官方给不给流量是个玄学问题。

It is a metaphysical question whether to give the official traffic after registration.

流量劵：小红书刚开店会有一些新手任务，然后会送一些流量劵，可以用来推广笔记用，也非常简单，也就是发布几个商品、笔记的要求，投放的时候选择优投模式，笔记写的不是太烂的话都能出单，这属于白嫖的流量。

Traffic coupons: Xiaohongshu will have some novice tasks at the beginning of the store, and then will send some traffic coupons, which can be used to promote the use of notes. It is also very simple, that is, to publish several products, note requirements, and select the optimal investment mode when launching. If the notes are not too bad, you can issue a bill, which belongs to the traffic of white whoring.

小红书无货源店群这个项目，去年就有了，项目也没什么门槛，开店体验分就有4.5，没有销量的话则不会显示为0，对于新手小白来说笔记友好，市场上目前教的最多的也就是铺货这个玩法。

The project of Xiaohongshu's store group with no source of goods was launched last year, and there is no threshold for the project. The experience score of opening a store is 4.5. If there is no sales, it will not be displayed as 0. For novice Xiaobai, the note-taking is friendly, and the most widely taught in the market is the game of distribution.

最后，就是笔记，现在发笔记引流也就是搏概率！但是这个概率会随着做的人越多概率变得越低，做小红书电商想有流量本质上还是得深挖内容，其次是做好选品。

Finally, it is notes, and now it is the probability of taking notes! However, the probability will become lower as more people do it. To be a small redbook e-commerce business, you need to dig deeper into the content, and then make good choices.