短视频创作和全流程导演创作，抖音核心认知，爆款文案写作，拍摄剪辑口播，运营创收管理

短视频创作和全流程导演创作，抖音核心认知，爆款文案写作，拍摄剪辑口播，运营创收管理

Short video creation and full process director creation, Tiktok core cognition, explosive copy writing, shooting, editing and oral broadcasting, operation and income generation management

课程目录

Course catalogue

第一部分

Part I

宏观格局短视频自媒体创作的基本认识

Basic understanding of macro pattern short video self-media creation

1.序：李程远老师介绍

1. Preface: Introduction by Li Chengyuan

2.平台机制：秒懂算法，六大指标背后是一条命脉

2. Platform mechanism: Seconds understand the algorithm, and there is a lifeline behind the six indicators

3.视频选题：定题的两组质问，选角度的四大思维

3. Video topic selection: two groups of questions to determine the topic, and four major thoughts to choose the angle

4.视频结构：爆款公式=人性开场+已知旅程+归位瞬间

4. Video structure: blockbuster formula=human opening+known journey+homing moment

5.账号定位：定位六个定位环节，搞错一个，直接崩盘

5. Account positioning: locate six positioning links, make a mistake and crash directly

待解锁

To be unlocked

拍组作品：能代表你此刻的人生

Group work: can represent your life at this moment

关于《三十，而立》的秘密

The Secret of "Thirty, and Stand"

第二部分

Part II

局部专项短视频自媒体爆款文案

Local special short video self-media hot money copy

1.文案原则：五个质问，帮作品瘦身

1. Copywriting principle: five questions to help the works slim down

2.开场文案：六个核心技巧+十六个公式提升完播率

2. Opening script: six core skills+sixteen formulas to improve the completion rate

3.细节描写：五组进化论，从业余到专业

3. Detailed description: five groups of evolutionism, from amateur to professional

4.金句观点：四个方式，秒变金句机器

4. Golden sentence point of view: four ways, second to golden sentence machine

5.故事写作：从莎士比亚到好莱坞再到抖音，一脉相承的逻辑

5. Story writing: from Shakespeare to Hollywood to Tiktok, the logic comes down in one continuous line

6.点评写作：三组注意点+四个描写方式

6. Comment writing: three groups of attention points+four description methods

7.内部资料：百万赞文案逻辑拆解总结八组绝招-上

7. Internal data: eight groups of unique tactics for logical disassembly and summary of the Million Zan copywriting - Part 1

待解锁

To be unlocked

内部资料：百万赞文案逻辑拆解总结八组绝招-下

Internal data: logic disassembly and summary of millions of praises, eight groups of unique tactics - Part 2

内部资料：盘点类爆款文案解析创造你的捷径

Internal data: analysis of the copy of the inventory-type hot money to create your shortcut

昂贵教训：十年文案旅程，那些大错和弯路-上

Expensive lesson: ten years of copywriting journey, those big mistakes and detours

昂贵教训：十年文案旅程，那些大错和弯路-下

Expensive lesson: ten years of copywriting journey, those big mistakes and detours - Part 2

市场营销：价值一个亿广告语怎么来的

Marketing: How did the advertising words worth one hundred million come from

诗词歌赋：写过的诗和歌词，卖了钱也赢了爱情

Poems and lyrics: poems and lyrics that have been written have won love after selling money

第三部分

Part III

局部专项短视频自媒体语言声音表达

Local special short video self-media language voice expression

1.采访倾听：对话成龙刘德华吴京易烊千玺之后的总结

1. Interview and listening: a dialogue with Jackie Chan, Andy Lau, Jingyi Wu, and a summary after closing Qianxi

2.出镜表达：从《战狼2》首映礼到抖音百万口播的表达方法论

2. On camera expression: from the premiere ceremony of "War Wolf 2" to the expression methodology of millions of Tiktok oral broadcast

待解锁

To be unlocked

配音陈述：六组专业动作，改善口齿和声音质地

Dubbing statement: six groups of professional actions to improve the quality of the mouth and voice

经历机密：十年娱乐圈主持旅程，最残酷的真相

Experience secret: the cruelest truth of ten years of entertainment

第四部分

Part IV

局部专项短视频自媒体影像美学表达

Partial special short video We-media image aesthetic expression

1.画面构图：美的底层逻辑

1. Picture composition: the underlying logic of beauty

待解锁

To be unlocked

镜头语言：推拉摇移远中近特，都是为了讲故事

Camera language: push, pull, shake, move far, middle and near, all for storytelling

光影美学：十余种色调以及它背后的情绪意义

Light and shadow aesthetics: more than ten colors and the emotional meaning behind them

手机摄影实操：十几组技能包陆续更新

Mobile photography practice: more than ten groups of skill packs have been updated

第五部分

Part V

局部专项短视频自媒体剪辑包装

Partial special short video self-media clip packaging

1.剪辑思维：故事不仅是讲出来的，还是剪出来的

1. Editing thinking: the story is not only told, but also cut out

2.抖音剪映使用科普：页面介绍

2. Popularization of Tiktok Clipping: Page Introduction

3.剪映使用：基本调色流程

3. Cutting and mapping use: basic color matching process

4.剪映使用：调色流程2

4. Cutting and mapping use: color mixing process 2

5.剪辑二级工具栏一—素材的编辑

5. Editing of material

第八部分

Part VIII

综合提升碎片知识点一期一个技能包

Comprehensively improve fragment knowledge points, phase I, one skill package

1.抖音技巧全家桶

1. Tiktok Skill Family Bucket

待解锁

To be unlocked

蹭热度的方法又更新了，但不要依赖

The method of rubbing heat is updated again, but don't rely on it

短视频运营的4个必备工具网站

Four essential tool websites for short video operation

做抖音最重要的7个官方平台

The most important 7 official platforms for Tiktok

节日热度一览表格，一次性解决所有问题

The list of holiday fever can solve all problems at one time

短视频运营面试必问问题

Required questions for short video operation interview

剪映电影感调色方式

Color mixing method of film sense

你想要的影视素材这里都有

All the film and television materials you want are here

写不出文案怎么办?这几个网站可以帮你

What if I can't write a copy? These websites can help you

根据台词找画面，看这里就对了！

Find the picture according to the lines, and look here!

第九部分

Part IX

各相关领域精英三十分钟独家讲座

30-minute exclusive lectures by elites in relevant fields

待解锁

To be unlocked

冠声文化ceo杜远智

Du Yuanzhi, CEO of Guansheng Culture

喜马拉雅深度伙伴，头部声音公司

Himalayan Deep Partner, Head Sound

四四得八总经理王博影视行业头部短视频营销公司

Wang Bo, General Manager of the "four four four get eight" film and television industry head short video marketing company

代表作：《长津湖》《我和我的家乡》《人世间》

Representative works: Changjin Lake, Me and My Home, The World

原阿里直播业务副总监，现杭州悠远ceo韩坤

Han Kun, former vice director of Alilive business and now CEO of Hangzhou Youyuan

直播合作艺人：包文婧，吉克隽艺

Live co-artists: Bao Wenjing, Ji Kejun

嘉宾已敲定，待更新

Guests have been finalized, to be updated