亚马逊广告投放技巧-详解流量底层原理+广告漏斗逻辑，更快提升Listing权重，控制Acos 10%

亚马逊广告投放技巧-详解流量底层原理+广告漏斗逻辑，更快提升Listing权重，控制Acos 10%

Amazon's advertising placement skills - explain the underlying principle of traffic+advertising funnel logic, improve the listing weight faster, and control Acos 10%

课程大纲

Curriculum

第一讲：广告的底层逻辑及投放前的准备工作

Lecture 1: The underlying logic of advertising and preparations before launching

1.市场调研：市场体量、竞争强度、生命周期分析

1. Market research: market volume, competition intensity and life cycle analysis

2.数据分析：产品类型、功能、应用场景、产品属性

2. Data analysis: product type, function, application scenario, product attribute

3.运营计划与产品的532原则

3. 532 principles of operation plan and products

4.如何选出ROI最高的关键词

4. How to select the keyword with the highest ROI

5.关键词、listing与广告策略

5. Keyword, listing and advertising strategy

第二讲：关键词流量漏斗搭建

Lesson 2: Keyword flow funnel construction

1.如何通过广告，积累关键词权重

1. How to accumulate keyword weight through advertising

2.SP、SD、SB广告的作用

2.SP、SD、SB广告的作用

3.商品型广告的搭建模型：匹配模式、竞价策略

3. Building model of commodity advertising: matching model and bidding strategy

4.有差评的时候，广告怎么投

4. When there is a bad comment, how to cast the advertisement

5.总结关键词的六种曝光类型对应的广告打法

5. Summarize the advertising methods corresponding to the six exposure types of keywords

6.关键词类型及权重的血缘关系

6. Kinship of keyword type and weight

7.广告关键词流量漏斗搭建：如何花最少的钱，提高

7. Construction of advertising keyword flow funnel: how to spend the least money to improve

广告关键词权重

Advertising keyword weight

8.小词带大词，大词带小词的打法对比

8. Comparison of small words with big words and big words with small words

第三讲：商品流量漏斗搭建

Lesson 3: Construction of commodity flow funnel

1.ASIN商品流量漏斗的搭建

1. Construction of ASIN commodity flow funnel

2.如何找准对标ASIN

2. How to find the benchmarking ASIN

3.SD广告的核心策略

3. Core strategy of SD advertising

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