网创指引人数据哥流量综合运营实操课：短视频、本地生活、个人IP知识付费、直播带货运营
Data brother traffic comprehensive operation practice class: short video, local life, personal IP knowledge payment, live with goods operation
当下线上运营综合性的实战实操，足够满足2023年线上创业的运营需求
The comprehensive practical operation of offline operation is enough to meet the operational requirements of online entrepreneurship in 2023
适用对象：本课程主要针对线上创业的商家以及相关从业人员
Applicable objects: This course is mainly aimed at online entrepreneurs and relevant practitioners
学习目标：通过学习本课程快速掌握布局线上的运营策略
Learning objective: quickly grasp the operation strategy of the layout line through learning this course
课程大纲
Curriculum
1、课程介绍（必看）
1. Course introduction (required)
-第一部分：短视频、本地生活、个人IP运营---
-Part I: Short video, local life, personal IP operation---
2、【短视频】流量的底层逻辑
2. The underlying logic of [short video] traffic
3、【短视频]短视频漏润筛选机制和内容定位
3. [Short video] Short video leakage screening mechanism and content positioning
4、【短视频】短视频内容结构底展逻辑（一）
4. [Short video] Short video content structure development logic (I)
5、【短视频]短视频内容结构底层逻辑（二）
5. [Short video] Basic logic of short video content structure (II)
6、【短视频】短视频的数据体系
6. [Short video] Data system of short video
7、【短视频】账号标签如何快速打上
7. [Short video] How to quickly label the account
8、【短视频】短视频抖加的投放实操
8. [Short video] Short video dithering release practice
9、【直播间】直播间的底层逻辑以及运营策略
9. [Live room] The underlying logic and operation strategy of the live room
10、【本地】瑞幸咖啡直播间搭建运营的拆解
10. [Local] Dismantling of the construction and operation of Ruixing Coffee Live Room
11、【本地】本地推投放工具的应用
11. [Local] Application of local push and release tools
12、【个人IP】个人IP/知识付费综合运营思路
12. [Personal IP] Comprehensive operation idea of personal IP/knowledge payment
…第二部分：主播话术培训以及直播带货运营-…
... Part II: anchor script training and live delivery operation -
13、极速提升主播的思维：主播话术的设计逻辑以及专项训练；
13. Quickly improve the anchor's thinking: the design logic and special training of the anchor's script;
14、极速提升爆品的稳定：高效的爆品选择和高级排品策略；
14. Quickly improve the stability of explosives: efficient explosives selection and advanced sorting strategy;
15、极速提升场景进入率：通过分析人群画像制定场最搭建方案以及灯光方案；
15. Quickly improve the scene entry rate: develop the most construction scheme and lighting scheme by analyzing crowd portraits;
16、极速提升运营的统筹：高效的设计一个带货直播间的启动工作以及运营计划；
16. Quickly improve the overall planning of operation: efficiently design the start-up work and operation plan of a live broadcast room with goods;
17、干人直播间的底层算法：流量是如何匹配给直播问的（新算法体系）；
17. The underlying algorithm of the live broadcast room: how does the traffic match the live broadcast (new algorithm system);
18、千人直播间的底层算法：带货直播间获得推流的全部数据考核点（新算法体系）；
18. The underlying algorithm of the thousand-person live broadcast room: the live broadcast room with goods obtains all the data evaluation points for streaming (new algorithm system);
19、起号的必掌握实操点：直播间付费破冷启动（新方法）；
19. The starting point must be mastered: pay to break the cold start of the live broadcast room (new method);
20、起号的必掌握实操点：直播间付费打准标签（新方法）；
20. The starting point is to grasp the practical operation point: pay for the accurate label of the live broadcast room (new method);
21、起号的新打法：直播Feed流“三相微融”白然流起号打法落地实操方案（新打法）；
21. New method of starting the number: live feed stream "three phase micro fusion" Bairan stream starting the number and landing the actual operation scheme (new method);
22、起号的新打法；日不落直播间起号，视频“无限连爆”的打法落地实操方案（新打法）；
22. The new numbering method; The live broadcast room starts at sundown, and the video "infinite burst" landing practice scheme (new play);
23、如何领取电子档资料；
23. How to get electronic files;
24、【赚课】付费投流的底层逻辑；
24. [Earn classes] The underlying logic of paying for investment and flow;
25、【赠课】付费投流如何设计人货场去承接；
25. [Free class] How to design a human and freight yard to undertake the paid investment and flow;
26、【赚课】直播间千川计划深度搭建实操；
26. [Earn lessons] Practice of in-depth construction of Qianchuan Plan in the live broadcast room;
27、【赠课】图文短视频带货计划搭建实操；
27. [Free lessons] The construction practice of the short video and picture delivery plan;
28、【赠课】搜索广告千川计划深度搭建实操；
28. [Free class] Practice of in-depth construction of Qianchuan Plan for search advertising;
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