网创指引人最近经常在户外看到有很多人直播免费帮路人擦鞋，大概问了一下，一个小时可以带货2000单，客单价19.9，一单佣金八块钱，算下来主播一个小时就有接近2W利润，不敢想象在某音上真的还有低门槛的直播带货项目。
Recently, I often see many people live to help passers-by clean their shoes for free in the open air. I probably asked, one hour can bring 2000 orders, the unit price per customer is 19.9, and the commission for one order is 8 yuan. After calculating, the anchor can make nearly 2W profit in one hour. I can't imagine that there is really a low-threshold live delivery project on a certain sound.
今天拆解直播免费擦鞋，售卖同款清洗剂的带货玩法。
Today, we will disassemble the live broadcast to clean shoes for free and sell the same detergent with goods.
第一个、项目介绍
First, project introduction
都知道直播带货需要满足人、货、场这三个条件，潜意识里就会联想到直播带货需要专业的主播、高档直播间、台品，客服门槛极高，但是直播免费擦鞋玩法既满足了人、货、场的条件，又不需要专业主播和设备，适合普通人去操作，
We all know that the live broadcast with goods needs to meet the three conditions of people, goods and field, and subconsciously we will associate that the live broadcast with goods needs professional anchors, high-end live broadcast rooms and stage products, and the customer service threshold is very high, but the live broadcast free shoeshine method not only meets the conditions of people, goods and field, but also does not need professional anchors and equipment, which is suitable for ordinary people to operate,
帮路人免费擦鞋肯定不会缺客户，就是天然的带货场景，只要把清洁的效果展示出来，甚至都不用过多去介绍产品，直播间只有几十人的新主播，短短九天时间，橱窗销量已经突破500多单。
There will be no shortage of customers to help passers-by clean their shoes for free. It is the natural delivery scene. As long as the cleaning effect is displayed, it is not even necessary to introduce the products too much. There are only dozens of new anchors in the live broadcast room. In just nine days, the sales of window has exceeded 500.
第二个、如何操作
Second, how to operate
准备手机开播账号、麦克风、直播支架、清洗剂，然后放下面子就可以开始直播，选择你要带货的商品，点击橱窗，进入抖音选品中心，搜索擦鞋，
Prepare the mobile phone launch account, microphone, live broadcast bracket, cleaning agent, and then put down your face to start the live broadcast. Select the goods you want to bring, click the window, enter the Tiktok Selection Center, search for shoes,
可以看到关于清洗剂的价格跟佣金，加入到橱窗就行了，直播场景可以选择公园、步行街、菜市场这些人多的地方，不会缺客户，人、货、场中的带货场景就有了。
You can see the price and commission of cleaning agents. Just add them to the shop window. You can choose parks, pedestrian streets, and food markets where there are many people for the live broadcast. There will be no shortage of customers. There will be scenes of people, goods, and goods in the market.
打造好人设，可以不断的介绍自己是下岗工人，留守青年或者离异宝妈，带货效果会更好，先去同行直播间观看学习，看看同行是什么时候开播的，
To create a good setting, you can constantly introduce yourself as a laid-off worker, a left-behind youth or a divorced treasure mother, and the effect of bringing goods will be better. First, go to the live broadcast room of peers to watch and learn, and see when peers started broadcasting,
一天播几次，一次播多久，他们的欢迎话术、产品介绍话术，促单话术又是怎么样的，全部记录下来，熟练后大胆的开播就行了，账号可以发一发你的直播切片视频素材。
How many times a day, and how long each time, their welcome scripts, product introduction scripts, and single promotion scripts are all recorded. After being skilled, you can start the broadcast boldly. Your account can send a video of your live video.
延伸私域玩法，可以不停的引导下单客户进粉丝群，引流到私域，打造好朋友圈，卖一些鞋子，也算是精准流量，
Extending the private domain play method can constantly guide customers to enter the fan group, drain to the private domain, create a circle of friends, and sell some shoes, which is also accurate traffic,
目前一个鞋粉的市场价在20左右，在创业的路上，鼓励难能可贵，否定才是常态，有些人天生镜头感好，表现力强，也许踩着时代的红利就能逆天改命了。
At present, the market price of a shoe powder is around 20. On the way of starting a business, encouragement is commendable, while negation is the norm. Some people are born with good camera sense and strong expressiveness. Maybe they can change their lives by stepping on the dividend of the times.
第三个、直播核心
Third, live core
直播最重要的是有个看点，这样直播间才能留人，免费给路人洗鞋，一是能留住人，热闹增加人气，把互动跟停留拉直来，熟悉的户外常景，
The most important thing about the live broadcast is to have a point of view, so that the live broadcast room can retain people and wash shoes for passers-by for free. First, it can retain people, increase the popularity of excitement, straighten the interaction and stay, familiar outdoor scenes,
尤其是菜市场，男女老少看着都亲切，都是真实路人，不纯在什么套路，一看效果好，价格合适就买了，天然的带货场景，一喷，抹布一擦，很快就洗干净了，特别方便。基本上很容易出单。
Especially in the vegetable market, men, women, old and young look friendly, and they are all real passers-by. They are not pure in what kind of routine. At the first sight, the effect is good, and the price is appropriate, so they buy it. The natural scene of taking goods, one spray, one wipe, and soon wash it clean, especially convenient. Basically, it is easy to make an order.
第四个、直播话术
Fourth, live script
1、开场话术，讲一些顺口、表示欢迎的话，告诉观看者直播间是干什么的，在哪里以及什么产品。(介绍自己是次要，大家的重点不在你是谁，而是你能带来什么)，比如：
1. The opening script is to tell the audience what the live room is for, where it is and what products. (Introducing yourself is secondary. The focus of everyone is not who you are, but what you can bring), such as:
感谢来到直播间的粉丝们，我直播时间一般是X点X点，大家记得准时来哦
Thank you for coming to the live broadcast room. My live broadcast time is generally X o'clock. Please remember to come on time
大家好，我是还是新主播，有很多不懂的地方，如果有什么地方做的不够的希望你们多多见谅，也可以直接在评论区留言，看到不错的建议会采纳奥~”
Hello, everyone, I'm still a new anchor. There are many things I don't understand. I hope you can forgive me if you don't do enough. You can also leave a message directly in the comment area. If you see good suggestions, you will adopt Ao~"
欢迎XX进来捧场，看名字应该是老乡/家里有脏鞋吗，是吗?我们直播间同款的一喷一擦就干净的清洗剂
Welcome XX to come in and join us. The name should be the hometown/are there dirty shoes at home, right? The same type of cleaning agent used in our live broadcast room can be cleaned by spraying and wiping
2、挽留话术，弄清楚“人家凭什么而留下?”用户没有太多耐心，大多用户平均停留时间在几分钟，首先你得给出用户停留的时间，较短时间内有什么福利不要错过之类。比如：
2. To retain the script and find out "why do people stay?" Users don't have much patience. Most users stay for a few minutes on average. First of all, you have to give the user the time to stay. What benefits do you have in a short time. For example:
欢迎新来的宝宝们，我们今天分享给大家的这个清洗剂呢用法非常多，家里有老人小孩，经常清洗鞋子特别麻烦的，今天给大家展示下，如何清洗。
Welcome to the new babies. The detergent we share with you today has many uses. There are old people and children at home. It is very troublesome to wash shoes often. Today, I will show you how to clean them.
我们今天活动价，视频同款只需19.9，觉得好用就带走。你们一定有洗鞋晒鞋的困难吧?不妨多看5分钟，说的再多不如见效果。
Our price for today's event is only 19.9 for the same type of video. You can take it away if you feel it is easy to use. You must have trouble washing and drying shoes? You might as well watch it for five more minutes. It's better to say more than to see the effect.
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