谦四·短视频直播运营及IP孵化实操，80节干货实操分享

谦四·短视频直播运营及IP孵化实操，80节干货实操分享

Qian Si · short video live broadcast operation and IP incubation practice, 80 dry goods practice sharing

课程目录：

Course catalog:

1.新手入局的迷思（上).mp4_ev_ev.mp4

1. The Mystery of Beginners (Part 1). mp4_ ev_ ev.mp4

2、新手入局的迷思（下).mp4_ev_ev.mp4

2. Myth of Beginners (Part 2). mp4_ ev_ ev.mp4

3、量变才能质变（上）.mp4_ev_ev.mp4

3. Only quantitative change can make qualitative change (Part 1). mp4_ ev_ ev.mp4

4.量变才能质变（下）.mp4_ev_ev.mp4

4. Only quantitative change can make qualitative change (Part 2). mp4_ ev_ ev.mp4

5、是应该先有流量，还是先有项目？.mp4_ev_ev.mp4

5. Should there be traffic or projects first mp4_ ev_ ev.mp4

6、为什么你拿不到结果.mp4_ev_ev.mp4

6. Why can't you get the result. mp4_ ev_ ev.mp4

7、平台的推荐是依靠算法.mp4_ev_ev.mp4

7. The recommendation of the platform depends on algorithm.mp4_ ev_ ev.mp4

08.抖音搜素电商实操落地课程更新2月21日_ev.mp4

08. Update of Tiktok Sousu E-commerce Practice Landing Course February 21_ ev.mp4

8、营销的核心-“内容为王”是为了“变现为王”.mp4_ev_ev.mp4

8. The core of marketing - "content is king" is to "cash into king". mp4_ ev_ ev.mp4

9、要想做好短视频直播,要懂讲好故事.mp4_ev_ev.mp4

9. If you want to do a good job of short video live broadcast, you need to know how to tell a good story.mp4_ ev_ ev.mp4

10、平台的变现模型.mp4_ev_ev.mp4

10. Realization model of platform.mp4_ ev_ ev.mp4

11、平台变现的最终导向.mp4_ev_ev.mp4

11. Final guidance of platform realization. mp4_ ev_ ev.mp4

12、谁是当下最大的风口.mp4_ev_ev.mp4

12. Who is the biggest air outlet at present. mp4_ ev_ ev.mp4

13、公域与私域的区别及平台的“大骗局”.mp4_ev_ev.mp4

13. The difference between public domain and private domain and the "big scam" of the platform. mp4_ ev_ ev.mp4

14.公域与私域的不同打法.mp4_ev_ev.mp4

14. Different playing methods between public domain and private domain. mp4_ ev_ ev.mp4

15、平台的“梦幻三角”-短视频、直播、个人IP.mp4_ev_ev.mp4

15. "Fantasy Triangle" of the platform - short video, live broadcast, personal IP.mp4_ ev_ ev.mp4

16、个人IP与传统电商最大的区别.mp4_ev_ev.mp4

16. The biggest difference between personal IP and traditional e-commerce. mp4_ ev_ ev.mp4

17、IP是一种性格放大器.mp4_ev_ev.mp4

17. IP is a character amplifier. mp4_ ev_ ev.mp4

18、平台下一步会做什么.mp4_ev_ev.mp4

18. What will the platform do next. mp4_ ev_ ev.mp4

19、平台变现的4大渠道.mp4_ev_ev.mp4

19. Four major channels for platform realization. mp4_ ev_ ev.mp4

20.行业分类.mp4_ev_ev.mp4

20. Industry Classification.mp4_ ev_ ev.mp4

21、不挂车视频的分析（1).mp4_ev_ev.mp4

21. Analysis of video without trailer (1). mp4_ ev_ ev.mp4

22、不挂车视频（2).mp4_ev_ev.mp4

22. Video without trailer (2). mp4_ ev_ ev.mp4

23、不挂车视频的算法（3).mp4_ev_ev.mp4

23. Algorithm of non-trailer video (3). mp4_ ev_ ev.mp4

24.不挂车视频的算法(4).mp4_ev_ev.mp4

24. Algorithm for non-trailer video (4). mp4_ ev_ ev.mp4

25、不挂车视频的算法(5).mp4_ev_ev.mp4

25. Algorithm for non-trailer video (5). mp4_ ev_ ev.mp4

26、挂车视频.mp4_ev_ev.mp4

26. Trailer video.mp4_ ev_ ev.mp4

27、粉丝量的意义.mp4_ev_ev.mp4

27. The significance of fan volume.mp4_ ev_ ev.mp4

28、人群标签、粉丝画像、作品画像.mp4_ev.mp4

28. Crowd tags, fan portraits, work portraits.mp4_ ev.mp4

29、人群分层及实操案例.mp4_ev_ev.mp4

29. Population Stratification and Practice Cases.mp4_ ev_ ev.mp4

30、少粉高变现.mp4_ev_ev.mp4

30. Less powder and higher cash.mp4_ ev_ ev.mp4

31、影响播放量因素-基础粉丝及赛马机制（上).mp4_ev_ev.mp4

31. Factors Affecting the Playback Volume - Basic Fans and Horse Race Mechanism (Part 1). mp4_ ev_ ev.mp4

32、影响播放量的数据因素(中).mp4_ev_ev.mp4

32. Data Factors Affecting Playback Volume (Medium). mp4_ ev_ ev.mp4

33、影响播放量因素-容易违规的行业及避免方案（下）.mp4_ev_ev.mp4

33. Factors affecting broadcast volume - industries prone to violations and avoidance schemes (Part 2). mp4_ ev_ ev.mp4

34、数据复盘.mp4_ev_ev.mp4

34. Data Duplication.mp4_ ev_ ev.mp4

35、账号搭建-定位（1).mp4_ev_ev.mp4

35. Account setup - positioning (1). mp4_ ev_ ev.mp4

36、账号搭建-定位（2).mp4_ev_ev.mp4

36. Account setup - positioning (2). mp4_ ev_ ev.mp4

37、建立素材库-直播切片.mp4_ev_ev.mp4

37. Establishment of material library - live section.mp4_ ev_ ev.mp4

38、优质内容的创作思路.mp4_ev_ev.mp4

38. Creative ideas for high-quality content.mp4_ ev_ ev.mp4

39、建立素材库-短视频创作之优质内容.mp4_ev.mp4

39. Establish a material library - high-quality content for short video creation.mp4_ ev.mp4

40、视频创作的文案结构-写作对象.mp4_ev.mp4

40. Copy structure of video creation - writing object.mp4_ ev.mp4

41、视频创作的文案结构-选题架构、内容结构、内容来源.mp4_ev_ev.mp4

41. Copy structure of video creation - topic structure, content structure and content source.mp4_ ev_ ev.mp4

42、如何选择对标账号.mp4_ev_ev.mp4

42. How to select benchmarking account.mp4_ ev_ ev.mp4

43、如何选择对标账号的视频进行借鉴.mp4_ev_ev.mp4

43. How to select videos of benchmarking accounts.mp4_ ev_ ev.mp4

44、短视频创作里的“货”是什么？.mp4_ev.mp4

44. What is "goods" in short video creation mp4_ ev.mp4

45、建立素材仓储-短视频规划.mp4_ev.mp4

45. Establish material storage - short video plan.mp4_ ev.mp4

46、为什么要花钱投DOU+（1）.mp4_ev_ev.mp4

46. Why should I spend money on DOU+(1). mp4_ ev_ ev.mp4

47、为什么要花钱投DOU+（2).mp4_ev_ev.mp4

47. Why should I spend money on DOU+(2). mp4_ ev_ ev.mp4

48、投DOU+实操-投放技巧.mp4_ev.mp4

48. DOU+Practice - Launch Skill. mp4_ ev.mp4

49、投DOU+实操-线下同城的投放.mp4_ev_ev.mp4

49. DOU+practice - offline and city-wide launch. mp4_ ev_ ev.mp4

50、经典问题-投DOU+能不能撬动自然流量.mp4_ev_ev.mp4

50. Classic question - can you pry the natural flow by investing in DOU+. mp4_ ev_ ev.mp4

51、投DOU+后,能撬动自然流量的判断标准.mp4_ev_ev.mp4

51. After DOU+is put into operation, the judgment standard of natural flow can be levered. mp4_ ev_ ev.mp4

52、新号起号阶段应该发什么内容（1）.mp4_ev_ev.mp4

52. What should be sent at the starting stage of the new number (1). mp4_ ev_ ev.mp4

53、新号起号阶段应该发什么内容（2）.mp4_ev_ev.mp4

53. What should be sent at the starting stage of the new number (2). mp4_ ev_ ev.mp4

54.如何选择“相似达人”及对标账号与“相似达人”的区别?.mp4_ev_ev.mp4

54. How to select "similar talent" and the difference between benchmarking account and "similar talent" mp4_ ev_ ev.mp4

55、新号投DOU+的预算及停止投放的标准.mp4_ev_ev.mp4

55. The budget of DOU+and the standard for stopping the launch of the new sign.mp4_ ev_ ev.mp4

56、高利润行业的高客单价投放.mp4_ev_ev.mp4

56. High-per-customer unit price launch in high-profit industries. mp4_ ev_ ev.mp4

57、DOU+的投放实例及预算方案.mp4_ev_ev.mp4

57. DOU+launch instance and budget scheme.mp4_ ev_ ev.mp4

58、短视频的重要数据分析-平均播放秒数及粉丝播放占比（上）.mp4_ev_ev.mp4

58. Analysis of important data of short videos - average number of seconds played and percentage of fans played (Part 1). mp4_ ev_ ev.mp4

59、短视频的重要数据分析-曲线图的分析及剪辑思路(下).mp4_ev.mp4

59. Analysis of important data of short video - analysis and editing ideas of curve chart (Part 2). mp4_ ev.mp4

60、短视频摄制-拍摄（上）.mp4_ev_ev.mp4

60. Short video shooting - shooting (Part 1). mp4_ ev_ ev.mp4

61、短视频摄制-剪辑（1).mp4_ev_ev.mp4

61. Short video shooting - clip (1). mp4_ ev_ ev.mp4

62、短视频摄制-剪辑（2).mp4_ev_ev.mp4

62. Short video production - clip (2). mp4_ ev_ ev.mp4

63、直播间的“每一个人”.mp4_ev_ev.mp4

63. "Everyone" in the studio. mp4_ ev_ ev.mp4

64、直播间的人设IP及客户的人群画像.mp4_ev_ev.mp4

64. The personal IP address of the live broadcast room and the crowd portrait of customers. mp4_ ev_ ev.mp4

65、直播间的人货场（1).mp4_ev_ev.mp4

65. People and goods yard in the live broadcast room (1). mp4_ ev_ ev.mp4

66、直播间的人货场（2).mp4_ev_ev.mp4

66. People and goods yard in the live broadcast room (2). mp4_ ev_ ev.mp4

67、直播间的两大“咖”（3）.mp4_ev.mp4

67. The two "cafes" in the live broadcast room (3). mp4_ ev.mp4

68、直播间的两大“咖”(4).mp4_ev_ev.mp4

68. Two "coffee" in the live broadcast room (4). mp4_ ev_ ev.mp4

69、直播间的数据分析（1).mp4_ev_ev.mp4

69. Data Analysis in the Live Room (1). mp4_ ev_ ev.mp4

70、直播间的分析-“赛马”(2).mp4_ev_ev.mp4

70. Analysis of live broadcast room - "horse race" (2). mp4_ ev_ ev.mp4

71、直播间的数据分析（3).mp4_ev_ev.mp4

71. Data Analysis in the Live Room (3). mp4_ ev_ ev.mp4

72、老号起号案例及引流.mp4_ev_ev.mp4

72. Cases and drainage of the old number. mp4_ ev_ ev.mp4

73、直播与短视频的区别.mp4_ev_ev.mp4

73. Difference between live video and short video.mp4_ ev_ ev.mp4

74.直播间起号方法-做直播间热度（下).mp4_ev_ev.mp4

74. How to start the number of the live broadcast room - do the heat of the live broadcast room (Part 2). mp4_ ev_ ev.mp4

75、新号直播间-做账号热度(上).mp4_ev_ev.mp4

75. New number of live broadcast room - do account popularity (Part 1). mp4_ ev_ ev.mp4

76、直播与短视频的权重问题及开播的粉丝量标准.mp4_ev_ev.mp4

76. The weight of live and short videos and the number of fans to start broadcasting. mp4_ ev_ ev.mp4

77、直播间别乱来.mp4_ev_ev.mp4

77. Don't mess up in the live broadcast room.mp4_ ev_ ev.mp4

78、常见的两种直播方式-产品类（下).mp4_ev_ev.mp4

78. Two common live broadcast methods - product category (II). mp4_ ev_ ev.mp4

79、新号开播流程-连续15天的打法.mp4_ev_ev.mp4

79. New number broadcast process - 15 consecutive days of playing.mp4_ ev_ ev.mp4

80、新号直播间如何投DOU+.mp4_ev_ev.mp4

80. How to cast DOU+. mp4 in the new live room_ ev_ ev.mp4