张越短视频运营落地实操课，让账号有更多的流量（短视频流量+带货出单实操课）

张越短视频运营落地实操课，让账号有更多的流量（短视频流量+带货出单实操课）

Zhang Yue's short video operation landing practice class allows the account to have more traffic (short video traffic+delivery order practice class)

短视频带货出单实操课

Short video with delivery order practice class

你是否遇到这些问题？

Have you encountered these problems?

视频播放量很高，转化少

Video playback is high and conversion is low

找不到精准赛道，不知道怎样运营账号

Can't find the precise track, don't know how to operate the account

视频创作没有灵感，流量越来越少

Video creation has no inspiration, and the traffic is getting less and less

学了很多理论，实操落地却不行

Learned a lot of theories, but failed to practice

不了解短视频底层逻辑，不会做数据

Do not understand the underlying logic of short video and do not make data

不知道怎么剪辑视频，经常被判

I don't know how to edit the video. I'm often sentenced

不会测品=不出单

Can't measure the product=can't issue the order

学完收获

Harvest after learning

知道自己的账号定位和如何运营一个账号

Know your account location and how to operate an account

明白怎样如何选择爆品，增加转化率

Understand how to select explosives and increase conversion rate

学会基础的拍摄和剪辑技巧

Learn basic shooting and editing skills

面向人群

Facing the crowd

想做短视频带货、但不知如何定位和选品

Want to make short video with goods, but don't know how to locate and select

不懂如何拍剪视频做流量

Don't know how to shoot and cut videos to make traffic

做了一段时间没有转化

It has been done for some time without conversion

课程大纲

Curriculum

基础课

Basic courses

第一课：平台推流机制

Lesson 1: Platform streaming mechanism

第二课：账号雷区

Lesson 2: Account minefield

第三课：视频雷区

Lesson 3: Video minefield

第四课：解除限流“废号挽救”

Lesson 4: Release the current limit and "scrap the number to save"

第五课：基础推流机制和热门指标

Lesson 5: Basic streaming mechanism and popular indicators

第六课：账号粉丝数据分析

Lesson 6: Account fan data analysis

第七课：标签规则铁粉机制

Lesson 7: labeling rules and iron powder mechanism

第八课：看账号标签+打标签

Lesson 8: Look at account label+label

第九课：视频看标签+打标签

Lesson 9: Watch the video tag+tag

第十课：拔升流量池之“破播三板斧”

Lesson 10: Lift up the "three axes" of the flow pool

第十一课：破播利器“神评论”！

Lesson 11: Breaking the broadcast weapon "divine comment"!

第十二课：手机如何模仿电脑登录网页

Lesson 12: How to use mobile phones to imitate computer login

第十三课：创作服务平台介绍

Lesson 13: Introduction to creative service platform

第十四课：如何去找热门视频素材

Lesson 14: How to find popular video materials

带货实操课

Practical operation class with goods

第一课：先做流量还是先做带货

Lesson 1: Do you do the flow first or do you do the delivery first

第二课：卖自己的货还是卖别人的货

Lesson 2: Sell your own goods or sell others' goods

第三课：纯视频带货还是直播带货

Lesson 3: pure video delivery or live delivery

或者视频直播一起做

Or live video

第四课：整体思路总结

Lesson 4: Summary of overall thinking

第五课：找对标账号的意义是什么

Lesson 5: What is the meaning of finding the benchmarking account

第六课：+粉破流量层级的对标账号或视频

Lesson 6:+Benchmark account or video of broken traffic level

第七课：ROI出单率高的账号或视频

Lesson 7: Account or video with high ROI billing rate

第八课：找直播带货的对标账号

Lesson 8: Find the benchmarking account of live broadcast with goods

第九课：爆品如何选出

Lesson 9: How to select explosives

第十课：剪辑课

Lesson 10: Editing

第十一课：原创视频怎么拍

Lesson 11: How to shoot original videos

第十二课：小店随心推和dou+投放

Lesson 12: Shop Push and Dou+Launch

第十三课：如何查看自己的电商标签

Lesson 13: How to view your own e-commerce labels

第十四课：如何确定账号内容对标

Lesson 14: How to determine account content benchmarking

第十五课：如何筛选爆品

Lesson 15: How to screen explosives