抖音电商运营投放商城全案线上课，全新前言打法，助力快速掌握直播带货运营和投流策略

抖音电商运营投放商城全案线上课，全新前言打法，助力快速掌握直播带货运营和投流策略

Tiktok e-commerce operation launched the whole project line class in the mall, with a new foreword playing method, helping to quickly master the live broadcast with goods operation and investment strategy

课程目录

Course catalogue

【直播带货人货场以及运营策略】

[Live broadcast carrier freight yard and operation strategy]

1、课程介绍以及致学员的一番话；

1. Course introduction and a speech to the trainees;

2、思维型主播的话术设计逻辑以及专项训练；

2. The discourse design logic and special training of the thinking anchor;

3、如何高效的选出爆品和高级排品思维策略；

3. How to effectively select explosive products and advanced product arrangement thinking strategies;

4、科学的通过目标人群画像设计场景方案和灯光；

4. Scientifically design the scene scheme and lighting through the portrait of the target crowd;

5、操盘手如何设计一个直播带货的启动工作以及运营计划；

5. How does the operator design a launch and operation plan for live broadcast with goods;

6、直播间的流量底层逻辑-流量如何分发给直播间；

6. The underlying logic of traffic in the live broadcast room - how to distribute traffic to the live broadcast room;

7、带货直播间的数据考核体系的详细讲解；

7. Detailed explanation of the data assessment system in the live broadcast room with goods;

8、直播间用付费快速破冷启动；

8. The live broadcast room is started quickly with payment;

9、直播间用付费快速搭建直播间标签；

9. The live broadcasting room quickly builds the live broadcasting room label with payment;

10、全新自然流起号：三项微融Feed流起号落地实操；

10. New natural flow number: three micro-fusion feed flow number landing practice;

11、日不落直播间的起号：视频无限连爆起号落地实操；

11. The starting number of the live broadcast room at sunset: the landing practice of the video unlimited burst starting number;

【付费起号以及投流放大】

[Payment start and flow amplification]

12、付费投流的底层逻辑；

12. The underlying logic of payment and flow;

13、付费投流的直播间如何设计人货场去承接；

13. How to design the people and goods yard for the live broadcast room of paid streaming;

14、直播间千川计划的深度搭建落地实操；

14. The in-depth construction and implementation of the Qianchuan Plan in the live broadcast room;

15、图文短视频千川计划的深度搭建落地实操；

15. The implementation of the deep construction of the Qianchuan Plan with pictures and short videos;

16、搜索广告千川计划的深度搭建落地实操；

16. The in-depth construction and implementation of the Qianchuan Plan for Search Advertising;

17、实操点1：千川计划如何快速搭建流量模型起量；

17. Practical operation point 1: how to quickly build a flow model in Qianchuan Plan;

18、实操点2：千川计划开启后很多大拇指，什么原因？怎么处理？

18. Practice point 2: After the launch of the Qianchuan Plan, there are many thumbs. What is the reason? How to deal with it?

19、实操点3：千川计划开启后就没了自然流量或者自然流量越来越少，什么原因？怎么处理？

19. Practice point 3: After the launch of the Qianchuan Plan, there is no natural flow or the natural flow is becoming less and less. What is the reason? How to deal with it?

20、实操点4：千川计划完全无消耗或者消耗很少，是什么什么原因？怎么处理？

20. Practice point 4: What is the reason why the Qianchuan Plan has no or little consumption? How to deal with it?

21、实操点5：千川计划之前有消耗现在无消耗了或投产比一开始高突然投产比变低了，怎么处理?

21. Practical operation point 5: What should we do if there was consumption before the Qianchuan Plan and now there is no consumption or the production ratio is higher than the beginning and suddenly the production ratio is lower?

22、实操点6：千川怎么出价、能消耗无投产怎么解决、直投还是选择素材？

22. Practice point 6: How does Qianchuan bid, how can it solve the problem of energy consumption without production, direct investment or material selection?

23、实操点7:千川的人群包的深度打法；

23. Practice point 7: The deep play of the crowd pack in Qianchuan;

24、如何领取学习资料？

24. How to get the study materials?

【商城的运营思维】

[Operation thinking of mall]

25、商品卡的底层逻辑和打法思路

25. The underlying logic and playing ideas of commodity cards