美团电商特训营:美团·店群玩法,无脑铺货月产出6000-15000+精细化月产2w+
Meituan e-commerce special training camp: Meituan · store group play, brainless distribution monthly output 6000-15000+refined monthly output 2w+
目前市面上主要流行两种玩法,百分之90的人基本都选择的第一种,由于缺乏安全感,我们两种方法目前是两个不同的团队在跑,
At present, there are two popular methods of playing. 90% of people basically choose the first one. Due to lack of security, our two methods are currently run by two different teams,
第一种,拼命下店,和原先淘宝店群一模一样的情况,拼命铺店,这种玩法不需要补单优化,只需要使劲下店即可,这种玩法的产出在6000到12000之间,这属于标准化的流程跑。相对简单粗暴。如图…这个新店一个月的利润就在6000到一万二之间,目前我们在入驻的还有10几家公司,20几家店铺
The first is to go out of the store desperately, which is exactly the same as the original Taobao store group. This game does not need to make up for optimization, but only needs to go out of the store hard. The output of this game is between 6000 and 12000, which is a standardized process. Relatively simple and rough. As shown in the figure, the profit of this new store is between 6000 and 12 thousand a month. At present, there are more than 10 companies and more than 20 stores in the new store
第二种就是我们熟悉的精细化,清理无流量,根据上升词选品,补单等,这种玩法产出看人,我见过几千一万的,也见过做到两到三万,这个根据自己的资金储备来。这种玩法对人的要求偏高,虽不适合批量,但是可以做的更深。抗风险能力较强!目前还没有完全跑通,但有一点是肯定的,没补单能做到五六百七八百销售额用一些操作手法是一定可以做到的,为什么我这么肯定美团可以补单,参考如图
The second is the refinement that we are familiar with, cleaning up no flow, selecting items according to rising words, filling up the list, etc. The output of this kind of play depends on people. I have seen tens of thousands of people, and I have seen to achieve 20000 to 30000. This is based on my own capital reserve. This kind of play requires a high level of people. Although it is not suitable for mass production, it can be done further. Strong anti-risk ability! At present, it has not been completely completed, but one thing is certain. It is certain that the sales volume of 567800 can be achieved without replenishment. Why am I so sure that Meituan can supplement the order? Refer to the figure below
选中一个赛道,挖一条一米宽,一万米深的井
Select a track and dig a well one meter wide and ten thousand meters deep
在团队几个月的努力下,我们也算是完全走通了0到1,从开店时各种踩坑,到现在做出的产出和效益
With the efforts of the team for several months, we have been able to get through 0 to 1 completely, from all kinds of stepping holes when opening the store to the output and benefits we have made now
这不仅是项目的壁垒,也是团队的壁垒。起初,我们也有考虑过要不要做培训,培训赚的钱不一定能比项目比项目赚的多,毕竟现在做美团的人,相比抖音,淘宝天猫,绝对是极少数人的,思而再三,经过半个月的内训测试,目前赚钱的概率还是能做到百分之80以上,也许现在赚的钱不多,但是要看长线,在项目没问题,交付能做好的情况下,这个价值是无限大的!就像我常说,项目会变,产品会变,但是人不会变,时代的红利会结束,产品的红利也会结束,但是这些我不担心,追风口一直都是我最擅长的事儿,人心的红利才刚刚开始,从天猫抖店再到快手无人,我也用实践,完完全全的证明了这一点。所以培训这件事,自然就变得水到渠成了。这对我来说,也算是孤注一掷。
This is not only the barrier of the project, but also the barrier of the team. At first, we also considered whether to do training. The money earned from training may not be more than that from the project. After all, the people who are now working in Meituan are absolutely few compared with Tiktok and Taobao Tmall. After thinking twice, after half a month of internal training and testing, the probability of making money is still more than 80%. Maybe the money earned now is not much, but it depends on the long-term. If the project is OK and the delivery can be done well, This value is infinite! As I often say, the project will change, the product will change, but the people will not change, the dividend of the era will end, and the dividend of the product will end. But I don't worry about these things. I have always been good at chasing the wind, and the dividend of people's hearts has just begun. From Tmall stores to Kwai, I have also proved this completely with practice. So the training will naturally become a matter of course. For me, this is also a gamble.
实事求是,我们不保证你百分百能做到这个数据,我见过18岁的人间清醒,也见过60岁的榆木疙瘩,毕竟每个人执行力大不相同。
To be practical and realistic, we can't guarantee that you can achieve this data 100%. I have seen 18-year-old people sober and 60-year-old people with elm bumps. After all, everyone's executive power is very different.
这是个好人做生意的时代,赚辛苦钱,更值得人尊敬。相对于前端,我们帮后端做的很重。
This is an era of good people doing business. It is more respectable to earn hard money. Compared with the front end, we do a lot for the back end.
经过近一个月时间的打磨,做出了一套标准化的流程,和培训体系,做到学而会,会而行,行则出结果!在项目细节拆解方面,我们也算做到了极致!
After nearly a month of polishing, a set of standardized processes and training systems have been developed to achieve the goal of learning and doing, and doing will produce results! In terms of project details, we have also achieved the ultimate!
课程第一部分
Course Part I
我会帮项目捋顺,告诉大家怎么从一开始规划,根据自己定位去做美团电商,从注册公司的细节,到下店,店铺细节设置,花一到两个小时,给大家捋并且实操一遍
I will help straighten out the project and tell you how to plan from the beginning and do Meituan e-commerce according to your own positioning, from the details of the registered company to the details of the store, and the details of the store settings. It will take one or two hours to straighten out and practice for you
课程第二部分
Course Part II
我会拆解我们目前所用的三种远品方式,结合我们天猫这么多年的玩法,告诉大家如何精细化选品,这种选品方式,适用于任何平台,更方便大家找到马上要爆的品
I will disassemble the three remote selection methods we currently use, and tell you how to refine the selection based on our Tmall's playing methods for so many years. This selection method is applicable to any platform, and it is more convenient for you to find the products that are about to explode
课程第三部分
Course Part III
拆解我们运营店铺过程中的所需要的一些软件配置,拍单售后处理等等
Disassemble some software configurations needed in the process of operating our store, and deal with the after-sales processing of the auction order, etc
课程第四部分
Course Part IV
详细讲解目前市面上的主流玩法,以及如何精细化的运营手中的店铺,拉高产值
Explain in detail the current mainstream playing methods on the market, and how to operate the shops in hand in a refined way to increase the output value
课程第五部分
Session 5
讲解店铺运营过程中,如何维护和拉升自己的店铺,以及我们这几个月实操下来美团一些延伸玩法分享(绝️)
Explain how to maintain and promote our store during the operation of the store, and share some extended playing methods of Meituan after our practice in recent months (absolutely&# 65039;)
课程目录
Course catalogue
第一节课:下店+开店设置.mp4
The first lesson: store closing+store opening settings.mp4
第二节课:选品阶段.mp4
Lesson 2: Selection stage.mp4
第三节课:软件设置.mp4
Lesson 3: Software Setting.mp4
第四节课:店铺运营两种方式.mp4
Lesson 4: Two ways of store operation.mp4
第五节课:补单与答疑.mp4
Section 5: Supplement and Answer.mp4
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