网创指引人QQ小世界其实已经出来半年左右了，可能还有很多小伙伴没听说过。因为不管我们生活还是工作，大部分用到的社交软件还是微信！QQ是我们记忆中的软件，或者是我们记载我们清楚的软件，偶尔才打开看一下。所以QQ小世界这个项目听说的少也很正常了。我们来一起看一看这个副业项目。
In fact, the QQ small world has been out for about half a year, and there may be many small partners who haven't heard of it. Because whether we live or work, most of the social software we use is WeChat! QQ is the software in our memory, or the software that we record clearly. It is only occasionally opened for a look. So it is normal to hear less about QQ Small World. Let's take a look at this sideline project.
01
项目介绍
Project introduction
打开手机QQ，在下面菜单栏的第二个就能看到QQ小世界了。
Open QQ on your mobile phone, and you can see the QQ world in the second part of the menu bar below.
然后我们直接点击进去，就能看到主要内容了！这个也是个短视频，属于QQ的短视频，类似微信的视频号，某音，某手等的短视频平台。
Then we can click directly to see the main content! This is also a short video, belonging to QQ short video, similar to the video number of WeChat, a voice, a hand and other short video platform.
这个时候你可能会想，都是腾讯平台，都有视频号了，为啥QQ还出个小世界呢？你这问道点子上了，你肯定能做好QQ小世界这个项目的！主要是因为QQ和微信这个生态圈，他们的受众不一样，面向的群体不一样。
At this time, you may think that all Tencent platforms have video numbers. Why does QQ have a small world? You are on the point. You are sure to do a good job in the QQ Small World project! The main reason is that QQ and WeChat have different audiences and target groups.
微信主要是面向职场群体，80后90后，甚至6070后中老年群体。而QQ主要面向的00后，甚至10后这些新生代群体，并且他们的身份主要是学生党。所以你要做好QQ小世界这个项目，你的内容就必须偏向于这个群体，才能做的出来，做的开！
WeChat is mainly aimed at working groups, the post-80s and post-90s, and even the post-60s middle-aged and elderly. QQ is mainly aimed at the post-00s and even post-10s, and their identity is mainly the student party. So if you want to do a good job in the QQ Small World project, your content must be biased towards this group, so that you can do it well!
下面我们就来简单分析下，那些内容适合QQ小世界！
Now let's make a simple analysis. Those contents are suitable for the QQ small world!
02
02
玩法介绍
Introduction to play
1、动漫，二次元相关的内容。比如最近比较火的动漫、漫画解说，二次元壁纸等！想做漫画解说的，可以查看站内前面的内容，有很多教程哦。
1. Animation, related to the anime. For example, recent popular animation, cartoon commentary, anime wallpaper, etc! If you want to make a cartoon commentary, you can check the contents in front of the website. There are many tutorials.
2、明星周边。大部分这个群体都会追星，并且很大方！可以产出一些爱豆的娱乐资讯，带货一些明星签名海报，应援棒啥的，都不错。
2. Around the stars. Most of this group will pursue stars and be generous! It can produce some entertainment information about Aidou, bring some signed posters of stars, and help sticks, all of which are good.
3、手游推广。现在的年轻人都喜欢玩游戏，比如王者荣耀，吃鸡，还有一些新奇的游戏。录制一些自己玩的新奇游戏，进行手游推广也是很好做的。
3. Mobile game promotion. Nowadays, young people like to play games, such as King Glory, Chicken Eating, and some new games. It is also good to record some new games and promote mobile games.
4、卖学习资料。可以卖给这些学生党一些中学资料，比如名师讲课视频，学霸笔记等！00后也上大学了，可以卖作业代写，课程带过，也可以卖一些证书类的资料。这些资料可以直接某宝购买，花一分钱，可以转卖无数份。
4. Sell learning materials. You can sell these students some secondary school materials, such as videos of famous teachers' lectures, notes of learning hegemony, etc! After 00, I also went to college. I can sell homework for writing, take courses with me, and sell some certificate materials. These materials can be purchased directly from a certain treasure. For a penny, you can resell countless copies.
大致方向和内容讲解了下，玩法更多玩法
The general direction and content are explained, and the playing methods are more
盈利模式1:视频带货
Profit model 1: video with goods
好物号，前期先发布易爆、受众广的猎奇新闻、影视解说、明星动态、情感类视频，粉丝大于1000即可开通橱窗带货权限。QQ客户群多是学生和初阶打工人，可在选品中心挑选热销爆款、低客单高佣的产品，再去“某快某手、某宝某多”平台找此类产品的高赞带货视频，进行二创、混剪，挂“选品中心”链接带货赚佣金。
Good item number. In the early stage, we will release explosive and widely received news, film and television commentary, star news, and emotional videos. If the number of fans is more than 1000, we can open the window to carry goods. QQ customer groups are mostly students and junior workers. You can select products with hot sales, low customer orders and high commission in the selection center, and then go to the platform of "certain fast, certain hand, certain treasure and many" to find the high praise video of such products, carry out secondary innovation and mixed cutting, and hang the link of "selection center" to bring goods to earn commission.
对标号:账号 x火好物，粉丝7.8W，该账号前期先发影视解说视频起号，后期再发日用百货、护肤品、学生文具等产品种草视频，每日疯狂更新4-8条，完全靠怼量。
Benchmark number: account number x Huo Haowu, fans 7.8W. The account first issued a video of film and television commentary at the beginning, and then issued a video of grass planting for daily necessities, skin care products, student stationery and other products at the later stage. It is crazy to update 4-8 items every day, completely depending on the quantity.
盈利模式2:导流微信、公众号卖货或赚取流量主收益
Profit model 2: Diversion WeChat, official account selling or earning main income from traffic
一是导流微信，卖产品或服务，二是导流公众号，赚取流量主收益。例如:账号 鞋x无印良品，粉丝1.6W，每日1-3更，发布球鞋开箱、球鞋搭配、球鞋手绘、球星赛事、打球段子等“二创内容”，在视频合集名称留微信，制定视频留二维码，引导客户加V购买，主要销售复刻球鞋、潮服、NBA球衣。
One is to divert WeChat to sell products or services, and the other is to divert official account to earn main revenue from traffic. For example: account shoes x Muji good products, fans 1.6W, 1-3 shifts every day, release the "second innovation content" such as shoe unpacking, shoe matching, shoe hand-painted, star games, playing jokes, etc., leave a WeChat in the name of the video collection, develop a QR code in the video, guide customers to add V to purchase, and mainly sell replica shoes, fashion clothes, NBA jerseys.
可用4种方式导入微信私域:1、主页专栏放微信号;2、账号简介放微信号;3、置顶视频植入微信号;4、置顶视频拼接二维码，引导截图扫码。
There are four ways to import WeChat private domain: 1. Put WeChat on the homepage column; 2. Account profile WeChat signal; 3. Top video embedded with micro-signal; 4. The top video splices the QR code and guides the screenshot scanning.
盈利模式3:导流QQ、QQ群，接广告或带货
Profit model 3: guide QQ and QQ groups, receive advertisements or bring goods
小世界打通了QQ私域，可跳转衔接个人QQ、QQ群、QQ空间及QQ小店。例如:账号 x料库，粉丝0.7W，每日1更，发高中学科资料、学霸逆袭笔记、考试资料等内容。将资料图片混剪成轮播视频，吸引高中生粉丝在评论区咨询，私信引导加好友进QQ空间自取。
The small world has opened up the QQ private domain, and can jump to connect individual QQ, QQ group, QQ space and QQ store. For example, the account number x material library, fans 0.7W, one watch every day, and the distribution of high school subject materials, Xueba counterattack notes, exam materials and other contents. Mix and cut the data and pictures into a rotating video to attract high school students' fans to consult in the comment area. Private letters guide friends to enter the QQ space for self-collection.
盈利模式3:CPS、CPA变现
Profit model 3: realization of CPS and CPA
视频挂链接，给视频网站、游戏、社交类APP拉新或卖会员，赚取CPS、CPA。直接到其他短视频平台“深入参考”即可，尽量挑无水印、高清内容。
Video links are used to attract new members or sell members to video websites, games and social apps to earn CPS and CPA. Go directly to other short video platforms for "in-depth reference", and try to select non-watermark and high-definition content.
例如账号 x草冰激凌，粉丝0.1W，每日3-5更，将平台小说的免费章节，用AI配音工具生成配音，并搭配美食、解压、游戏类视频，二创视频发布。在小说高潮处戛然而止，引导用户去知乎、番茄小说等平台，充会员看大结局，转化一个拿6-10元CPS提成。
For example, the account number x grass ice cream, fans 0.1W, and daily 3-5 shifts, will use the AI dubbing tool to generate the dubbing of the free chapters of the platform novel, and match the food, decompression, and game videos, and the second creation video will be released. It stops abruptly at the climax of the novel, guides users to go to Zhihu, Tomato Novel and other platforms, fills members to watch the ending, and converts them into a CPS commission of 6-10 yuan.
盈利模式4:开通QQ小店带货
Profit model 4: open QQ store to carry goods
自家有货源，或者已经有直播、短视频带货业务的，可开通QQ小店，捎带做一下。开通QQ小店门槛不高，旗舰店、专营店、专卖店需提供营业执照+品牌授权书，企业店只需提供营业执照申请即可。一个店铺可绑定一个QQ。
If you have a source of goods at home, or you have a live broadcast or short video delivery service, you can open a QQ store to do it. The threshold for opening QQ small stores is not high. Flagship stores, franchise stores and franchise stores need to provide business license+brand authorization, and enterprise stores only need to provide business license application. One store can be bound to one QQ.
评论前必须登录！
立即登录 注册