短视频带货成长营，​抖音短视频出单攻略，吃透账号运营的奥秘，轻松带货

短视频带货成长营，​抖音短视频出单攻略，吃透账号运营的奥秘，轻松带货

Short video with goods growing camp, Tiktok short video with order strategy, understand the secret of account operation, and bring goods easily

金牌课程

Gold course

抖音短视频出单攻略

Introduction to Tiktok short video

吃透账号运营的奥秘

Understand the mystery of account operation

剪辑干货

Cut dry goods

成为剪映大神的必经之路

The only way to become the great god of Jianying

轻松带货

Easy to carry goods

产品发货、退/换货、

Product delivery, return/exchange

售后都由商家负责

After sales are the responsibility of the merchant

寻鱼优学体系化课程

Systematic course of fish optimization

给你清晰的带货思路

Give you a clear idea of carrying goods

课程大纲

Curriculum

第一章拉齐认知：九句话告诉你短视频带货的真相

Chapter 1 Lazi Cognition: Nine sentences tell you the truth of short video delivery

01为什么做短视频

01 Why do short videos

02为什么做短视频带货

02 Why do you carry goods in short video

03未来的发展方向怎么样

03 What is the future development direction

第二章人群思维：抖音账号打造的核心逻辑

Chapter II Crowd Thinking: The Core Logic of Tiktok Account Creation

04抖音电商下的人群思维

04 Crowd thinking under Tiktok e-commerce

05如何基于人群思维制定清晰的账号定位

05 How to develop clear account positioning based on crowd thinking

06如何做好账号的人设和场景定位

06 How to do a good job of account setup and scene positioning

第三章高效做号：四步找到你适合做的抖音号

Chapter 3 Efficient Number Making: Four Steps to Find Your Suitable Tiktok Number

07确定账号模式，制定运营路径

07 Determine account model and develop operation path

08确定赛道定位，踩着对手上位

08 Determine the track positioning and step on the opponent

09确定账号定位，找到目标人群

09 Determine the account location and find the target group

10确定内容定位，输出产品视频

10 Determine content positioning and output product video

第四章对标账号：找到自己的竞争对手&学习对象

Chapter IV Benchmarking Account: Find Your Competitors&Learning Objects

11如何找到对标账号

11 How to find the benchmarking account

12竞品分析：对标账号的数据情况

12 Competitive product analysis: data of benchmarking account

13尝试构建自己的差异点和记忆点

13 Try to build your own differences and memory points

第五章5大要素：要素察觉短视频内容自然信

Chapter 5 Five Elements: Elements Perception of Short Video Content

14选题：让你提前成功一半的好选题

14 Topic selection: a good topic that allows you to succeed half in advance

15脚本：准备齐全才能流量爆棚

15 Script: The traffic can only explode when the preparation is complete

16文案：打动人心，更能撬动销量

16 Copywriting: moving people's hearts, more able to pry sales

17标题：眼前一亮or眼前一黑

17 Title: Brightness or blackness

18热点：大神们都在用的蹭热点技巧

18 Hot spots: the hot spot rubbing techniques used by the gods

第六章知己知彼：掌握抖音流量的秘密

Chapter 6 Know Yourself and Know the Opposite: Know the Secret of Tiktok Traffic

19流量的秘密

19 The secret of traffic

20视频对流量的影响

20 Impact of video on traffic

21标签是什么

21 What is the label

第七章寻鱼优选：爆款热品全都有从此选品超简单

Chapter 7 Fish Search and Selection: All the hot items are available, and it is very simple to choose from them

22第一步:哪些产品适合抖音?

Step 1: Which products are suitable for Tiktok?

23第二步：如何借助寻鱼优选找到好产品

23 Step 2: How to find good products with the help of fish search

24第三步：如何利用好这些产品

24 Step 3: How to make good use of these products

第八章短视频拍剪：从没想过不用拍视频也能

Chapter 8 Short Video Clipping: I never thought I could do without video

25拍摄前

25 Before shooting

26拍摄中

26 Shooting

27拍摄后

27 After shooting

28寻鱼优选的解决方案

28 Solutions for fish optimization

第九章数据化运营：从起号到长效运营的必经之路

Chapter 9 Data-based operation: the only way from the beginning to long-term operation

29账号四件套

29 A/C four-piece set

30发布作品

30 Release of works

31开通橱窗

31 Open shop window

32如何看视频数据

32 How to view video data

33破500播放量

33 over 500 playback

34快速起号（0-1000粉）▁

34 Quick numbering (0-1000 powder) ▁

35可持续运营（1000-10W粉）

35 Sustainable operation (1000-10W powder)

36DOU+快速提升视频数据

36DOU+fast improve video data

37小店随心推快速提升带货数据

37 The store can quickly improve the delivery data

第十章视频创作：剪映的操作技巧与方法

Chapter 10 Video Creation: Operation Skills and Methods of Clipping

38剪辑教程

38 Clipping Tutorial