今天和大家分享卖农村自建房设计图纸项目,目前已经有四个人的小公司在短视频平台一年挣上百W,下面就给大家拆解这个广大农村的刚需项目,卖农村别墅的设计图,客单价几千到上万不等。
Today, I share with you the project of selling the design drawings of rural self-built houses. At present, there are four small companies earning more than 100 W a year on the short video platform. Next, I will give you a breakdown of the project that is just needed in the vast rural areas. The design drawings of rural villas are sold at the unit price of thousands to tens of thousands.
第一个、项目介绍
First, project introduction
在老家几乎都看不到老房子了,每家每户都住进了新建的独栋别墅,在农村老家,不管在外面买了多少套房,也不管是在外面做生意还是在家打工的,都必须要回家搞一套自建房,都会相互攀比,
Almost no old houses can be seen in the hometown. Every family has moved into a new single-family villa. In the rural hometown, no matter how many suites are bought outside, whether they are doing business outside or working at home, they must go home to build a self-built house, and will compete with each other,
比谁的房子更漂亮,更大气,就衍生出了农村自建房图纸设计服务。操作思路就是做专业的自建房设计账号,在短视频平台持续发布这种农村自建别墅的视频经营,想建房的老板给你买设计图纸。
Whose house is more beautiful and magnificent than others, the drawing design service of rural self-built houses has been derived. The operation idea is to create a professional self-built house design account, continuously publish this video operation of rural self-built villas on the short video platform, and the owner who wants to build a house will buy you design drawings.
第二个、变现方式
Second, realization method
第一种、售卖给他们现成的自建房图纸,客单价500-1000不等,这种是比较简单的交付,其实就是虚拟资料买卖。
The first is to sell them ready-made self-building drawings, with the unit price of 500-1000 per customer. This is a relatively simple delivery, which is actually virtual data trading.
第二种、一对一定制服务,按照客户要求跟宅基地的面积,单独给客户设计别墅图纸,从房屋施工到水电安装设计,客单价5000-几万不等。
The second type is one-to-one fixed service. According to the requirements of the customer and the area of the homestead, the villa drawings are designed separately for the customer. From the house construction to the water and electricity installation design, the customer unit price varies from 50 to tens of thousands.
第三个、账号打造
Third, account creation
1、准备账号,把名字、简介改成农村别墅相关的,可以参考同行,在平台上搜索农村自建房,找到同行的对标账号,研究同行的视频形式,视频内容无非就是两种,搬运和原创。
1. Prepare an account and change the name and profile to those related to rural villas. You can refer to your peers, search for rural self-built houses on the platform, find the benchmarking account of your peers, and study the video forms of your peers. The video content is nothing more than two kinds, moving and original.
搬运:去同行找素材,去下水印,然后做去重的处理,再根据自己的素材做剪辑,跟原创配音,做搬运需要有一定的素材挖掘能力。
Moving: go to the peer to find the material, remove the watermark, and then do the de-duplication processing, and then edit according to your own material, and dub with the original. Moving requires a certain amount of material mining ability.
原创:第一种、开着车去农村里面拍真实的别墅素材,这种难度性比较高,比较适合执行力很强的人操作。第二种、直接用图文形式展示成品设计图,播放效果,学过专业设计的老铁都会制作,
Original: The first is to drive to the countryside to take real villa materials, which is more difficult and suitable for people with strong execution. The second way is to show the finished design drawings in the form of pictures and texts, and play the effect. Laotie City, who has learned professional design, will make them,
也可以自己成立工作室,招一些设计专业的大学生帮你制作,持续更新作品,必要的时候可以给视频投放一下,让账号快速的去打上标签,有客户咨询,把客户引流到私域。
You can also set up your own studio, recruit some college students majoring in design to help you make and continuously update your work. If necessary, you can put in the video, let the account quickly label, have customer consultation, and drain customers to the private domain.
第四个、如何交付
Fourth, how to deliver
加一个同行就全明白了,卖现成的图纸是最简单的变现,缺点就是客单价不高,一般500左右,自建房图纸资源可以去某宝找,都能够找到,想做高客单价就要给客户进行一对一服务,设计私人定制图纸,如果只想低成本试错,那就当中介,去某宝找人设计,你当中间人做对接赚差价。
Add a peer to understand that selling ready-made drawings is the simplest way to realize. The disadvantage is that the customer price is not high, generally about 500. Self-built drawing resources can be found in a certain treasure. If you want to do high customer price, you need to provide one-to-one services to customers, design private customized drawings. If you want to try and make mistakes at low cost, you should act as an intermediary, go to a certain treasure to find someone to design, and you should act as an intermediary to earn the difference.
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