李藏·火箭起号公式，八大章节，个人ip起号和定位的认知和逻辑

适合人群

Suitable for people

对新媒体、短视频、直播等充满好奇的人群

People who are curious about new media, short videos, live broadcast, etc

对打造个人IP、流量b线有一定兴趣的从业者和运营人群

Practitioners and operators who are interested in building personal IP and traffic line b

课程大纲

Curriculum

第一章

Chapter I

客户定位：锁定精准客户提升利润

Customer positioning: lock in accurate customers and improve profits

1五种不为人知的定位策略，让你锁定精准人群；

1 Five unknown positioning strategies allow you to lock in accurate crowd;

2三种取名方式，即便你是傻瓜也可以取出一个好名字；

There are three ways of naming, even if you are a fool, you can choose a good name;

3三种认知关联技术，让你的slogan耳熟能详；

3. Three kinds of cognitive correlation technologies make your slogan familiar;

4五种定位陪衬技术，让你的IP不仅火还能立得住；

4. Five positioning and matching technologies make your IP not only fire but also stand;

第二章

Chapter II

内容形式：一种独特的内容风格让你脱颖而出

Content form: a unique content style makes you stand out

1口播的三种形式，无论你是什么行业总有一种适合你；

1. The three forms of oral broadcasting, no matter what industry you are in, there is always one suitable for you;

2一种独特的“冲突”思维，让你的视频鹤立鸡群；

2. A unique "conflict" thinking makes your video stand out from the crowd;

3如何测试出一种用户喜欢的内容风格；

3. How to test a content style that users like;

第三章

Chapter III

选题剧本：一次选出30个b款选题撰写剧本的秘密方法

Selected script: the secret method of selecting 30 b selected topics to write scripts at a time

1一个简单的思维，让你找到对标账号；

1. A simple thought will let you find the benchmarking account;

2三种实用的技巧，让你找到b款选题；

2. Three practical techniques to help you find the topic of item b;

3两种方法，可以让别人的文案为你所用；

There are two ways to make others' copy available to you;

4一种独特的改编思维，让你不缺剧本内容；

4. A unique adaptation thinking allows you not to lack the content of the script;

5五种标题结构，提升视频上热门的概率；

5 Five kinds of title structure to improve the probability of popularity on video;

6三种口播文案结构，提升视频完播率到同类水平；

6 Three types of oral copy structure to improve the video completion rate to the same level;

第四章

Chapter IV

拍摄剪辑：让你的短视频独特并且被完整看完的秘密方法

Shooting and editing: a secret way to make your short video unique and complete

1手机拍摄，固定机位的拍摄技巧；

1. Mobile phone shooting, fixed position shooting skills;

2灯光设计，产生不同面画质感的技术；

2. Lighting design, technology to produce different surface texture;

3一部手机，就可以完成高清大片的实用剪辑技术；

3 A mobile phone can complete the practical editing technology of high-definition blockbusters;

4如何剪辑出独特风格，并且抓住注意力的导演思维；

4. How to edit a unique style and catch the attention of the director;