抖音商品卡流量获取
Tiktok commodity card flow acquisition
抖音商城商品曝光
Tiktok Mall commodity exposure
抖音搜索关键词搭建
Tiktok search keyword construction
如何快速卡关键词排名
How to rank fast card keywords
如何维护搜索排名不掉
How to maintain search ranking
如何快速打造单品爆品
How to quickly create a single explosive
爆款如何促排名权重叠加
How to promote the superposition of ranking weights in hot money
课程大纲
Curriculum
一、抖音搜索电商趋势与机会
1、 Tiktok searches e-commerce trends and opportunities
(一)抖音电商的定义
(1) Definition of Tiktok E-commerce
(二)抖音电商的内容场及货架电商
(2) Tiktok e-commerce content field and shelf e-commerce
(三)抖音电商升级“全域兴趣电商”
(3) Tiktok e-commerce upgraded to "global interest e-commerce"
(四)货架电商数据及趋势
(4) Shelf e-commerce data and trends
(五)抖音搜索市场前景
(5) Tiktok Search Market Outlook
(六)抖音搜索流量的定义
(6) Definition of Tiktok Search Traffic
(七)搜索流量的入口
(7) Search traffic entry
(八)抖音搜索适用人群和行业
(8) Tiktok search is applicable to people and industries
二、抖音搜索电商实操落地步骤
2、 Tiktok Search E-commerce Practice Landing Steps
(一)硬核实操干货
(1) Hard core operation dry goods
1.拿到搜索流量第一步之如何让商品拿
- The first step to get the search traffic is how to get the goods
到曝光(商品链接)人/词/图/价/货
To exposure (product link) person/word/picture/price/goods
(1)精准标签的建立
(1) Establishment of accurate label
(2)商品标题的关键词优化
(2) Keyword optimization of product title
(3)影响转化因素的产品5张主图如何设计
(3) How to design the five main drawings of products that affect the conversion factors
(4)商品如何正确设定价格不影响排名
(4) How to set the price correctly does not affect the ranking
(5)如何正确选品打造月销百万单品爆品
(5) How to select the right products to create the monthly sales of millions of items
(6]商品层级决定流量天花板
(6) The commodity level determines the flow ceiling
2.拿到搜索流量第二步之如何让商品拿
- The second step of getting search traffic is how to get goods
到第一次入池拿到系统推荐
Get the system recommendation when entering the pool for the first time
(1)内容成交
(1) Content transaction
(2)入池规则
(2) Pool rules
3.拿到搜索流量第三步之如何:商品如
- How about the third step of getting search traffic: products such as
何做评价增加转化率
How to evaluate to increase conversion rate
4.拿到搜索流量第四步之如何第二次入
- Step 4 of getting search traffic: how to enter for the second time
池拿到商城搜索流量
Pool gets the shopping mall search traffic
(1)拿不到抖音小店商品链接的流量池因素
(1) The traffic pool factor that can't get the link of Tiktok store products
(2)商品卡搜索权重叠加底层逻辑
(2) Product card search rights overlap with underlying logic
5.拿到搜索流量第五步之如何做商城搜
- Step 5: How to do shopping mall search
索成交递增拿到百万免费流量
Get millions of free traffic by increasing transaction volume
(1)做商城搜索成交递增-第二次成交
(1) Increase transaction volume by doing mall search - second transaction
(2)商品卡搜索展现公式
(2) Product Card Search Presentation Formula
(3)商品卡的成交数据公式
(3) Transaction data formula of commodity card
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